大家好，我是于雯，一个在社交平台上拥有700W粉丝的普通女孩。肯定有人会问：“700万粉丝？你还说自己普通？”但七年前按下发布键时，穿着睡衣对着镜头念台词的我，真没想过今天会被这么多双眼睛注视。没错，今年我25岁，做自媒体已经七年了。 我是个东北女孩，在沈阳出生，和很多同龄人一样经历了九年义务教育，靠着艺考这条被人说是“捷径”的路进入视野。很多人说我幸运，说“最美艺考生”是天赐的标签，但我敢说这绝对不是偶然——被p同学因艺考生身份歧视时，我把舞蹈室的把杆磨得发亮；背台词到凌晨三点，把本子折出深深的折痕；练基本功时撕腿到咬着牙留着泪浑身发抖，数到一百个数才敢停。这段日子里，言语的攻击，练习的恐惧，我的自信心反复被打碎又重建，甚至一度想到上课就生理性的发抖。但那时我就相信，努力最坏的结果，不过是大器晚成。 于雯 自媒体博主 话剧演员 公益志愿者 介绍： 于雯，19岁就经济独立，表演系毕业的她已在自媒体的道路上闯荡了7年，和所有年轻人一样，活跃在网络上的这几年，时常自卑、焦虑，怀疑自己，对未来迷茫。但东北女孩骨子的倔强，让她从不认输“人生没有僵局，只有不敢打破的规则。” 而今她在做博主之余，毅然投身话剧表演和公益项 ...

Core Viewpoint - The mobile phone retail industry, especially in county towns, is facing significant challenges due to declining consumer demand, increased competition from e-commerce, and changing consumer behavior [4][15][18]. Group 1: Sales Trends - June sales for mobile phones have been particularly poor, with a noticeable decline in purchases following the high school entrance exams, a period that traditionally sees increased spending [4][5]. - The number of customers visiting mobile phone stores has decreased, leading to a shift in focus towards customer service and added value offerings [4][12]. - Sales during festive seasons, which used to be peak times, have not rebounded post-pandemic, with current sales lower than during the pandemic [9][10]. Group 2: Industry Dynamics - The mobile phone industry is experiencing a significant contraction, with many stores closing down and a lack of new entrants into the market [13][15]. - The shift towards online shopping has severely impacted traditional brick-and-mortar stores, with many consumers preferring to purchase from e-commerce platforms due to lower prices [18][19]. - The profitability of mobile phone sales has diminished, with many retailers now operating on razor-thin margins, often selling at or below cost to compete with online prices [18][20]. Group 3: Adaptation Strategies - Retailers are exploring various strategies to survive, including obtaining brand authorizations, leveraging social media for marketing, and diversifying into related products and services [22][24]. - Some stores are beginning to offer second-hand phone sales and repair services as a way to generate additional revenue streams [25][26]. - The establishment of new retail models, such as instant delivery services, has shown some promise in boosting sales, although profit margins remain low [24][26].

Core Insights - The self-media industry is undergoing a profound transformation characterized by the rise of short and mid-length video content, leading to more diverse and professional content creation [1] - Key challenges in the industry include inconsistent content quality, intellectual property protection issues, and the proliferation of misinformation, which require improved regulatory frameworks and innovative technological solutions [1] - Future trends indicate a focus on vertical content specialization, professional content creation, deep application of artificial intelligence, and cross-industry integration between self-media and traditional sectors [1] User Engagement and Preferences - According to a survey by Shangpu Consulting, WeChat Moments leads as the primary channel for product experience sharing, capturing over 85% of user preference, highlighting its central role in social dissemination [1][5] - Content type preferences show that entertainment content accounts for 30%, followed by news and current affairs at 20%, indicating a dual demand for light entertainment and timely information [1][5] - Health and lifestyle, as well as educational content, each represent 15% of user preferences, while fashion and technology content each hold a 10% share, suggesting a stable audience for niche areas [1][5] Trust in Content Creators - The survey reveals that Chinese self-media users have the highest trust in lifestyle-sharing bloggers at 24%, reflecting a strong demand for practical and relatable content [3] - Entertainment celebrity bloggers rank lowest in trust at 16%, possibly due to the nature of their content being more entertainment-focused [3] - News and information bloggers hold a trust level of 21%, while educational and professional experts each garner 19%, indicating a sustained demand for professional knowledge among users [3]

Core Viewpoint - The article discusses the unique journey of Cheng Lingfeng after leaving Tencent, emphasizing his pursuit of creative freedom and the development of his own philosophical framework through the lens of Tencent and broader societal observations [2][49]. Group 1: Cheng Lingfeng's Journey - Cheng Lingfeng transitioned from a Tencent journalist to a self-media entrepreneur, exploring various avenues of self-expression and commercial viability in the digital space [2][10]. - His departure from Tencent was motivated by a desire for freedom and the realization of the potential in self-media platforms like Weibo and WeChat [8][12]. - Cheng's early self-media ventures included innovative monetization strategies such as advertising and reader donations, which he successfully implemented [14][15]. Group 2: Philosophy and Creative Freedom - Cheng emphasizes the importance of creative freedom in media, arguing that true creativity is stifled in traditional media environments due to organizational constraints [16]. - He believes that the current generation of creators operates on a different level, characterized by a more intuitive and less effortful approach to information acquisition [33][35]. - Cheng's philosophical evolution reflects a shift from a focus on resume-based competition to a more profound, philosophical competition, suggesting that understanding systems is crucial for navigating the modern landscape [22][61]. Group 3: Observations on Media and Society - Cheng critiques the media's role in shaping narratives, acknowledging the responsibility that comes with the power to influence public perception [27][48]. - He reflects on the changing dynamics of social media, particularly the distinction between familiar and unfamiliar social interactions, and how this impacts platforms like WeChat and Douyin [39][40]. - The article highlights Cheng's belief that the essence of media lies in its ability to resonate with audiences, rather than merely relying on the creator's fame [19][20].