Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, reflecting the challenges faced in the current real estate market and macroeconomic environment [4][5]. Revenue Performance - For the first three quarters of 2025, the company achieved revenue of 7.01 billion, a year-on-year decrease of 8.5%, with net profit attributable to shareholders at 680 million, down 26.0% [4]. - Revenue breakdown by quarter: Q1 at 2.04 billion (-3.5%), Q2 at 2.51 billion (-10.8%), and Q3 at 2.46 billion (-9.9%) [4]. - Net profit by quarter: Q1 at 10 million (-92.7%), Q2 at 310 million (-23.0%), and Q3 at 360 million (+1.4%) [4]. Brand Performance - The main brand, Sophia, generated revenue of 6.35 billion, down 7.8%, with a factory-end average transaction price of 23,000, a decrease of 4.9% [5]. - The Milan brand reported revenue of 300 million, down 18.4%, with a factory-end average transaction price of 18,000, an increase of 19.9% [5]. - The company is transitioning the Simi brand towards a full-home store model, currently having 132 dealers and 134 exclusive stores [5]. - The Huahai brand achieved revenue of 80 million, with 222 dealers and 270 exclusive stores, focusing on expanding quality dealers and new sales channels [5]. Channel Development - In the integrated channel, revenue for the first three quarters was 1.39 billion, down 14.1%, with 283 cooperative construction companies and 728 sample stores [6]. - The company has established strategic partnerships with multiple top 100 real estate clients and is optimizing its customer structure in the bulk business [6]. - The company is expanding its overseas market presence with 29 overseas dealers across 23 countries and regions, collaborating on approximately 132 projects [6]. Profitability and Cost Management - The gross margin for the first three quarters was 35.2%, a decrease of 0.6 percentage points, while Q3 gross margin improved to 36.8%, an increase of 1.0 percentage points due to lower raw material costs and improved operational efficiency [7]. - The company’s expense ratio for the first three quarters was 20.7%, up 0.5 percentage points, with specific expense ratios for sales, management, R&D, and finance detailed [8].