Core Viewpoint - The launch event of the new Volvo XC60 in Jinan showcased the brand's innovations in safety, environmental sustainability, and smart technology, enhancing consumer awareness and engagement with the product [1][11]. Group 1: Product Features - The new XC60 offers 8 models, including both fuel and plug-in hybrid options, catering to diverse consumer needs [7]. - New color options, such as "Moss Lake Green" and "Forest Berry Red," provide personalization choices for consumers [7]. - The vehicle features a new front grille design and a sporty aesthetic with 18-20 inch wheels and distinctive "Bond Curve" body lines, enhancing its visual appeal [7]. Group 2: Technology and Safety - The XC60 is equipped with the Qualcomm Snapdragon 8155 automotive-grade chip and an 11.2-inch central control screen, improving system responsiveness and display clarity [10]. - The intelligent voice assistant "Xiao Wo" supports hands-free operation and dialect recognition, facilitating user interaction with the vehicle [10]. - The vehicle's safety and environmental performance were highlighted through professional testing during the event, reinforcing Volvo's brand philosophy [3][11]. Group 3: Consumer Engagement - The event included immersive experiences and test drives, allowing fans to personally experience the safety and environmental qualities of the XC60 [5][11]. - Sales consultants provided in-depth explanations and personalized services, enhancing customer understanding and appreciation of the new model [3][5].

Core Viewpoint - Volvo emphasizes safety as the core of its brand identity, showcasing its continuous evolution in safety technology with the launch of the new S90 model [1][3]. Group 1: Product Launch and Features - The new Volvo S90 was officially launched at the Daqing factory on May 29, featuring seven configuration versions with a limited-time reference price of 300,900 yuan, along with over 85,000 yuan worth of promotional offers [3]. - The S90 embodies Volvo's respect for life and represents the latest evolution of its safety system, according to the company's senior executives [3][5]. Group 2: Manufacturing and Quality Control - The Daqing factory serves as the sole global production base for the S90, capable of producing over 2,000 model configurations and supplying to over 80 countries, marking the first successful export of a luxury car made in China to mature markets in Europe and America [5]. - Volvo employs a global unified manufacturing system that adheres to strict quality standards, ensuring a consistent and high-quality user experience across all markets [5][7]. Group 3: Safety and Environmental Standards - The S90 features a robust structure designed with high-strength boron steel, enhancing passenger compartment rigidity during collisions, and includes advanced safety systems like City Safety and Pilot Assist to improve driving safety [8]. - The vehicle is equipped with a dual-effect enhanced air purification system that removes over 95% of PM2.5, PM1, and PM0.3 particles, and over 99.9% of pollen, ensuring a healthy cabin environment [8]. Group 4: Design and User Experience - The S90's design draws inspiration from Nordic fjord landscapes, featuring a sculptural hood and sharp "Thor's Hammer" headlights, appealing to elite consumers [9]. - The vehicle incorporates advanced noise reduction measures, reducing cabin noise by an additional 2 dB, and features a high-end Bowers & Wilkins sound system for an enhanced auditory experience [9]. Group 5: Customer Service and Transparency - Volvo is committed to providing a comprehensive one-stop service experience, emphasizing transparency in the purchasing process and after-sales service [11]. - The company has introduced a "Consumer Transparency Commitment," ensuring clear communication regarding product sources and service details, enhancing customer trust [11].