Core Insights - The newly revised Marriage Registration Regulations in China, effective from May 10, allow couples to register their marriage nationwide, resulting in over 260,000 couples completing "nationally available" marriage registrations in just six months [1] Group 1: Policy and Industry Collaboration - The surge in wedding tourism consumption is attributed to the collaborative efforts of policies and industries, reflecting new consumption trends among the younger generation [1] - Various regions are enhancing their wedding tourism offerings, such as providing lifetime free admission to scenic spots for newlyweds who register their marriage there [1] Group 2: Changing Consumer Expectations - The younger generation has new expectations regarding the aesthetics and ceremonial aspects of marriage, leading to a fusion of wedding ceremonies with travel and cultural experiences [1] - Wedding tourism is gaining popularity, with unique wedding ceremonies being held in picturesque locations like Dali and Lijiang [1] Group 3: Brand and Industry Development - Regions are leveraging brand development and industry construction to facilitate the transformation from "tourism consumption" to "emotional consumption," thereby expanding new spaces for wedding tourism consumption [1] - Chengdu's "Rongcheng Xishi" cultural tourism brand is an example of initiatives aimed at enhancing wedding registration services during peak holiday periods [1]

Core Viewpoint - The implementation of the revised Marriage Registration Regulations in China has facilitated nationwide marriage registration, leading to over 260,000 couples registering their marriages in the past six months, reflecting a growing trend in wedding tourism consumption driven by policy and industry collaboration [1] Group 1: Policy and Industry Collaboration - The new regulations allow couples to register their marriages across the country, enhancing convenience and accessibility [1] - Various regions are leveraging local attractions and cultural experiences to promote wedding tourism, indicating a strategic shift towards integrating travel and wedding services [1] Group 2: Changing Consumer Trends - The younger generation is seeking new aesthetics and a sense of ceremony in marriage, leading to a rise in unique wedding experiences that combine travel and cultural elements [1] - Wedding tourism is expanding as regions like Dali and Lijiang host distinctive weddings, showcasing the appeal of scenic locations for marriage ceremonies [1] Group 3: Regional Initiatives - Specific regions are offering incentives, such as lifetime free admission to scenic spots for newlyweds, to attract marriage registrations and enhance the wedding tourism experience [1] - Chengdu's "Rongcheng Xishi" cultural tourism brand is actively promoting marriage registration services during peak holiday periods, demonstrating a proactive approach to boost wedding tourism [1]