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结合存量房地产盘活 旅居产业将多层次拉动内需
Zheng Quan Ri Bao Wang· 2026-01-31 04:15
Core Viewpoint - The State Council's plan aims to accelerate the cultivation of new growth points in service consumption, focusing on key and potential areas, particularly through the development of travel and residential destination cities, and revitalizing idle rural land and properties [1] Group 1: Revitalization of Stock Real Estate - The real estate market is transitioning to a stock era, with strategies focusing on controlling new supply, reducing inventory, and optimizing supply [2] - Current revitalization efforts are directed towards three main transformations: converting properties into affordable rental housing or talent apartments, repurposing for new consumption formats like cultural and creative parks or elderly communities, and supporting rural revitalization through the development of rural homestays and leisure agriculture [2] - The plan encourages local governments to support land use and service facility construction for travel projects, providing new solutions for idle properties located in scenic and rural areas [2] Group 2: Multi-layered Demand Stimulation - The integration of stock real estate revitalization with the travel industry is expected to stimulate domestic demand on multiple levels, including investment in property renovations and infrastructure for travel destinations [4] - Travel consumption encompasses high-value services such as accommodation, wellness, and experiences, which can drive related industries like renovation, home services, and cultural tourism, thereby fostering new growth points [4] - Data from Yunnan indicates significant growth in travel-related activities, with a 54.9% increase in travel numbers and substantial job creation and income growth for local households [4] Group 3: Key Implementation Strategies - Successful policy implementation requires three key actions: enhancing policy coordination to address planning and land use bottlenecks, innovating financial support to attract long-term capital, and fostering professional management to improve service quality and project sustainability [5]