Core Insights - The article highlights the rising popularity of pet brands, with Blue's, Mytodie, and Honestbite leading in consumer interest, showcasing their strong market presence and brand loyalty [1][2]. Brand Popularity Rankings - The top three brands in the pet industry based on comprehensive popularity index are Blue's (1.85), Mytodie (1.81), and Honestbite (1.77) [2]. - Other notable brands include Royal Canin (1.72), The Nourish (1.72), and NetEase Select (1.59) [2]. Industry Trends - The fifth TOPS Pet Expo in Shanghai attracted over 8,000 pet brands, indicating a robust growth in the pet industry, covering food, supplies, medical, and smart technology sectors [3]. - Key trends observed include: - Craft upgrades such as the adoption of low-temperature baking technology - Functional segmentation targeting specific health issues like tear stains and gastrointestinal care - Integration of technology and emotional connections through public welfare and smart devices [3]. Product Innovations - The pet snack market is evolving towards diversified, scene-based, and emotional products, with a notable trend towards "cooling" elements in summer snacks, such as ice cream and jelly [4]. - New product launches include Crazy Dog's duck meat floss with sweet pear and Mytodie’s low-fat duck meat snacks, catering to health-conscious pet owners [4].

Core Insights - The "pet economy" is emerging as a new growth area, driven by diverse consumption scenarios and a favorable market outlook [1][2][3] Industry Overview - The domestic urban pet consumption market is projected to reach 300.2 billion yuan by 2024, with young pet owners (those born in the 1990s and 2000s) making up a significant portion of the market [2][8] - The pet food market is the largest segment within the pet industry, expected to reach 158.5 billion yuan in 2024, accounting for 52.8% of the total pet consumption market [4][8] Market Dynamics - The pet consumption market is experiencing explosive growth due to factors such as an aging population and rising disposable income [3][4] - The competition landscape in the pet food sector is rapidly evolving, with domestic brands surpassing foreign brands in online sales by 2024 [7][8] Innovation and Trends - Domestic pet food brands are focusing on innovation and quality, with a significant improvement in product standards over the past five years [6][7] - The shift in consumer demand is moving from basic needs to a focus on quality, with expectations for the pet market to exceed 350 billion yuan by 2025 and potentially reach 1.15 trillion yuan by 2028 [8]