Core Insights - Qian Dama is leveraging its nearly 3,000 store network to enhance community engagement and supply chain efficiency, focusing on fresh produce and direct sourcing from farms [3][4][19] - The company emphasizes a "daily fresh" model that ensures products are sold on the same day they are harvested, thereby enhancing freshness and reducing waste [4][19] - Qian Dama aims to strengthen its market position in the Greater Bay Area by participating in the upcoming agricultural trade fair, seeking new products, partnerships, and industry insights [17][21] Supply Chain and Logistics - Qian Dama has established a highly efficient supply chain and logistics system, referred to as the "fresh highway," which minimizes intermediaries and ensures rapid delivery from farms to stores [4] - The company utilizes big data for order predictions and employs a full cold chain delivery network to ensure products reach stores within 24 hours of harvesting [4] - Direct partnerships with quality agricultural bases allow Qian Dama to maintain high standards and freshness, exemplified by their collaboration with various farms for specific products [4][12] Agricultural Collaboration - Qian Dama has developed a "farm-enterprise symbiosis" model, which has resulted in a consumption assistance amount of 2.3 billion yuan by the end of 2024, benefiting local farmers [9][13] - The company collaborates with farmers to create tailored agricultural standards and practices, enhancing product quality and farmer income [9][12] - Specific examples include partnerships in Guizhou for egg production and cucumber supply, demonstrating effective supply chain integration and local economic support [9][12] Seasonal Procurement Strategy - As autumn and winter approach, Qian Dama is focusing on seasonal products and quality control, implementing a strategy of direct sourcing and prioritizing seasonal items [14][16] - The company plans to enhance its supply chain and product quality through the establishment of standard planting demonstration bases [14] - Data-driven adjustments to procurement practices are being made to align with consumer preferences and reduce waste [16] Market Position and Future Plans - Qian Dama's competitive advantages include a strong brand reputation for freshness, an efficient supply chain, and a dense network of stores [19][21] - The company is exploring the introduction of international products to meet consumer demand for high-quality and diverse offerings [21] - At the upcoming agricultural trade fair, Qian Dama aims to discover new products, establish partnerships, and engage in knowledge exchange to drive industry innovation [21]

Core Insights - The article highlights the importance of fresh food procurement in daily life and how consumer demands for freshness, price, and shopping experience are increasing. It emphasizes the success of Qian Dama in the fresh food sector due to its commitment to not selling overnight meat [1][3]. Group 1: Business Model and Strategy - Since its establishment in 2012, Qian Dama has actively promoted the "daily fresh" model, addressing consumer concerns about the freshness of products by ensuring no overnight meat is sold. This approach has significantly enhanced consumer trust in the brand [3]. - Qian Dama implements a unique tiered discount system starting at 7 PM, offering a 10% discount that decreases every half hour until 11:30 PM, supported by an intelligent ordering system that helps franchise partners understand community consumption habits [3][4]. - The company adopts a "T+2" ordering model, allowing franchise partners to order products two days in advance, which helps manage inventory effectively and ensures product availability during peak times [3]. Group 2: Supply Chain and Quality Assurance - Qian Dama has established national centralized procurement bases and long-term partnerships with numerous agricultural suppliers to ensure high-quality and safe ingredients through direct sourcing and collaborative base construction [4]. - The company has set up 20 standardized rapid testing laboratories in its operational areas, collaborating with third-party authorities for comprehensive agricultural residue testing, ensuring consumer confidence in product safety [4]. Group 3: Customer Experience and Innovation - Qian Dama strategically locates its stores within a 10-minute walking distance for community residents, significantly reducing shopping time and meeting immediate consumer needs [6]. - The shopping environment in Qian Dama stores is clean and organized, providing an excellent shopping experience compared to traditional markets. The company also embraces the internet by utilizing a mini-program for online orders, allowing customers to purchase fresh products conveniently [6]. - Through its commitment to fresh quality, efficient operations, community-focused layout, and innovative online-offline integration, Qian Dama is driving transformation and upgrades in the fresh food industry [6].

Core Insights - Qian Dama has rapidly gained popularity in the competitive fresh food market due to its unique business philosophy and operational model [1][5] - The brand's commitment to "not selling overnight meat" has established consumer trust and set it apart from traditional fresh food sales [1][3] Business Model - Qian Dama employs a "daily fresh" model and a "timed discount" mechanism, where discounts increase from 10% to free distribution starting at 7 PM [3] - This discount strategy attracts cost-conscious consumers while ensuring they purchase fresh ingredients [3] Supply Chain and Logistics - Qian Dama has developed a robust supply chain by establishing national procurement bases and collaborating directly with quality farming and breeding bases [3] - The company minimizes intermediate steps, reducing procurement costs while ensuring the quality and freshness of ingredients [3] - It has built its own storage and distribution system, utilizing automated equipment for sorting and smart scheduling algorithms for optimal delivery routes [3] Market Presence and Future Outlook - Over the years, Qian Dama has opened stores in multiple cities across the country, creating a comprehensive sales network [5] - The company's unique business model and pragmatic strategies have allowed it to stand out in the community fresh food market [5] - As market competition intensifies and consumer demands evolve, Qian Dama is expected to continue innovating and optimizing its business model [5]

Core Insights - The community-based near-field retail sector is rapidly rising due to demographic changes and consumption upgrades, with increasing consumer demands for fresh, healthy, and affordable food [1][2] - The market for fresh food in China is projected to reach 2 trillion yuan by 2025, with a compound annual growth rate of over 15% [2] - The competitive landscape is intensifying as traditional markets, large supermarkets, and emerging e-commerce platforms enter the fresh food sector [2] Company Overview - Qian Dama has expanded from a single pork stall in Dongguan in 2012 to nearly 3,000 stores across over 30 cities, serving more than 20 million members [1][4] - The company emphasizes a "no overnight meat" policy, ensuring all products are sold on the same day they arrive at stores, which has helped it capture consumer trust [3][4] Strategic Initiatives - Qian Dama's 2025 strategic blueprint focuses on "strengthening the upstream supply chain and empowering the downstream" through direct sourcing, quality standards, and digital enhancements [1][6] - The company has established 13 standardized logistics centers nationwide, utilizing advanced preservation technologies to maintain product freshness [3][5] Supply Chain and Logistics - Qian Dama has implemented a "daily clearance" model, where unsold products are discounted throughout the evening, significantly reducing inventory loss to 5%, compared to the industry average of 15% [3][5] - The company has developed a digital ecosystem for efficient inventory management and logistics, ensuring a seamless supply chain from production to consumer [5][7] Community and Agricultural Impact - Qian Dama collaborates with multiple agricultural bases for direct sourcing, contributing to rural revitalization by increasing farmers' incomes through improved agricultural practices [7] - The company has supported approximately 3,000 farming households, with an average annual income increase of over 20,000 yuan per household [7] Market Positioning and Future Outlook - Qian Dama aims to enhance its market competitiveness by refining category marketing strategies and focusing on high-demand meat products [8] - The company is committed to its mission of ensuring "every meal is fresh" and is steadily progressing towards its vision of "selling vegetables globally" [9]