转自：成都日报锦观 "最长春节假期"如何激活内需潜力 专家简介 毛杰 成都市社会科学院同城化（城乡融合）研究所副研究员 精彩观点: 1.时间资产的释放，不仅拉长了消费链条，更重塑了消费心理节奏，居民对服务品质、体验深度与情感价值的追求便自然跃升 2.挖掘乡村文旅价值，利用春节返乡潮，发展乡村民宿、农家乐、非遗体验，将"流量"变"留量"，让城市消费力在农村落地 3.必须跳出"假期依赖"，构建扩内需、促消费的长效机制。换言之，春节消费的"热"是表象，背后需以系统性制度供给支撑其"久" 编者按 作为首个实施9天连休的春节假期，2026年的春节不仅是法定节假日制度的优化，更是国家立足扩大内需战略基点打出的一张关键牌。 与以往的假期政策相比，这次春节假期消费有哪些突出特点，如何评估春节假期消费对全年消费市场的拉动作用？春节假期延长政策 能否成为进一步扩大内需、刺激消费的突破口？政府、企业、消费者三方应如何形成合力？本期《锦观智库》专访成都市社会科学院 同城化（城乡融合）研究所副研究员毛杰。 春节假期延长政策 是进一步扩大内需、刺激消费的有益尝试 锦观智库：2026年首次实施9天春节假期。这一政策调整在扩内需战略中具有怎 ...

（来源：沈阳日报） 转自：沈阳日报 在沈阳，宠物经济从来不是一件"小事"。 从2000年塔湾地区一个简易的小型交易市场起步，到如今坐落于于洪区的富星宠爱小镇，沈阳的宠物产 业用二十余年时间完成了一次深刻的跃迁。这里不仅是年活体交易量突破100万只、占据全省市场份额 35%的产业高地，更在宠物繁育、标准制定、人才培养和情感消费等多个维度，悄然形成了一套独特 的"沈阳模式"。 "地理红利"与先发优势 硬件升级：不仅是"搬家"，更是"换芯" 2020年，塔湾宠物市场整体搬迁至富星宠爱小镇，这并非简单的地理位移，而是一次产业的脱胎换骨。 "我们现在有5万平方米的场地，光是停车场就有2万平方米。"富星宠爱小镇物业经理曹红介绍，除了固 定的档口和交易大厅，直播基地的引入让传统的"提篮叫卖"触网升级。目前，市场日均交易量保持在 3000只左右。 然而，更大的变革在于看不见的地方。宠物繁育自律联盟秘书长何冬云将其定义为"后宠物时代"的到 来："我们正从粗犷的活体交易，走向完善的售后服务。" 为此，市场正在研究制定"九条三免四统一"先行赔付体系。进入大厅的动物均须植入可溯源的芯片，防 疫、驱虫记录、生命周期全程留痕。"打完二次 ...

这个春节假期，消费活力满满：商务大数据显示，前4天，全国重点零售和餐饮企业日均销售额较去年 春节假期前4天增长8.6%。据电子商务平台统计，春节假期"非遗体验"搜索量同比增长近3倍，"非遗 游"成为新时尚；跨城出行订单增长超70%，新能源车型预订量同比增6倍，租车市场迎来热潮…… 线上线下成交火热 年货，寄托着浓浓情谊。 2月23日，正月初七，北京大兴区荟聚购物中心的京东七鲜超市生意火热，果蔬、烘焙、水产等区域挤 满消费者。该店负责人介绍，春节假期，超市客流量持续处于高位。 衡东黄贡椒、永丰辣酱、常德擂茶……在第二届"湘满京城香辣天下"2026北京湘品湘菜年货节上，湖南 优质农产品种类丰富，销售额亮眼。活动同步发放美食消费券，切实惠及消费者。 赶大集是乡亲们贺新春的重要方式。在山东安丘市景芝镇，景芝大集焕新升级。民间艺人和京剧演员带 来舞龙舞狮、经典京剧选段展演等表演，"集市+文化"模式让赶大集有了新体验。 年夜饭，承载着人们对团圆的期盼。春节假期，外卖订年夜饭受到消费者欢迎。开放后厨直播、套餐在 线下单，消费者吃得安心、便利。为更好保障消费者年夜饭和春节假期餐饮预订需求，美团上线VR （虚拟现实）看包间功能 ...

对于想要参与其中的伙伴而言，这绝不只是开一家店那么简单。我们共同投入的，其实是一个关于"如何重塑人与物、人与人相遇方式"的创造性实验。我 们是在打造一个能承载故事、激发灵感的"实体内容"。它需要审美、需要叙事能力、需要社群运营思维，其复杂性和创造性，恰恰是其魅力和价值所在。 当然，这一切的前提是稳健与合规。从店铺选址的安全评估、消防卫生的规范，到员工权益的保障、税务的合规运营，再到商品版权的清晰、客户数据的 保护，这些看似繁琐的细节，正是事业长久发展的地基。一个让人安心、值得信赖的空间，才是所有美好体验的开始。 那么，为什么现在还有人选择踏入这个领域创业？我想，这恰恰体现了一种清醒的勇气和敏锐的洞察。这不是在逆潮流而动，而是在潮流中重新定位价 值。当线上的"货架"无限延伸时，线下的"场景"就变得尤为珍贵。这种创业，本质上是在回应人们内心深处对真实联结的渴望——渴望触摸材质的纹理， 渴望偶遇的惊喜，渴望在购物之外获得某种情感上的共鸣和慰藉。 这样的创业路径，自有其独特的优势。它虽然需要面对物理空间的挑战，但也因此构建了天然的壁垒和深度。一家有灵魂的店铺，能够与周围社区产生深 刻的情感联结，这种联结是任何线上广告 ...

Core Insights - The song "Jiahe Wanggang" has gained widespread popularity, highlighting the emotional connection people have with urban spaces, particularly the Jiahe Wanggang subway station in Guangzhou, which serves as a significant transportation hub [1] - The increasing urbanization in China, projected to have 67.89% of the population living in urban areas by 2025, enhances the demand for emotional resonance and shared memories among city dwellers [1] Group 1 - The emotional needs of individuals are becoming more pronounced as they seek meaningful connections in urban environments, which can manifest through various forms such as songs, landmarks, and cultural experiences [1] - The rise of "emotional consumption" and "happy economy" reflects a shift in consumer demands towards emotional resonance, scene-based consumption, and cultural identity, impacting various sectors including toys, pets, health, and entertainment [2] - Cities are now required to address emotional needs and create spaces that resonate with citizens, as competition among cities increasingly hinges on emotional appeal and spiritual engagement rather than solely on economic metrics [2] Group 2 - Emotional spaces in cities, such as community areas and transformed industrial zones, contribute to a "network of emotions" that enrich urban life, providing warmth, memory, and storytelling [2] - The enhancement of spiritual life and the pursuit of emotional fulfillment are essential goals for human development, necessitating more emotional spaces in cities for relaxation and healing [2]

本文字数：2597，阅读时长大约4分钟 春节临近，抖音上的 " 年味 " 早已拉满：美妆博主开箱测评新年限定礼盒，直播间展示新年妆造教学，普通 用户借 " 开运妆容 " 挑战赛记录自我 …… 这些由用户自发在抖音上创造的鲜活内容，正拼凑出当代年轻人 眼中真实而多样的 " 新年味 " 。 在这背后，美妆年货的消费逻辑正在发生深刻转变：人们不再仅仅为功能买单，更是借助一支口红、一盘眼 影，来完成情绪的表达、乃至一份文化身份的认同。 年货节，正从一个单纯的 " 卖货场 " ，演变为承载情 感、审美与生活方式的 " 情感场 " 。 2026.01. 26 第一财经《消费就是这样・ WECARE 》栏目携手巨量引擎，推出年货节特辑。本期邀请毛戈平品牌电商负 责人易楷洋、巨量引擎直客业务美妆 / 日化 / 数码 / 服饰 / 奢侈品行业总经理吕涛，与《第一财经》 YiMagazine 总编辑赵嘉共同探讨 —— 当情感需求成为新的消费驱动力，品牌该如何在抖音这片沃土上耕 耘出可持续的增长。 美妆"新年味"观察：发现新人群背后的"情感底色" 每一次消费背后，都关联着清晰的情感诉求。抖音平台的内容与消费数据，勾勒出三类典型人群 ...

聊天内容存在泄露风险，有消费者吐槽"付了包月费被拉黑""聊天内容被泄露"，这不仅侵犯了消费者的隐私权，也可能给消费者带来不必要的麻烦和伤害。 此外，收费与服务不对等的问题也频发。价格从每小时16元到150元梯度分布，包月服务定价3000元至1万元不等，但服务质量却参差不齐，虚假宣传、维权 困难的问题时有发生。部分从业者夸大业务能力，承诺"24小时秒回"却频繁失联，让消费者感到失望和无奈。 "秒回师"服务除了上述表面问题外，还存在一些潜在风险。从消费者角度来看，长期依赖"秒回师"服务可能会让年轻人逐渐习惯于将情绪调节"外包"，缺乏 对现实压力进行自我调节与构建真实人际关系的意愿与能力，形成"越社交越孤独"的恶性循环。而且，当遇到患有重度抑郁症或有心理危机的客户时，多数 从业者既无能力识别，也无明确方法路径进行干预，易加剧用户负面情绪，给消费者带来二次伤害。 在快节奏的现代社会，一种名为"秒回师"的新职业如雨后春笋般在社交平台悄然兴起。消费者只需像订外卖一样简单操作，就能将内心的情绪与困扰"下 单"给屏幕另一端的陌生人，进而获得全天候的倾听与即时回应。这一现象引发了广泛关注，有"00后"月薪9000元却愿意花50 ...

Group 1 - The pet economy reflects the growth of emotional consumption demand among the public, providing new employment opportunities for young people [1][2] - A notable example is a 1998-born entrepreneur in Hangzhou who opened a "Xuan Cat Sewing Shop," attracting 70-80 students monthly for pet sewing courses, generating over 50,000 yuan in monthly revenue [1] - The demand for pet clothing is evolving from aesthetics to functionality, with Douyin e-commerce data indicating an 85% year-on-year increase in daily transaction volume for pet apparel in 2025 [1] Group 2 - As of now, there are over 5.388 million pet economy-related enterprises in China, with more than 1.511 million new registrations expected in 2025 [2] - The registration of pet economy-related enterprises has shown a consistent annual growth trend over the past five years, projected to peak in 2025 [2] - The leading regions for pet economy enterprises are Hainan, Guangdong, and Zhejiang, with over 739,000, 679,000, and 521,000 enterprises respectively [2]

Core Insights - The integration of IP (Intellectual Property) with toys has transformed simple product transactions into a deeper emotional and cultural experience for consumers, making toys not just consumer goods but also trendy collectibles [1][2] Group 1: Importance of IP in the Toy Industry - The necessity of IP in the toy industry is emphasized, as it allows brands to connect cultural content with products, enhancing emotional resonance and consumer engagement [2] - Successful brands in the competitive toy market are often backed by strong, well-recognized IPs that serve as the soul of the products and create emotional connections with consumers [2][3] - The rise of domestic cultural IPs reflects a strong emotional connection among Chinese consumers, indicating a shift towards valuing local culture in the toy market [3][4] Group 2: Market Trends and Consumer Behavior - The transition from conventional products to IP collaborations is a common growth path for Chinese toy companies, aiming for higher value products and brand equity [4] - The demand for high-value consumption is driven by emotional resonance, with consumers willing to pay for the cultural and emotional significance of the IPs [5][6] - The emergence of "meaningful consumption" reflects a shift in consumer preferences towards products that fulfill emotional and social needs rather than just entertainment [6][7] Group 3: Emotional Engagement and Content Creation - Successful IPs today are characterized by their ability to resonate with contemporary emotions and provide a platform for user participation in content creation [8][9] - The new generation of consumers seeks products that reflect their identities and emotions, indicating a shift from mere transactions to emotional consumption [9]

Core Viewpoint - The gold market is experiencing a significant bull run, with international gold prices rising over 70% in the past year, marking the largest increase since 1979, and domestic gold jewelry prices also surging [1][2]. Group 1: Upstream Mining Companies - In 2025, gold mining companies are witnessing substantial revenue and net profit growth, with Zijin Mining leading with revenue of 254.2 billion and net profit of 37.864 billion [2]. - Other notable companies include Shandong Gold with revenue of 83.783 billion and net profit of 3.956 billion, and Zhongjin Gold with revenue of 53.976 billion and net profit of 3.679 billion [2]. - The profit growth of mining companies is significantly outpacing revenue growth, indicating a "scissors gap" effect where cost increases are lower than gold price increases [2]. Group 2: Central Bank Purchases - Multiple factors are driving the continued rise in gold prices, including geopolitical risks, global de-dollarization narratives, and central bank purchases [3]. - As of December 2025, China's gold reserves reached 2306.32 tons, with the People's Bank of China increasing its holdings for 14 consecutive months [3]. Group 3: Downstream Jewelry Brands - In contrast to the booming upstream sector, downstream gold jewelry brands are facing challenges, with significant revenue declines reported in 2025 [6]. - For instance, Chow Tai Fook's revenue dropped to 89.66 billion HKD, a decrease of 17.53% year-on-year, while Chow Sang Sang's revenue fell by 15.34% [6]. - The decline in performance is attributed to high gold prices and macroeconomic uncertainties affecting retail consumption [6]. Group 4: Store Closures and Market Dynamics - A wave of store closures is impacting jewelry brands, with Chow Tai Fook closing 606 stores and Chow Sang Sang reducing its franchise stores by 380 [7]. - Despite the overall downturn, some brands like Lao Pu Gold and Chao Hong Ji are experiencing growth, with Lao Pu Gold's revenue increasing by 250.95% [8]. - The success of these brands reflects a structural shift in the industry towards differentiated products and branding strategies [8][9]. Group 5: Future Outlook - The gold bull market is expected to continue, but volatility is anticipated, particularly for jewelry companies that must innovate to meet consumer demands [11]. - Analysts suggest that while gold prices may not rise as sharply in 2026, the long-term outlook remains positive due to ongoing central bank purchases and the need to hedge against declining dollar credit [10][11].