Core Insights - The article highlights the importance of fresh food procurement in daily life and how consumer demands for freshness, price, and shopping experience are increasing. It emphasizes the success of Qian Dama in the fresh food sector due to its commitment to not selling overnight meat [1][3]. Group 1: Business Model and Strategy - Since its establishment in 2012, Qian Dama has actively promoted the "daily fresh" model, addressing consumer concerns about the freshness of products by ensuring no overnight meat is sold. This approach has significantly enhanced consumer trust in the brand [3]. - Qian Dama implements a unique tiered discount system starting at 7 PM, offering a 10% discount that decreases every half hour until 11:30 PM, supported by an intelligent ordering system that helps franchise partners understand community consumption habits [3][4]. - The company adopts a "T+2" ordering model, allowing franchise partners to order products two days in advance, which helps manage inventory effectively and ensures product availability during peak times [3]. Group 2: Supply Chain and Quality Assurance - Qian Dama has established national centralized procurement bases and long-term partnerships with numerous agricultural suppliers to ensure high-quality and safe ingredients through direct sourcing and collaborative base construction [4]. - The company has set up 20 standardized rapid testing laboratories in its operational areas, collaborating with third-party authorities for comprehensive agricultural residue testing, ensuring consumer confidence in product safety [4]. Group 3: Customer Experience and Innovation - Qian Dama strategically locates its stores within a 10-minute walking distance for community residents, significantly reducing shopping time and meeting immediate consumer needs [6]. - The shopping environment in Qian Dama stores is clean and organized, providing an excellent shopping experience compared to traditional markets. The company also embraces the internet by utilizing a mini-program for online orders, allowing customers to purchase fresh products conveniently [6]. - Through its commitment to fresh quality, efficient operations, community-focused layout, and innovative online-offline integration, Qian Dama is driving transformation and upgrades in the fresh food industry [6].

Core Insights - Qian Dama has rapidly gained popularity in the competitive fresh food market due to its unique business philosophy and operational model [1][5] - The brand's commitment to "not selling overnight meat" has established consumer trust and set it apart from traditional fresh food sales [1][3] Business Model - Qian Dama employs a "daily fresh" model and a "timed discount" mechanism, where discounts increase from 10% to free distribution starting at 7 PM [3] - This discount strategy attracts cost-conscious consumers while ensuring they purchase fresh ingredients [3] Supply Chain and Logistics - Qian Dama has developed a robust supply chain by establishing national procurement bases and collaborating directly with quality farming and breeding bases [3] - The company minimizes intermediate steps, reducing procurement costs while ensuring the quality and freshness of ingredients [3] - It has built its own storage and distribution system, utilizing automated equipment for sorting and smart scheduling algorithms for optimal delivery routes [3] Market Presence and Future Outlook - Over the years, Qian Dama has opened stores in multiple cities across the country, creating a comprehensive sales network [5] - The company's unique business model and pragmatic strategies have allowed it to stand out in the community fresh food market [5] - As market competition intensifies and consumer demands evolve, Qian Dama is expected to continue innovating and optimizing its business model [5]