Core Viewpoint - The article discusses the challenges and strategies of WEY brand under Great Wall Motors, emphasizing the need for a strong brand identity and value proposition in the competitive high-end automotive market [4][10]. Group 1: Brand Positioning and Market Challenges - Great Wall Motors' chairman, Wei Jianjun, asserts that there are no truly high-end brands in China, indicating a saturated market where all products are labeled as high-end regardless of their actual positioning [4]. - The WEY brand, launched in 2016, has not yet met the high expectations set by its founder, highlighting the difficulties in establishing a premium brand in a competitive landscape [6]. - The automotive market is increasingly focused on safety and technology, with WEY maintaining its commitment to safety as a core value, despite the challenges posed by market trends [7][9]. Group 2: Product Innovations - The newly launched WEY Blue Mountain Intelligent Advanced Edition is positioned as the first six-seat plug-in hybrid SUV, featuring advanced technologies like the VLA large model for intelligent driving and Hi4 intelligent four-wheel drive [7][9]. - The integration of Hi4 and VLA systems aims to enhance safety and driving experience, showcasing WEY's commitment to innovation in smart and electric vehicles [9]. Group 3: Leadership and Future Directions - The new CEO, Zhao Yongpo, emphasizes the importance of establishing a brand's value proposition and societal impact as a means to create a competitive edge [10][12]. - Zhao's background in technology and engineering positions him well to lead WEY in a market that requires both innovation and a strong brand identity [12]. - Wei Jianjun's philosophy suggests that building a high-end brand is a long-term endeavor, requiring consistent effort and commitment to brand values [14].