其次是过敏风险规避。新生儿免疫系统尚未成熟，牛奶中的αS1-酪蛋白、β-乳球蛋白等过敏原易引发皮 疹、腹泻等问题。佳贝艾特创新研发"安敏源"乳清蛋白，使悦白产品中致敏β-乳球蛋白含量比普通羊乳 清降低11%，叠加羊奶粉本身αS1-酪蛋白相对牛奶减少85%的天然优势。北京大学医学部临床喂养证 实，喝佳贝艾特悦白的宝宝敏感几率降低42%，为过敏高风险新生儿筑牢安全防线。 在"精细化育儿"成为主流的当下，新生儿喂养细节牵动着每一位新手爸妈的心。由于新生儿肠胃功能尚 未发育成熟，消化酶分泌不足、肠道菌群待建立，容易出现胀气、吐奶、排便困难等问题，这让"新生 儿第一罐奶粉怎么选"成为众多家庭的首要难题。在此背景下，凯度联合佳贝艾特、小红书、京东发布 的《喂养趋势早知道：2026婴配粉喂养趋势报告》显示，羊奶粉凭借易消化、低敏感的特性成为市场新 宠，其中全球羊奶第一品牌佳贝艾特品牌力稳居行业TOP1，为新手爸妈提供了"新生儿建议第一罐奶 粉"的优选方案。 要解答"新生儿第一罐奶粉怎么选"，需从新生儿的生理特点出发，聚焦三大核心维度：消化吸收、过敏 规避与营养全面性。首先看消化吸收，新生儿肠道还在发育阶段，消化酶活性不足， ...

Investment Rating - The industry investment rating is "Outperform the Market" [85] Core Viewpoints - The pet food market is expected to grow steadily, with the market size reaching 300.2 billion yuan in 2024, a year-on-year increase of 7%. Pet staple food accounts for 36% of the pet economy [3][6] - The trend towards refined feeding is evident, with a growing preference for baked food and specialized diets among pet owners [3][38] - Online channels remain the primary battlefield for pet staple food, with 57.7% of pet owners choosing to purchase online [3][54] - Domestic brands are performing well, with a significant shift towards local brands as consumers show a preference for them over foreign brands [3][75] Summary by Sections Pet Staple Food: Core Track of the Pet Economy - The pet staple food segment is projected to maintain stable growth, driven by the increasing number of pet owners and the trend of treating pets as family members [3][20] - The pet market is expected to reach 404.2 billion yuan by 2027, with a CAGR of 10% from 2024 to 2027 [6] Products: Rapid Growth of Baked Food - Baked food is experiencing rapid growth, with a preference for refined feeding trends continuing among pet owners [3][42] - The preference for ordinary staple food is declining, while interest in specialized and prescription diets is increasing [3][48] Channels: Online Dominance - Online purchasing remains dominant, with major platforms like Taobao and JD.com leading the market [3][54] - Douyin is rapidly rising as a significant channel for pet food purchases, reflecting changing consumer behaviors [3][61] Competitive Landscape: Strong Performance of Domestic Brands - Domestic brands are increasingly capturing market share, particularly in the mid-range and low-end segments, as they offer competitive pricing and quality [3][72] - In 2024, 35% of consumers preferred domestic brands for cat food, reflecting a 7 percentage point increase year-on-year [3][75]

Core Insights - The Chinese pet industry is expected to undergo five significant changes by 2025, with the pet dog and cat consumption market projected to exceed 300 billion yuan in 2024, showing a rising trend in cat consumption that is nearly on par with dog consumption [1][3][10]. Market Size and Growth - The overall pet consumption market in China is forecasted to reach 300 billion yuan in 2024, with a growth rate exceeding 10% [3][4]. - From 2021 to 2022, the growth rate for cat consumption was over 16%, and it is expected to maintain a growth rate above 10% in 2024, indicating a trend towards premiumization [3][4][10]. Consumption Structure - The consumption structure is evolving, with staple food products seeing a significant increase in purchasing power, and some pet snacks beginning to integrate into the staple food category [13][16]. - There is a notable increase in the market share of pet nutritional products and pet insurance, reflecting a deepening trend of anthropomorphism in pet consumption [13][16]. Changing Pet Ownership Dynamics - The perception of pets is shifting from functional roles to becoming core family members, with a focus on a symbiotic relationship between humans and pets [16][17]. - The concept of "pet-centric" care is emerging, emphasizing the importance of full lifecycle services for pets, and expert-style pet care models are becoming more prevalent [16][17]. Demographic Trends - The pet ownership demographic is becoming more refined, with younger generations, particularly those born in the 1990s, emerging as the primary consumers in the pet market [30][41]. - The aging population and the rise of single-person households are driving the demand for companionship and emotional support through pet ownership [26][30]. Emotional and Functional Motivations - Emotional motivations are the primary drivers of pet ownership, with many individuals citing companionship and stress relief as key reasons for owning pets [41][42]. - The willingness to spend more on high-quality products and services for pets is increasing, as pets are increasingly viewed as family members [41][42].

Core Insights - The 27th Asia Pet Expo held in Shanghai highlighted the growing significance of pet food within China's pet economy, with the market expected to reach 166.8 billion yuan in 2024, reflecting a year-on-year growth of 7.54%, and projected to exceed 175.5 billion yuan by 2025 [1] Industry Trends - Pet food has become the largest segment of China's pet economy, indicating a shift towards more specialized and tailored nutrition for pets [1] - The demand for pet food is evolving, with a focus on refined feeding concepts becoming mainstream among pet owners [1] Consumer Behavior - In Linyi, Shandong, consumers are increasingly attentive to the nutritional balance of pet food and often consult store staff regarding their pets' specific needs [3] - The "post-90s" generation constitutes 41.2% of pet owners, while the "post-00s" generation has risen to 25.6%, an increase of 15.5 percentage points from 2023, indicating a shift towards younger consumers who prioritize nutritional composition and functionality in pet food [5] Product Trends - E-commerce platforms report a trend towards specialized pet food, with senior dog food seeing a 62% increase in search volume, 87% in sales, and 67% in transaction value over the past year, marking it as one of the fastest-growing categories [7] - High-end functional pet food sales have doubled compared to the previous year in a Linyi pet store, reflecting the growing demand for specialized products [9] Market Adaptation - Companies are adapting to the diverse nutritional needs of pets at different life stages and breeds by regularly collecting consumer feedback to adjust product formulations [11]

Summary of Conference Call Industry and Company Involved - The conference call primarily discusses the **agriculture industry**, focusing on the **pet sector** and **livestock farming**, particularly **swine farming** and **pet medical care**. Key Points and Arguments Pet Sector 1. The company has been continuously recommending the **pet sector**, with a recent emphasis on the **breeding sector** as well. The focus includes **pet food** and **pet medical care** [1][8] 2. Recent offline surveys indicate a shift in the pet market towards **fresh food** and **differentiated products**, highlighting the competitive landscape driven by product innovation [9][10] 3. The pet market is currently characterized by high marketing costs and increased competition, necessitating a focus on product quality and consumer education [13][14] 4. Domestic leading brands are gaining traction, particularly in the mid to high-end market segments, despite facing competition from foreign brands [15][16] Livestock Farming 5. The company has started to recommend the **swine farming sector** due to favorable market conditions and stable pig prices, which have remained between **14 to 15 yuan** per kilogram since the Chinese New Year [3][4] 6. There has been a significant increase in the average weight of pigs post-Chinese New Year, with an increase of nearly **8 kilograms**, indicating a positive trend in livestock growth [4] 7. Despite the current stability, there is a bearish outlook on pig prices due to high supply pressures, presenting a potential buying opportunity in the livestock sector [6] Pet Medical Care 8. The pet medical care sector is viewed as having substantial growth potential, with expectations for the market to develop into a **billion-dollar industry** [18][19] 9. The domestic pet medical market is still in its early stages compared to mature markets like the U.S., indicating significant room for growth in pet health management and spending [19] 10. Companies with strong R&D capabilities and a focus on pet vaccines and pharmaceuticals are expected to thrive in the evolving market landscape [20][22] Financial Performance and Projections 11. The company anticipates a **20%** growth rate over the next two to three years, supported by the launch of new products in the pet medical sector [24] 12. Current valuations suggest that the company is trading at less than **18 times** earnings, indicating a favorable investment opportunity [24] Additional Insights 13. Recent policy changes are expected to accelerate trends in the livestock sector, with ongoing adjustments in regulations impacting market dynamics [6][7] 14. The competitive landscape in the pet food market is shifting towards product-driven strategies, with an emphasis on health and premium offerings [11][12] Conclusion The conference call highlights a positive outlook for both the pet and livestock sectors, driven by product innovation, market stability, and favorable growth projections. The emphasis on R&D and adapting to consumer trends is crucial for companies operating in these industries.

Summary of Key Points from the Conference Call Industry Overview - The pet industry showed remarkable performance during the 2025 618 shopping festival, with Tmall reporting that 43 brands achieved over 100 million yuan in sales within the first hour, a year-on-year increase of over 50% [1][4] - The overall market for pet food is experiencing a trend towards refined and scientific feeding practices, with China ranking second globally in market size [3][20] Core Insights and Arguments - **Promotional Strategies**: Tmall implemented a unified 15% discount policy across all products, simplifying the purchasing process for consumers, while JD continued its strategy of discounts and cross-store promotions [2][4] - **Consumer Behavior**: There is a growing trust in domestic pet brands, with 10 out of 12 pet brands in the top 500 online brands being domestic, indicating a shift in consumer preference [5] - **Product Trends**: The baked dry food category emerged as a core growth driver, with high-premium wet food products also showing growth [1][8][9] - **Sales Performance**: During the 618 period, 653 pet brands on Tmall saw their sales double, with 9 brands entering the "ten million club" [6][7] Noteworthy Developments - **Emerging Categories**: New categories such as baked dry food, plant-based cat litter, and freeze-dried raw meat cans are gaining traction, reflecting consumer demand for innovative pet products [1][9] - **Domestic Health Products**: The domestic health product VCARE saw sales growth exceeding 110%, indicating increasing consumer recognition and competition against foreign brands [3][10] - **Live Streaming Sales**: Pet live streaming sales on Tmall surged nearly 180% within the first four hours, showcasing the effectiveness of influencer marketing [12][15] Additional Insights - **Brand Strategies**: Brands like Guibao Pet are effectively targeting different consumer segments with their product lines, such as high-value offerings from Fuleijiate and cost-effective options from Maifudi [23][24][25] - **Celebrity Endorsements**: The choice of Wang Danna as a spokesperson for Guibao Pet aims to attract younger consumers and enhance brand relatability [26] - **Future Directions**: The pet food industry is expected to see growth in both pet ownership and per-pet spending, with a focus on premium products and health-oriented offerings [22] Conclusion The 2025 618 shopping festival highlighted significant growth and transformation within the pet industry, driven by innovative products, effective marketing strategies, and changing consumer preferences towards domestic brands. The trends observed suggest a robust future for the industry, with opportunities for both established and emerging brands to capitalize on evolving consumer demands.

图片来源：小红书 这些内容反映出年轻父母更加关注宝宝饮水的科学性、功能及安全性。 4月27日，伊利集团旗下专注于婴幼儿营养品的品牌金领冠在长白山举办了新品发布会，重磅推出了金 领冠泉爱宝贝婴儿水。这一产品，就回应了当下宝爸宝妈们对婴幼儿饮水品质日益增长的关注与需求。 纵观整个饮用水行业，饮用水消费正在从大众化向精细化、场景化方向深度演进。其中，婴儿水正成为 增速迅猛的新兴细分市场之一。 据共研网数据显示，我国包装饮用水行业快速发展，市场规模不断扩大，2024年已经突破2024亿元，2020- 2024年年复合增长率达到11% [1] 。而母婴水的市场占比较低，但增速较高，国内婴幼儿水市场增速迅猛： 从2015年的3936.8万元激增至2023年的10.4亿元 [2] ，且展现出较大的提升空间。 在婴儿怎么科学饮水这个问题上，随便打开小红书、抖音，都能刷出若干条避坑指南：反复烧开的千滚 水不行，隔夜的不能喝，水质太硬也不行…… 图片来源：金领冠 考虑到这一点，使用专业的婴儿水来冲泡奶粉显得尤为重要。对于宝爸宝妈们而言，选择合适的奶粉冲 泡用水更是育儿过程中的一个重要环节。 对于品牌而言，婴幼儿饮用水需兼顾更高的 ...