Core Insights - The newly revised Marriage Registration Regulations in China, effective from May 10, allow couples to register their marriage nationwide, resulting in over 260,000 couples completing "nationally available" marriage registrations in just six months [1] Group 1: Policy and Industry Collaboration - The surge in wedding tourism consumption is attributed to the collaborative efforts of policies and industries, reflecting new consumption trends among the younger generation [1] - Various regions are enhancing their wedding tourism offerings, such as providing lifetime free admission to scenic spots for newlyweds who register their marriage there [1] Group 2: Changing Consumer Expectations - The younger generation has new expectations regarding the aesthetics and ceremonial aspects of marriage, leading to a fusion of wedding ceremonies with travel and cultural experiences [1] - Wedding tourism is gaining popularity, with unique wedding ceremonies being held in picturesque locations like Dali and Lijiang [1] Group 3: Brand and Industry Development - Regions are leveraging brand development and industry construction to facilitate the transformation from "tourism consumption" to "emotional consumption," thereby expanding new spaces for wedding tourism consumption [1] - Chengdu's "Rongcheng Xishi" cultural tourism brand is an example of initiatives aimed at enhancing wedding registration services during peak holiday periods [1]

Core Viewpoint - The implementation of the revised Marriage Registration Regulations in China has facilitated nationwide marriage registration, leading to over 260,000 couples registering their marriages in the past six months, reflecting a growing trend in wedding tourism consumption driven by policy and industry collaboration [1] Group 1: Policy and Industry Collaboration - The new regulations allow couples to register their marriages across the country, enhancing convenience and accessibility [1] - Various regions are leveraging local attractions and cultural experiences to promote wedding tourism, indicating a strategic shift towards integrating travel and wedding services [1] Group 2: Changing Consumer Trends - The younger generation is seeking new aesthetics and a sense of ceremony in marriage, leading to a rise in unique wedding experiences that combine travel and cultural elements [1] - Wedding tourism is expanding as regions like Dali and Lijiang host distinctive weddings, showcasing the appeal of scenic locations for marriage ceremonies [1] Group 3: Regional Initiatives - Specific regions are offering incentives, such as lifetime free admission to scenic spots for newlyweds, to attract marriage registrations and enhance the wedding tourism experience [1] - Chengdu's "Rongcheng Xishi" cultural tourism brand is actively promoting marriage registration services during peak holiday periods, demonstrating a proactive approach to boost wedding tourism [1]

Core Viewpoint - Chengdu is enhancing its wedding tourism economy through various initiatives during the National Day holiday, creating a festive atmosphere and offering numerous benefits for newlyweds [5][6][9]. Group 1: Wedding Registration Services - On October 1, Chengdu's marriage registration offices experienced high demand, with long queues as many couples chose to register on this significant holiday [5]. - The city implemented extended service hours across 23 districts to accommodate the influx of couples seeking to register their marriages [5][6]. - New couples expressed the meaningfulness of registering on a national holiday, linking personal celebrations to broader national festivities [6][7]. Group 2: Thematic Wedding Activities - Various districts in Chengdu organized themed wedding activities, such as "蓉城囍事·锦遇良缘" and "凤求凰·天府崃禧," offering unique experiences and discounts for newlyweds [7]. - Activities included romantic photo opportunities, music festivals, and immersive experiences designed to celebrate love and marriage [7][8]. - Single youths were also invited to participate in matchmaking events, expanding the reach of the wedding-themed activities [7]. Group 3: Economic Incentives and Promotions - Chengdu launched the "蓉城囍事" ticket economy initiative, providing discounts and promotions for couples who register their marriages from June to December [8][9]. - Newlyweds can access various discounts ranging from 800 to 3000 yuan at over 140 restaurants, 11 museums, and 25 hotels, enhancing the value of their marriage certificates [8]. - The initiative aims to stimulate local businesses, particularly in the hospitality and tourism sectors, during peak consumption periods like the National Day and Mid-Autumn Festival [8][9].