冰丝凉席

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抖音商城升级低价秒杀频道 助力全国产业带打造爆款产品
Cai Fu Zai Xian· 2025-07-01 09:27
近日,抖音商城对低价秒杀频道进行改版升级,货品供给从品牌全覆盖转为聚焦产业带优质民生产品, 与超值购频道形成差异化打法。同时,平台上线"产地直供·超级秒杀周"专项IP,结合时令特点和"天天 五折"等营销策略,投入优势资源扶持产业带商家,打造"全域兴趣电商"货架场的特色产业带爆品孵化 基地。 据抖音电商披露,在6月24日至6月30日的首场"夏日清凉季"产地直销主题活动中,秒杀频道整体日均流 量环比增长131%,带动销售额环比增长31%,订单量环比增长41%。报名并入围"夏日清凉季"的产业带 商品,获得秒杀频道推荐加权、定坑和流量倾斜等资源扶持,日均流量环比增长190%,GMV环比增长 41%,订单量环比增长49%。 来自广东、浙江、江苏等产业带地区的产品广受消费者欢迎。其中,广州产业带商家礼想纪的椰子水饮 料成为爆款,带动店铺的秒杀GMV环比增长超10倍。南通产业带商家卡菲佑的冰丝凉席成为爆款,带 动店铺的秒杀GMV环比增长超3倍。 抖音电商相关负责人表示,改版后的低价秒杀频道,不仅能为消费者持续带来极致性价比的商品,更为 产业带中小商家带来了新的发展契机。产业带商家具有深度链接源头好物的优势,其产品质量优良且 ...
山东巨野:电商为县域经济插上“数字”翅膀
Zhong Guo Jing Ji Wang· 2025-06-06 15:43
Group 1 - The core viewpoint highlights the rapid growth of e-commerce in Jiyue County, with a focus on summer product sales and the successful launch of new production lines and workforce expansion [1] - Jiyue County achieved a network retail sales of 1.04 billion yuan in 2024, marking a year-on-year increase of 7.9%, with 43 Taobao villages and 10 Taobao towns established [1] - Local employment has been significantly boosted, with over 5,000 jobs created through e-commerce initiatives, leading to increased income for residents [1] Group 2 - Jiyue County is actively promoting the integration of live-streaming economy with local industries, achieving a total transaction volume of 5 million yuan during a recent online event, reflecting an 18% year-on-year growth [2] - The county has conducted 26 training sessions for e-commerce skills, cultivating over 1,200 talents to enhance local industry capabilities [2] - Several local enterprises have been recognized as provincial-level live-streaming e-commerce demonstration projects, enhancing the regional brand influence [2] Group 3 - Jiyue County is building a comprehensive e-commerce ecosystem by integrating live-streaming sales with local agricultural and tourism sectors, creating stable job opportunities and promoting high-quality economic development [3]
快手运营:2025年5月快手直播电商营销月报
Sou Hu Cai Jing· 2025-06-06 11:38
今天分享的是:快手运营:2025年5月快手直播电商营销月报 报告共计:31页 《快手运营:2025年5月快手直播电商营销月报》显示,2025年5月快手电商在节日营销与618预售推动下,销售热度环比增长1.49%,推广热度增长 16.02%。节庆场景带动多品类增长,黄金/彩宝/钻石/珍珠销售额居首,榴莲、冰淇淋、粽子等时令商品热销,其中榴莲推广热度增长136.1%,冰淇淋销售热 度增长152.9%,粽子销售热度在端午前一周达峰值。大家电品类中空调、洗衣机GMV增速超30%,海尔、老板等品牌占据主要市场份额。个护清洁领域男 士品类增长显著,男士沐浴露、洗发水销售额环比增速超80%。凉席蚊帐等夏季用品推广热度增长119.7%,冰丝凉席成热销单品。投资贵金属因节日礼赠和 投资需求销售热度激增921.2%,紫金、菜百首饰等品牌表现突出。 营销活动方面,快手618预售期从5月19日启动,平台推出商家扶持政策,开门红首日全域GMV高速增长,泛货架商品卡GMV同比增282%。此外,"珍珠宠 爱季""小龙虾狂欢周"等主题活动带动特色品类销售,淮安小龙虾售出超1000万只。父亲节、儿童节营销带动男装、玩具等品类,预计6月618大 ...