Core Insights - The article discusses the shift from traditional media to self-media, highlighting the challenges faced by traditional media professionals in adapting to the new landscape [2][4][10] Group 1: Traditional Media Challenges - Traditional media professionals are experiencing a decline in their status and influence as self-media rises, leading to questions about their future [2][4] - The once prestigious position of media professionals has diminished, with many now lacking the autonomy to make decisions regarding their work and resources [6][7] - The strict separation between editorial and commercial roles in traditional media has resulted in inefficiencies and a lack of motivation among content creators [10][12] Group 2: Self-Media Advantages - Self-media creators have capitalized on the changing landscape, often achieving higher incomes and greater flexibility in their work compared to traditional media professionals [1][13] - The ability of self-media to engage directly with audiences and adapt quickly to market demands has made them more appealing to advertisers, especially during economic downturns [13][14] - Self-media offers diverse monetization options, including content paywalls, brand placements, and e-commerce, which traditional media struggles to match [13][14] Group 3: Future Directions for Media Professionals - Media professionals are encouraged to embrace market-oriented strategies and develop their own ecosystems to remain relevant in the evolving landscape [16][17] - Young professionals should focus on skill development within traditional media while preparing for potential transitions to self-media or independent work [17][18] - The article emphasizes the need for media professionals to overcome complacency and be ready to adapt to the challenges of a rapidly changing industry [18][19]