Core Insights - The article discusses the successful implementation of a green consumption points model by a company named "我店科技," which has generated over 36 billion in annual revenue and activated 200,000 merchants and 15 million users through a consumer subsidy approach [1][2]. Group 1: Business Model Overview - The company was founded in August 2021 and has integrated over 200,000 offline stores across various sectors, including dining, retail, and services [2]. - It has attracted more than 15 million registered members with a high repurchase rate exceeding 65% [2]. - The projected sales for 2025 are expected to reach 21 billion, with total transaction volume potentially exceeding 36 billion [2]. - Partner merchants have seen an average revenue increase of 30% to 80%, with some stores experiencing monthly transaction increases exceeding 1 million [2]. Group 2: Consumer Engagement Strategy - Consumers earn points equivalent to the merchant's discount when they make purchases, enhancing their shopping experience [4]. - Points can be converted into cash vouchers, with a potential to receive up to five times the value of the points earned [4]. - Additional points are awarded for purchasing eco-friendly products or engaging in low-carbon activities, promoting both consumer savings and environmental responsibility [4]. Group 3: Merchant Benefits - Merchants offer discounts ranging from 3% to 20% to attract up to three times the customer traffic and achieve five times the customer repurchase rate [6]. - The platform provides zero-cost customer acquisition by directing traffic to physical stores, addressing the issue of low customer footfall [6]. Group 4: Policy and Market Support - The model has received policy support and is recognized as a pilot case for "digital transformation" by various local governments [8]. - The current market landscape shows that 90% of small and medium-sized businesses still rely on traditional discount methods, indicating a need for low-cost, efficient customer acquisition strategies [14]. Group 5: Implementation and Technology - The company has established partnerships with technology developers to ensure reliable and advanced technical support for the platform [11]. - A comprehensive operational training system is in place to guide project teams through the implementation process, facilitating market penetration [11]. - The platform integrates online apps, offline stores, and supply chain resources to create a sustainable consumption and redemption cycle [10].