Core Viewpoint - Ping An Health Insurance has launched the "Years of Peace" critical illness insurance, which integrates critical illness coverage and health management services to provide comprehensive health protection throughout the customer’s life cycle, addressing diverse customer needs [1]. Group 1: Product Features - The "Years of Peace" product combines critical illness insurance with health management, responding to the increasing demand for diverse health protection [3]. - It covers 10 common critical illnesses, including severe stroke sequelae, severe Alzheimer's disease, and severe Parkinson's disease, effectively meeting customer health protection needs [3]. - The product offers flexible medical coverage options, including outpatient and inpatient services, with a 100% reimbursement rate and no deductible, facilitating a seamless claims process [3]. Group 2: Target Audience - The product is designed to meet the needs of families, including children, young adults, and the elderly, through flexible medical coverage that adapts to different life stages [6]. - For children, the medical coverage includes expenses for vaccinations and vision correction, supporting their critical growth phases [7]. - For the elderly, the product addresses chronic disease management and dignified aging, providing ongoing medical coverage to enhance safety in later life [7]. Group 3: Innovation and Market Response - The launch of "Years of Peace" aligns with national policies promoting the integration of health insurance and health management, responding to market demands amid changing economic conditions [3]. - The product aims to create sustainable value for families by quantifying proactive health management behaviors into family health assets [7]. - Ping An Health Insurance leverages its robust operational capabilities to assist families in value management, enhancing their financial resilience through innovative insurance solutions [4].

Core Insights - The core innovation of the "Ping An Happy Health" brand upgrade is the establishment of a "Family Health Asset" account system [1] - This system consists of three components: health points, health insurance, and health rights, allowing users to gain more health protection through earned points [1] - The model aims to integrate short-term incentives with long-term health improvements, promoting lifestyle changes and supporting the construction of a healthy China [1] Company Strategy - The brand upgrade reflects a strategic shift towards a digital platform that enhances user engagement and health management [1] - By focusing on family health assets, the company is positioning itself to meet evolving consumer needs in health insurance [1] - The initiative aligns with corporate social responsibility goals, emphasizing the company's commitment to public health [1]

Group 1 - The core innovation of the "Ping An Happy Health" brand upgrade is the establishment of a "Family Health Asset" account system, which consists of health points, health protection, and health rights [2] - Users can earn points to obtain more health protection, integrating short-term incentives with long-term health [3] - The model aims to change users' lifestyles and fulfill corporate social responsibility, contributing to the construction of a healthy China [3]