Core Insights - The article highlights the significant gap in insurance coverage as personal circumstances evolve, emphasizing the need for updated protection levels in the face of changing financial responsibilities and health risks [1][4] - The insurance industry is undergoing a transformation from focusing on acquiring new customers to deepening relationships with existing clients, as exemplified by the launch of the RPR project by Bai Nian Life Insurance [2][4] Group 1: Industry Challenges - The insurance sector is facing a shift from an era of growth through new customer acquisition to a focus on managing existing customer relationships, which presents operational challenges [3][4] - Many insurance companies still rely heavily on acquiring new clients for growth, leading to high operational costs and inefficiencies in service delivery [4][10] - The lack of effective strategies for deepening engagement with existing clients has resulted in issues such as declining policy renewal rates and increased claims disputes, undermining the industry's credibility [4][10] Group 2: RPR Project Overview - The RPR project by Bai Nian Life Insurance aims to enhance customer retention and service quality by leveraging data analytics throughout the policy lifecycle [2][6] - The project introduces a "gap model" that identifies clients' insurance needs across various life stages, ensuring that coverage is aligned with their evolving risks [6][11] - The initiative marks a strategic shift from a sales-driven approach to a service-oriented model, focusing on risk management rather than merely selling products [6][11] Group 3: Technological Innovations - The RPR project incorporates a pre-underwriting mechanism that improves service efficiency by utilizing existing health data to streamline the underwriting process [7][8] - This approach not only protects customer rights but also empowers agents with data-driven insights, enhancing their ability to meet client needs effectively [8][9] - The project facilitates a proactive service model, allowing clients to receive tailored service recommendations rather than waiting for outreach from agents [9][10] Group 4: Future Outlook - Bai Nian Life Insurance recognizes the RPR project as a starting point for deeper customer engagement and aims to continuously innovate its application [12][13] - Future efforts will focus on expanding data integration to provide more precise assessments of coverage gaps and optimizing service delivery at critical life moments [13] - The company is committed to evolving its service model to contribute to a more secure and robust social security system, aligning with national financial strategies [11][13]