Workflow
宠物本化
icon
Search documents
33页|2025宠物行业的五大变化
Sou Hu Cai Jing· 2025-10-16 03:55
Core Insights - The Chinese pet industry is expected to undergo five significant changes by 2025, with the pet dog and cat consumption market projected to exceed 300 billion yuan in 2024, showing a rising trend in cat consumption that is nearly on par with dog consumption [1][3][10]. Market Size and Growth - The overall pet consumption market in China is forecasted to reach 300 billion yuan in 2024, with a growth rate exceeding 10% [3][4]. - From 2021 to 2022, the growth rate for cat consumption was over 16%, and it is expected to maintain a growth rate above 10% in 2024, indicating a trend towards premiumization [3][4][10]. Consumption Structure - The consumption structure is evolving, with staple food products seeing a significant increase in purchasing power, and some pet snacks beginning to integrate into the staple food category [13][16]. - There is a notable increase in the market share of pet nutritional products and pet insurance, reflecting a deepening trend of anthropomorphism in pet consumption [13][16]. Changing Pet Ownership Dynamics - The perception of pets is shifting from functional roles to becoming core family members, with a focus on a symbiotic relationship between humans and pets [16][17]. - The concept of "pet-centric" care is emerging, emphasizing the importance of full lifecycle services for pets, and expert-style pet care models are becoming more prevalent [16][17]. Demographic Trends - The pet ownership demographic is becoming more refined, with younger generations, particularly those born in the 1990s, emerging as the primary consumers in the pet market [30][41]. - The aging population and the rise of single-person households are driving the demand for companionship and emotional support through pet ownership [26][30]. Emotional and Functional Motivations - Emotional motivations are the primary drivers of pet ownership, with many individuals citing companionship and stress relief as key reasons for owning pets [41][42]. - The willingness to spend more on high-quality products and services for pets is increasing, as pets are increasingly viewed as family members [41][42].