Core Insights - The article highlights the rising popularity of pet brands, with Blue's, Mytodie, and Honestbite leading in consumer interest, showcasing their strong market presence and brand loyalty [1][2]. Brand Popularity Rankings - The top three brands in the pet industry based on comprehensive popularity index are Blue's (1.85), Mytodie (1.81), and Honestbite (1.77) [2]. - Other notable brands include Royal Canin (1.72), The Nourish (1.72), and NetEase Select (1.59) [2]. Industry Trends - The fifth TOPS Pet Expo in Shanghai attracted over 8,000 pet brands, indicating a robust growth in the pet industry, covering food, supplies, medical, and smart technology sectors [3]. - Key trends observed include: - Craft upgrades such as the adoption of low-temperature baking technology - Functional segmentation targeting specific health issues like tear stains and gastrointestinal care - Integration of technology and emotional connections through public welfare and smart devices [3]. Product Innovations - The pet snack market is evolving towards diversified, scene-based, and emotional products, with a notable trend towards "cooling" elements in summer snacks, such as ice cream and jelly [4]. - New product launches include Crazy Dog's duck meat floss with sweet pear and Mytodie’s low-fat duck meat snacks, catering to health-conscious pet owners [4].