Core Viewpoint - The company reported a decline in revenue and net profit for the first three quarters of 2025, reflecting the challenges faced in the current real estate market and macroeconomic environment [4][5]. Revenue Performance - For the first three quarters of 2025, the company achieved revenue of 7.01 billion, a year-on-year decrease of 8.5%, with net profit attributable to shareholders at 680 million, down 26.0% [4]. - Revenue breakdown by quarter: Q1 at 2.04 billion (-3.5%), Q2 at 2.51 billion (-10.8%), and Q3 at 2.46 billion (-9.9%) [4]. - Net profit by quarter: Q1 at 10 million (-92.7%), Q2 at 310 million (-23.0%), and Q3 at 360 million (+1.4%) [4]. Brand Performance - The main brand, Sophia, generated revenue of 6.35 billion, down 7.8%, with a factory-end average transaction price of 23,000, a decrease of 4.9% [5]. - The Milan brand reported revenue of 300 million, down 18.4%, with a factory-end average transaction price of 18,000, an increase of 19.9% [5]. - The company is transitioning the Simi brand towards a full-home store model, currently having 132 dealers and 134 exclusive stores [5]. - The Huahai brand achieved revenue of 80 million, with 222 dealers and 270 exclusive stores, focusing on expanding quality dealers and new sales channels [5]. Channel Development - In the integrated channel, revenue for the first three quarters was 1.39 billion, down 14.1%, with 283 cooperative construction companies and 728 sample stores [6]. - The company has established strategic partnerships with multiple top 100 real estate clients and is optimizing its customer structure in the bulk business [6]. - The company is expanding its overseas market presence with 29 overseas dealers across 23 countries and regions, collaborating on approximately 132 projects [6]. Profitability and Cost Management - The gross margin for the first three quarters was 35.2%, a decrease of 0.6 percentage points, while Q3 gross margin improved to 36.8%, an increase of 1.0 percentage points due to lower raw material costs and improved operational efficiency [7]. - The company’s expense ratio for the first three quarters was 20.7%, up 0.5 percentage points, with specific expense ratios for sales, management, R&D, and finance detailed [8].

Core Viewpoint - The company reported a revenue of 10.494 billion yuan in 2024, a year-on-year decrease of 10.0%, while net profit attributable to shareholders was 1.371 billion yuan, an increase of 8.7%, exceeding previous expectations due to a 260 million yuan investment gain from the sale of equity in an associate [1] Group 1: Financial Performance - In Q1 2025, the company achieved a revenue of 2.038 billion yuan, a year-on-year decrease of 3.5%, with a net profit of 12 million yuan, down 92.7% year-on-year [1] - The company's gross profit margin slightly decreased by 0.7 percentage points to 35.4% in 2024, attributed to changes in revenue structure and increased terminal discounts [3] - The company plans to distribute a total dividend of 963 million yuan, with a payout ratio of 70.25% [3] Group 2: Brand and Channel Performance - The main brand, Sophia, experienced a revenue decline of 10.5% to 9.448 billion yuan, while the Milan brand grew by 8.1% to 510 million yuan [2] - The company has 1,797 dealers for Sophia, 530 for Milan, 156 for Simi, and 264 for Huahai, with a total of 2,503 exclusive stores for Sophia [2] - The integrated channel revenue reached 2.216 billion yuan in 2024, an increase of 16.22% year-on-year, with 280 direct cooperation decoration companies covering 202 cities [2] Group 3: Profit Forecast and Valuation - The company has adjusted its revenue forecasts for 2025-2026 downwards, with expected net profits of 1.317 billion yuan and 1.408 billion yuan respectively, reflecting a decrease of 4.4% and 5.7% from previous estimates [4] - The target price for the company is set at 20.55 yuan, based on a 15 times PE ratio for 2025, down from a previous target of 25.74 yuan [4]