本报讯 （记者吴文婧）2025年11月24日，中国杯壶头部品牌浙江哈尔斯真空器皿股份有限公司（以下 简称"哈尔斯"，002615.SZ）与腾讯控股有限公司（00700.HK）旗下的腾讯广告于深圳签署战略合作协 议。这是哈尔斯在第三季度经营分析会上提出国内业务"破局"后的首个重大举措。双方将以生意增长、 会员服务、内容共创三大切口，展开全链路深度合作。 在内容共创领域，哈尔斯将依托腾讯丰富的游戏、动漫、影视等IP资源，开展深度联名合作。腾讯广告 相关业务负责人表示，未来的IP合作将超越流量获取的初级阶段，转向价值共创的深度模式。双方计划 将IP形象与品牌内核融合，打造兼具情感共鸣与文化魅力的产品，持续焕发品牌生命力。 此次合作有望通过腾讯的流量与数字化工具提升哈尔斯在年轻消费群体中的品牌声量，驱动线上渠道增 长。长期而言，内容共创与会员生态的深化，将助力哈尔斯突破制造业的估值天花板，向"品牌+内容 +数字化"的高附加值模式转型。 （文章来源：证券日报） 哈尔斯总裁吴子富在签约仪式上表示，公司正致力于将产品从"功能领先"升级为"情感引领"，通过与腾 讯广告的合作，进一步提升品牌在年轻消费者中的情感共鸣。腾讯广告家 ...

智能科技产品热销，服务消费蓬勃增长，情绪类消费热度显著攀升，这些出现在刚刚收官的"双11"大促 中的消费场景，勾勒出中国消费市场向"质"升级的清晰路径。 党的二十届四中全会提出，坚持扩大内需这个战略基点。 专家表示，强大国内市场是中国式现代化的战略依托。新发展阶段，由品质升级、科技创新与文化认同 共同驱动的消费浪潮，将持续重构我国消费市场的内在逻辑与增长路径，为经济社会高质量发展注入持 久动能。 服务消费蓬勃增长 结构转型步伐加快 服务消费成为今年"双11"的新热点。数据显示，"双11"期间，京东旅行酒店订单同比增长近8倍、机票 订单同比增长6.3倍。同时，得益于即时零售业务加入，订餐、美容美发、亲子娱乐等消费也明显增 长。淘宝闪购首次参与今年"双11"，开拓新场景，带动了服务消费增长；"双11"开始后，10月份票务演 出、旅游、出行等均呈两位数增长。 中国财政科学研究院宏观经济研究中心主任石英华表示，我国消费结构逐步转向商品与服务并重，且服 务消费增速持续加快。 国家统计局数据显示，今年前9个月，我国服务零售额同比增长5.2%，比同期商品零售额增速高0.6个百 分点，显示消费驱动内核正从"买商品"向"享服务 ...

Group 1 - The core viewpoint of the articles highlights the transformation of pets from functional companions to family members in China, driving the growth of the pet economy as a representative of emotional consumption [1][2] - During the "Double 11" shopping festival, Petty Co. reported a GMV growth of over 30% year-on-year, with its brand "Jueyan" leading in the dog snack category and showing significant growth in staple food sales [2] - The overall trend in the pet industry is shifting towards brand concentration, with online sales requiring increased marketing efforts, and the conversion rates for flagship stores have doubled to 1.5 times year-on-year [2] Group 2 - The Engel coefficient for pet consumption on Tmall has decreased by 2.93% over the past three years, indicating a qualitative change in consumer spending towards higher quality, healthier, and more emotionally valuable products and services [2] - Smart pet products and cat litter cleaning supplies have become top priorities for pet owners, with leading brands identified in recent sales reports from platforms like JD.com [3] - Domestic brands are growing in the pet market, while foreign brands are also looking to capitalize on the booming pet economy in China, as evidenced by a 60% year-on-year increase in online sales for a company importing pet care brands [3]

Core Insights - The 8th China International Import Expo (CIIE) has opened in Shanghai, showcasing the growing demand for high-quality and diversified lifestyles in the Chinese market, particularly through the newly established pet-themed exhibition area [1] - The pet economy is emerging as a significant growth area in consumer spending, reflecting the modern lifestyle concept of pets as important family members [1][4] - KPMG has released two in-depth industry reports focusing on the pet and hotel sectors, providing insights into market evolution and development opportunities [1][3] Pet Economy - The pet economy is closely linked to residents' consumption levels, with rising material needs leading to increased spiritual demands [3] - The urban pet market in China is projected to exceed 300 billion yuan in 2024 and is expected to surpass 400 billion yuan by 2027, driven by the shift of pets from "functional companions" to "family members" [4][5] - The pet market is characterized by a younger, more educated consumer base, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize cost-effectiveness and product functionality [4][5] Market Trends - The Chinese pet market is expected to exceed 811.4 billion yuan by 2025, with pet food being the largest segment [5] - The competition in the pet industry is intensifying, with a rise in new registrations of companies and local brands increasing R&D investments to build competitive products [5][6] - Key trends include supply chain restructuring, domestic brand recognition through technology and marketing, and a shift towards high-quality, refined pet products [6] Hotel Industry - The hotel industry is transitioning from scale expansion to value reconstruction, focusing on quality improvement rather than just quantity [7][8] - The market is experiencing a structural adjustment, with a notable increase in the chain hotel rate to 40.1%, indicating potential for light asset transformation [7][8] - The industry is responding to the rise of the Z generation, leading to more personalized and youthful product designs and service experiences [8] Strategic Insights - KPMG's reports provide a clear path for the hotel industry's transformation, emphasizing the integration of consumption policies and the promotion of green, low-carbon transitions [8] - The hotel sector is encouraged to adopt a systematic upgrade in brand building, operational models, and capital operations to create a data-driven, efficient, and sustainable development framework [8][9] - The core focus for both the pet economy and hotel industry is on emotional satisfaction and experience enhancement, which are crucial for capturing opportunities in the evolving consumer landscape [9]

Core Insights - The rise of pet memorial products reflects a shift in consumer behavior, where pets are increasingly viewed as family members, leading to a demand for emotional and ceremonial farewells [3][5][7] Industry Trends - The market for pet memorial products, including items like "pet money" and various ceremonial goods, has seen significant growth, with some stores achieving sales exceeding 10,000 units [1][3] - Over a hundred shops are now offering pet memorial products on various e-commerce platforms, indicating a burgeoning niche market [3] - The emotional consumption trend is primarily driven by younger consumers who seek meaningful ways to say goodbye to their pets, often purchasing multiple sets of products for this purpose [3][5] Consumer Behavior - Consumers express a desire for ritualistic farewells, with some requesting special packaging for their purchases, highlighting the importance of presentation in emotional spending [3][5] - There is a notable tension between the emotional value of these products and criticisms labeling them as superstitious or exploitative [3][5] Environmental Considerations - Concerns have been raised regarding the environmental impact of certain memorial products, particularly those that may contribute to pollution if burned [3][5] - The industry is seeing a shift towards more environmentally friendly options, with some businesses emphasizing the use of sustainable materials [5] Future Outlook - The pet memorial market is expected to evolve, with a growing emphasis on emotional services and environmentally conscious practices, suggesting a potential trend towards more regulated and responsible offerings [5][7]

Core Insights - The article highlights the transformation in consumer behavior, emphasizing the growing importance of emotional and experiential value in purchasing decisions [4][12][17] - The popularity of Jellycat, a high-end plush toy brand, reflects this trend, as consumers are increasingly willing to queue for products that offer emotional connections and unique experiences [5][14][15] Consumer Behavior Trends - Consumers are prioritizing emotional value and experiential aspects over mere functionality when making purchases, as seen in the long queues for Jellycat's limited edition plush toys [4][12] - The phenomenon of queuing for products signifies a shift towards valuing the emotional significance and shopping experience, rather than just the product itself [4][12][17] Jellycat Brand Insights - Jellycat's global sales were estimated at approximately £150 million in 2022, with projections suggesting sales could exceed £200 million (around 18-20 billion RMB) by 2024 [14] - The brand's success is attributed to its innovative anthropomorphism in design, which resonates emotionally with consumers, particularly adults [14][15] Emotional Consumption - The article discusses how consumers view plush toys as companions that provide emotional comfort, reflecting a broader trend of seeking emotional solace through purchases [5][12][17] - The interactive experiences offered in stores, such as virtual dessert decoration, enhance the emotional connection consumers feel towards the products, making the shopping experience more memorable [10][12] Market Implications - The shift towards emotional and experiential consumption indicates that businesses must focus on unique experiences and emotional design to meet the evolving demands of consumers [17] - As consumers increasingly seek products that offer emotional fulfillment, companies like Jellycat are positioned to thrive by catering to these desires [14][17]

此次开学季500家新店齐开，益禾堂再次深化"与年轻人玩在一起"的营销策略。益禾堂相关负责人表 示："我们始终关注年轻人生活场景的切换节点，无论是春节还是开学季，都蕴含着真实的情感需求。 与其说是追逐热点，不如说是与年轻人同频共振，在他们重要的生活时刻提供情感载体和社交货币。" 分析人士表示，开学时段文教区茶饮消费呈现短时集中爆发特征，显示出年轻消费群体在特定生活节点 对情绪消费的热衷。以益禾堂为代表的定位校园市场的茶饮品牌，正通过门店布局和产品策略，将阶段 性消费转化为长期品牌认同。 配合这批新店开业，益禾堂还推出一系列面向年轻群体的营销活动，以更年轻、更好玩的互动方式，持 续强化品牌影响力。益禾堂相关负责人表示，益禾堂始终坚信，高校学生是未来消费市场的主力军。如 今与他们建立情感连接，正是培育未来5—10年核心消费群体的长期战略。 编辑：侯隽 9月25日，益禾堂表示，其在9月开学季在25个省份一次性新开了500家门店，其中有175家将直接布局文 教区域。此次大规模拓店，也是益禾堂迈向"万家门店"目标的一步。 开学后一杯饮品成为不少年轻人的开学仪式感。据益禾堂透露，开学期间新开的文教店迎来订单高峰， 部分门店 ...

Core Insights - The traditional wedding season, referred to as "Golden September and Silver October," is experiencing a surge in consumer activity, particularly in the wedding-related sectors such as jewelry, attire, and banquet bookings, driven by the upcoming 113th National Sugar and Wine Fair [1] Group 1: Market Trends - The third Autumn Wedding Expo in Nanjing has created a vibrant atmosphere, attracting young couples who are increasingly focused on quality, brand, and personalized products rather than just quantity [2] - The rise of traditional wedding styles, particularly among younger generations, is evident, with a notable increase in the popularity of Chinese-style weddings featuring traditional attire [3] Group 2: Consumer Behavior - Young consumers, particularly those born in the 1990s and 2000s, are driving demand for customized jewelry and unique wedding attire, reflecting a shift towards more personalized and high-quality offerings [2][3] - The integration of cultural elements and interactive experiences in promotional activities is aimed at enhancing consumer engagement and driving sales [4] Group 3: Service Innovations - The wedding banquet sector is innovating its service models, with hotels like Jinling Hotel offering themed events and customized products to create memorable experiences for couples [5] - Retailers are responding to consumer needs by providing discounts and group purchase options, enhancing the overall value proposition for wedding-related purchases [5]

Group 1 - The core viewpoint of the report is that the Chinese consumer market is undergoing a profound transformation, influenced by economic fluctuations, technological innovations, and cultural confidence, leading to a reconfiguration of consumer psychology and behavior [1][15][20] - The report highlights the dual existence of "rational consumption" and "emotional consumption," where consumers seek both value for money and emotional satisfaction, indicating a shift in consumer priorities [1][15][20] - Generational differences and regional disparities shape the market landscape, with distinct consumption values and behaviors emerging from different age groups, such as Baby Boomers, Generation X, Millennials, and Generation Z [1][24][30] Group 2 - Approximately 90% of future consumption growth is expected to come from non-first-tier cities, necessitating brands to adopt localized and refined operational strategies rather than a one-size-fits-all approach [2][26][29] - The report identifies four differentiated development models for cities: emerging hotspots, public service advantage cities, tourism-driven cities, and cities facing housing price pressures, each requiring tailored marketing strategies [2][29] - The emotional connection and cultural recognition are becoming increasingly important for consumers, particularly among Generation Z, who prioritize brands that resonate with their values and interests [1][25][30] Group 3 - Technological innovations are reshaping consumer experiences, with personalized recommendation systems evolving from "precision" to "understanding," enhancing engagement and satisfaction [3][4] - The report emphasizes the importance of brands becoming "spiritual partners" for consumers, especially during economic downturns, by focusing on cultural and emotional fulfillment rather than mere material possession [3][4] - Six brand case studies illustrate the growth logic in the new consumption era, showcasing how brands leverage emotional value, cultural empowerment, and innovative strategies to connect with consumers [4][5]

Core Insights - A new emotional consumption model called "Cos委托" is emerging among young women, where they pay to hire Coser (usually female) to role-play as virtual game "lovers" for a carefully designed date [1][21] - This model reflects a pursuit of ideal intimate relationships and self-affirmation in a world where maintaining real-life relationships has become increasingly costly [1][21] Group 1: Emotional Consumption Model - "Cos委托" allows individuals (referred to as "单主") to hire female Cosers to embody male characters from otome games for a day [5][21] - The pricing for these services varies widely, ranging from 300 to 2000 yuan for a full day, with an average service duration of six to eight hours [9][21] - The emotional value derived from these experiences often outweighs the financial costs for participants, with some individuals spending over 100,000 yuan on such services [9][21] Group 2: Participant Experiences - Participants often report feelings of hope and emotional fulfillment after these experiences, which can help alleviate feelings of loneliness and despair [17][21] - The interactions during these dates are designed to simulate genuine romantic experiences, with Cosers paying close attention to the emotional needs of their clients [19][21] - Many participants express that the companionship provided during these dates is more valuable than the extravagant experiences themselves [20][21] Group 3: Industry Dynamics - The industry is still relatively niche, with most Cosers initially engaging in this work part-time or as a hobby before transitioning to paid services [5][21] - As the industry grows, issues such as pricing disputes and quality of service have emerged, leading to a rise in consumer complaints and "挂条" (warning notes) on social media platforms [25][29] - The majority of Cosers are female, and there is a notable preference among female clients for female Cosers due to safety concerns and a better understanding of emotional needs [29][21]