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空调竖着挂 电视推着跑 家电“变形”不走寻常路
Yang Guang Wang· 2025-12-18 09:17
在行业看来,这些形态变化绝非为了标新立异而做的表面文章,而是精准击中了具体的家庭痛点。苏宁易购门店家电管家介绍:同样是大匹数的空 调,"悬角式空调"释放了传统柜机占用的地面空间,为客厅省出了0.5-0.8平米的面积,中高位出风则避免了直吹,让室内温度更均匀;集成式的"双洗站 MAX"则将洗衣、烘干、扫地、拖地等六大功能垂直整合,一体嵌入柜体,不仅高效利用了阳台空间,也将琐碎的家务动线"隐藏"起来。 空调必须挂墙或落地、电视注定属于客厅背景墙、取暖器无非是方盒或圆柱…这些关于家电的"刻板印象",正在逐渐被打破。 走进苏宁易购等主流家电卖场,不少造型别致、"不走寻常路"的家电映入眼帘。比如,空调不再紧贴墙面或立于地面,而是优雅地嵌入墙角;电视装上 轮子,挣脱了背景墙的束缚,被推到厨房学做菜、阳台陪健身;取暖器一改呆板的外观,摇身一变成为既能取暖又能烹煮的"魔法茶几";就连家里的清洁工 作也迎来"整编"——洗衣机、烘干机、洗地机不再各自为政、而是被创新地叠放组合,形成一站式的家庭清洁站。 消费者的真实感受则更能说明这些创新对生活品质的提升。在南京新街口Suning Max店体验过"百变小魔桌"取暖器的李小姐说:"它 ...
双擎智控,澳柯玛2026三大冰箱新品发布
Core Insights - Aucma has launched a new series of refrigerators and freezers at the 2026 Refrigeration Marketing Summit, aiming to address common kitchen issues and enhance consumer quality of life [1][17] - The new products emphasize innovative technology and design, targeting specific consumer pain points such as food odor mixing, limited freezing space, and aesthetic integration with home decor [3][17] Product Highlights - The White Dolphin Dual-System Refrigerator features independent cooling systems for refrigeration and freezing, effectively preventing food odor mixing [4][6] - The freezing refrigerator offers a large 215L capacity, designed to meet the needs of modern families for bulk storage, with a freezing capability of -36°C and a strong freezing capacity of 9.5kg/12h [9][11] - The Dual-Embedded Refrigerator integrates seamlessly with home aesthetics, offering a flat design and customizable color options to enhance kitchen decor [13][15] Consumer Focus - Aucma's new products are developed based on deep insights into consumer needs, promoting a "no compromise" lifestyle in kitchen design and functionality [17] - The company aims to elevate the role of home appliances from mere functional items to essential components that enhance overall quality of life [17]