Core Insights - The "I Want to Fly" training program aims to enhance the international trade capabilities of Guangdong's livestock industry, focusing on exploring overseas markets and opportunities for growth [12][14][72] Group 1: Event Overview - The "I Want to Fly" training and research activity commenced on September 15 in Beijing, organized by Southern Rural News, involving representatives from various companies and associations in the livestock sector [3][5][6] - The group visited the Agricultural Trade Promotion Center, which is responsible for international agricultural trade negotiations and research, highlighting the importance of their visit [7][15] Group 2: Key Discussions and Insights - The director of the Agricultural Trade Promotion Center expressed strong support for Guangdong's livestock industry and provided specific guidance on international trade policies and methods for "going global" [14][17] - The center plans to follow up with the visiting companies as key observation units for international trade in livestock, focusing on research and support for exports of pigs, cattle, chickens, and eggs [18][20] Group 3: Company Perspectives - The president of the Guangdong Cattle Industry Association emphasized the unexpected benefits of the visit, planning to establish a department for beef product exports and collaborate with the center for guidance [22][23] - The chairman of Jin Xin Nong highlighted the need for a global perspective and plans to initiate research on international trade in agriculture, aiming for a higher level of international engagement [25][26] Group 4: Market Opportunities - The founder of Cheng Cheng Group noted the rapid growth in the egg trading sector, projecting a revenue increase from 5 billion yuan in 2024 to 7 billion yuan in 2025, and emphasized the importance of transitioning from high-speed growth to high-quality development [32][33] - The president of the Guangdong Cattle Industry Association recognized the potential in Southeast Asia, particularly in the high-end beef market, and plans to establish sales networks in countries like Thailand and Vietnam [46][44] Group 5: Collaborative Efforts - The event fostered deep cooperation intentions among companies, discussing the formation of an "overseas alliance" to share resources and risks, aiming to create a strong international brand for Guangdong's livestock industry [59][60] - The integration of resources through the "media+" strategy was highlighted as a means to enhance collaboration among companies, leveraging their respective strengths in technology, market operations, and supply chain management [61][63]

Core Viewpoint - The "Media+" initiative aims to empower the high-quality development of Guangdong's livestock industry from 2025 to 2027, leveraging digital technologies and media integration to enhance production, consumption, and overall industry efficiency [6][23]. Overall Goals - The plan is guided by Xi Jinping's thoughts and aims to implement the spirit of the 20th National Congress of the Communist Party of China, focusing on high-quality development in the livestock sector and fostering a media-integrated innovation approach [7][23]. - The initiative seeks to enhance the core competitiveness and sustainable development capabilities of Guangdong's livestock industry, contributing to the digital transformation of the national livestock sector [6][7]. Key Tasks Brand Building and Trust Engineering - Establish the "Yue Mu You Pin" brand system and certification mechanism, promoting Guangdong's quality livestock products through various events and expos [9][25]. - Develop a "Transparent Farm" initiative to ensure traceability and quality assurance across the supply chain, including live broadcasts of key processes [10][25]. - Promote livestock culture by documenting recipes and stories, and integrating them into tourism and culinary experiences [11][25]. Market Development and Sales Integration - Create a "Cloud Farm" public service platform to facilitate e-commerce and digital transformation in the livestock sector [12][25]. - Launch nationwide marketing campaigns for "Yue Mu You Pin" products, targeting key consumer markets and establishing long-term partnerships with restaurants and schools [13][25]. - Organize international expos to promote Guangdong's livestock products globally and enhance brand recognition [14][25]. Technological Empowerment and Industry Upgrade - Promote smart livestock technologies and establish benchmark enterprises to lead the industry in digital transformation [15][25]. - Create a "Green Ecology" initiative to highlight sustainable practices and promote successful case studies in livestock farming [16][25]. - Develop cultural and creative products based on "Yue Mu You Pin" to attract younger consumers and enhance the cultural value of traditional agricultural products [18][25]. Mechanism Assurance - Establish a coordination committee to oversee the implementation of the "Media+" initiative, ensuring resource integration and effective communication with relevant government departments [20][25]. - Set up a development fund to support key projects and training initiatives, encouraging participation from social capital [20][25]. - Develop a performance evaluation system to assess the effectiveness of the initiative and recognize outstanding contributions from enterprises and individuals [21][25]. Implementation Steps - The action plan will be launched in phases, starting with deployment in late 2025, followed by focused breakthroughs in 2026, and deepening promotion in 2027 [22][25].