Workflow
定时打折
icon
Search documents
钱大妈上市优选食材,以品质为核心,打造生鲜零售新标杆
Sou Hu Cai Jing· 2025-07-02 01:14
Core Insights - Qian Dama has rapidly gained popularity in the competitive fresh food market due to its unique business philosophy and operational model [1][5] - The brand's commitment to "not selling overnight meat" has established consumer trust and set it apart from traditional fresh food sales [1][3] Business Model - Qian Dama employs a "daily fresh" model and a "timed discount" mechanism, where discounts increase from 10% to free distribution starting at 7 PM [3] - This discount strategy attracts cost-conscious consumers while ensuring they purchase fresh ingredients [3] Supply Chain and Logistics - Qian Dama has developed a robust supply chain by establishing national procurement bases and collaborating directly with quality farming and breeding bases [3] - The company minimizes intermediate steps, reducing procurement costs while ensuring the quality and freshness of ingredients [3] - It has built its own storage and distribution system, utilizing automated equipment for sorting and smart scheduling algorithms for optimal delivery routes [3] Market Presence and Future Outlook - Over the years, Qian Dama has opened stores in multiple cities across the country, creating a comprehensive sales network [5] - The company's unique business model and pragmatic strategies have allowed it to stand out in the community fresh food market [5] - As market competition intensifies and consumer demands evolve, Qian Dama is expected to continue innovating and optimizing its business model [5]