存量物业盘活
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“霸道总裁”拯救闲置物业!实探风口上的短剧拍摄基地
Di Yi Cai Jing· 2025-09-23 06:37
Core Insights - The micro-short drama industry has rapidly emerged, transforming various underutilized properties into vibrant filming locations, thus revitalizing these spaces and contributing to local economies [1][2][17] Group 1: Industry Transformation - The micro-short drama sector has gained popularity, leading to the repurposing of old properties such as abandoned shopping centers and real estate sales offices into filming sites [1][4] - Local governments are encouraging the use of historical buildings and vacant spaces to foster micro-short drama filming bases, aiming to leverage this industry for greater social and economic benefits [2][17] Group 2: Case Studies of Property Repurposing - Real estate sales offices, once solely for showcasing properties, are now being utilized as filming locations for micro-short dramas, as seen in various regions including Shandong and Zhengzhou [4][5] - The "Evergrande Health Valley" project in Zhengzhou, which faced financial difficulties, has turned its sales office into a filming site, highlighting the trend of utilizing idle properties for creative industries [5][9] Group 3: Development of Filming Bases - The transformation of traditional home improvement markets into micro-short drama filming bases is notable, with the "Phoenix City" in Zhengzhou being a prime example, where a significant area has been repurposed for this purpose [10][12] - Filming bases are being developed to provide comprehensive services, connecting creators, producers, and platforms, thus creating a full industry chain from scriptwriting to filming and distribution [14][16] Group 4: Corporate Engagement and Policy Support - Real estate companies are increasingly collaborating with local governments to embrace the micro-short drama industry, as seen with Greenland Group's initiatives in Zhengzhou [17] - Recent policies from the Ministry of Natural Resources aim to optimize urban space utilization, which includes repurposing idle properties for new industries like micro-short dramas [18][19]