近期，银行结构性存款营销呈现升温趋势。1月19日，南都湾财社记者走访广州市银行网点发现，结构 性存款已成为多家银行线下宣传的重点，在网点宣传黑板上被突出展示。有股份行推出挂钩黄金的85天 结构性存款，最低收益率1.0%，最高可达1.9%；也有国有行提供预期年化收益率介于0.65%至1.8%的结 构性存款产品。 这类产品与普通定期存款有何区别？适合哪些投资者？购买时又应注意哪些关键事项？ 何谓结构性存款？保本保最低收益 结构性存款是一种结合了传统存款和金融衍生品的存款产品。与普通存款产品相比，在本金和保底收益 基础上，还可享受一定的浮动收益，而浮动收益与特定金融资产（如黄金、指数、汇率等）表现挂钩。 举个例子，假如一款挂钩黄金的一年期结构性存款产品保底收益率为1.0%，当国际金价在产品观察期 内达到2000，则最高收益率为2.6%，以此计算，当观察期内，国际金价终低于2000，则投资者10万元 本金可获得最低收益1000元，当黄金价格突破2000，则可获得最高收益2600元。而同样的10万元一年期 普通定期存款，假如年化收益率为1.3%，则收益为1300元。 也就是说，当黄金价格表现达到预期时，结构性存款提供了 ...

Core Viewpoint - The upcoming maturity of approximately 50 trillion yuan in fixed deposits by 2026 poses significant challenges for the banking sector in managing liabilities and may lead to a reallocation of household assets [3][4][5]. Group 1: Scale of Maturing Deposits - The maturity of fixed deposits is expected to reach around 50 trillion yuan in 2026, with a notable increase of about 10 trillion yuan from 2025 [4]. - The majority of this maturity will come from two- and three-year deposits, each exceeding 20 trillion yuan, while five-year deposits will be around 5-6 trillion yuan [4]. - Different research institutions estimate the total maturity of fixed deposits to be between 59 trillion and 75 trillion yuan, indicating a significant impact on the banking sector [5][6]. Group 2: Potential Directions for Maturing Funds - A substantial portion of the maturing funds is likely to remain within the banking system, as the deposit retention rate is high, around 96% [7]. - Consumers are expected to optimize their deposits by moving funds to banks offering higher interest rates, as seen in the case of a consumer moving funds from a state-owned bank to a city commercial bank [7]. - Consumer spending is projected to be a major outlet for these funds, with anticipated household consumption reaching 53 trillion yuan in 2025 [8]. Group 3: Investment Trends and Preferences - There is a growing trend towards reallocating funds into bank wealth management products, which are expected to see a net increase of approximately 3.7 trillion yuan in 2025 [8]. - Insurance products are also gaining popularity, particularly among high-net-worth individuals seeking long-term investment options [9]. - Some investors are diversifying their portfolios by allocating funds into bonds and stock-enhanced funds, indicating a shift in investment strategies [9]. Group 4: Market Dynamics and Bank Strategies - The banking sector is likely to face a re-pricing of a large volume of funds, with interest rates on large deposits declining significantly [16][17]. - The People's Bank of China has indicated potential for further interest rate cuts, which could help banks reduce their interest expenses and stabilize net interest margins [16]. - Banks are actively trying to optimize their liability structures by encouraging shorter-term deposits and promoting wealth management and insurance products [17][18].