苏宁易购门店平台事业部负责人表示，将双11活动政策前移至国庆档，就是要让消费者从容选择换新时 机。从简单智能控制到主动感知，AI家电融入消费者生活，成为全时陪伴的"智能管家"。其中，能识别 人体位置自动避人吹风的舒适风空调销售增长85%，可根据衣物材质自动匹配洗涤、烘干方案的热泵式 洗干一体机增长127%，主打"烟灶联动、风随火动"的智能烟灶套装增长145%。更聪明的AI家电，成为 消费者的换新首选。 随着消费者健康意识的日益增强，以及对家居美学需求的不断提升，健康类与嵌入式家电正加速"破 圈"，成为市场新宠。国庆首轮销售数据显示，能够高效去除细菌、病毒等有害物质的台式净饮机销售 额同比增长231%；支持分区洗涤、精细护衣的多筒洗衣机，成为洗衣机品类中增长最快的单品；洗地 机与扫地机器人的销售额也分别实现了99%、42%的同比增长。同时，家电与家居一体化趋势凸显，带 动嵌入式洗碗机、百吋壁纸电视及集成灶等品类销售快速攀升，增幅分别达到86%、153%和359%。 新华财经北京10月2日电 记者2日从苏宁易购获悉，苏宁今年将"双11"提前至国庆档，并于9月30日启 动"家电普惠日"。9月30日至10月1日，苏宁 ...

Core Viewpoint - The event marked the launch of the flagship series of high-end board products by the company, emphasizing the transformation of home spaces into artistic environments, aiming to break through industry homogenization and elevate quality and aesthetics in the home furnishing sector [2][7][24]. Product Development - The flagship series was developed by a team of nearly 200 people with an investment of nearly 10 million in R&D, representing a significant product in the board industry [5][7]. - The new products focus on three extremes: extreme flatness, extreme health, and extreme aesthetics, with the highest environmental standard reaching HENF formaldehyde-free level [5][7]. Aesthetic Strategy - The company aims to redefine the concept of a "good board" by integrating artistic elements into product design while ensuring safety and usability [3][10]. - The flagship series features unique designs created in collaboration with INTERPRINT, utilizing imported materials to meet high-end aesthetic demands [5][11]. Brand Strategy - The launch is a key action under the company's brand renewal strategy 2.0, focusing on quality and aesthetic upgrades across both brand and product levels [7][11]. - The company has updated its visual identity and store designs to reflect a natural, minimalist, and high-end aesthetic [11]. Market Positioning - The company aims to achieve a target of 10 billion in revenue, positioning itself as the leading brand in the Chinese board market by focusing on quality products and services [26]. - The company emphasizes the importance of innovation and user-centric services to navigate the current challenges in the home furnishing industry [22][24]. Industry Trends - The home furnishing industry is undergoing significant changes, with a shift towards digitalization, sustainability, and personalized consumer experiences [22]. - The company advocates for a competitive landscape based on quality, aesthetics, and service rather than price, aiming to lead the industry towards a healthier ecosystem [24][26].