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坚持产品不隔夜上市,钱大妈生鲜经营秘诀究竟是什么?
Sou Hu Cai Jing· 2025-09-28 17:44
在日常生活中,生鲜采购是每个家庭必不可少的环节。当人们走进社区周边的生鲜店铺时,总是会被琳 琅满目的商品所吸引,同时对食材的新鲜度、价格以及购物体验的要求也日益严苛。这便要求生鲜门店 必须在多个方面下足功夫,以满足消费者不断升级的需求。在众多生鲜品牌中,钱大妈凭借对"不卖隔 夜肉"的执着坚守赢得了众多消费者的信赖,在生鲜领域站稳了脚跟。 自2012年成立以来,钱大妈便积极倡导"日清"模式,践行"不卖隔夜肉"理念,从源头上解决了消费者对 生鲜产品新鲜度的担忧。这一经营理念让消费者在购买生鲜时无需再为是否新鲜而反复甄别,极大地提 升了消费者对品牌的信任度。每晚7点开始,钱大妈门店都会"定时打折"进行清货,七点九折,每隔半 小时降价一折,直到晚上11点半免费派送。而这一颠覆性阶梯式打折机制的背后,是一套精准的智能订 配系统在支撑。钱大妈会为加盟伙伴提供智能订货系统、门店助手等数字化工具,帮助其精准掌握社区 居民的消费习惯和偏好,制定科学的订货策略来满足顾客多样化的需求。同时,钱大妈加盟店采 用"T+2"订货模式,当天订后天的货,让加盟伙伴既有丰富的SKU选择,又有充足的时间调整进货量, 既避免了过度备货造成的浪费, ...
钱大妈上市优选食材,以品质为核心,打造生鲜零售新标杆
Sou Hu Cai Jing· 2025-07-02 01:14
Core Insights - Qian Dama has rapidly gained popularity in the competitive fresh food market due to its unique business philosophy and operational model [1][5] - The brand's commitment to "not selling overnight meat" has established consumer trust and set it apart from traditional fresh food sales [1][3] Business Model - Qian Dama employs a "daily fresh" model and a "timed discount" mechanism, where discounts increase from 10% to free distribution starting at 7 PM [3] - This discount strategy attracts cost-conscious consumers while ensuring they purchase fresh ingredients [3] Supply Chain and Logistics - Qian Dama has developed a robust supply chain by establishing national procurement bases and collaborating directly with quality farming and breeding bases [3] - The company minimizes intermediate steps, reducing procurement costs while ensuring the quality and freshness of ingredients [3] - It has built its own storage and distribution system, utilizing automated equipment for sorting and smart scheduling algorithms for optimal delivery routes [3] Market Presence and Future Outlook - Over the years, Qian Dama has opened stores in multiple cities across the country, creating a comprehensive sales network [5] - The company's unique business model and pragmatic strategies have allowed it to stand out in the community fresh food market [5] - As market competition intensifies and consumer demands evolve, Qian Dama is expected to continue innovating and optimizing its business model [5]