Core Insights - The rise of "pet rap" reflects a trend where pet owners project their social pressures onto their pets, using anthropomorphism to address emotional deficiencies [1][3] - The "pet economy" is expanding as owners increasingly invest in their pets, driven by anxiety and a desire to provide better living conditions for their pets [3][4] Industry Trends - The trend of anthropomorphism is particularly evident in summer, where pet owners are willing to spend on cooling products and services to protect their pets from heat [4][7] - Over 70% of pet owners reported taking extra cooling measures for their pets during summer, indicating a strong willingness to spend on pet care [4] - The pet consumption market in urban China is projected to reach 300.2 billion yuan in 2024, with a year-on-year growth of 7.5% [4] Product and Service Development - The market for pet cooling products has diversified, ranging from affordable ice mats to high-end pet air conditioners, catering to various consumer needs [8][10] - Basic cooling products like ice silk mats and gel pads have seen a 230% increase in sales, while high-end items like smart temperature-controlled pet beds are in high demand [10] - Summer services such as pet ice baths and cooling SPAs are also gaining popularity, with some services fully booked weeks in advance [11][13] Market Dynamics - The pet cooling market is expected to exceed 5 billion yuan in the next three years, reflecting a growing emphasis on pet quality of life [13] - However, there are concerns about irrational consumption patterns emerging from the emotional attachment of pet owners, suggesting a need for a shift from emotional to rational spending [13][16] - The industry is encouraged to focus on practical products that meet actual pet health needs rather than succumbing to trends driven by anxiety [18]