Core Viewpoint - The article highlights the high costs associated with air conditioning maintenance and repair services, emphasizing the lack of transparency and regulation in the after-sales market, which has become a lucrative but problematic area for consumers and companies alike [4][16][37]. Group 1: Consumer Sentiment and Market Dynamics - Consumers are increasingly frustrated with high maintenance costs, as illustrated by a recent complaint from a prominent figure regarding a quote of approximately 15,000 yuan for seasonal cleaning of central air conditioning units [4][6]. - The air conditioning market is experiencing a price war at the front end, while the after-sales service sector remains largely unregulated, presenting a new battleground for major appliance companies [6][25]. - Many consumers feel that the cost of repairs often exceeds the price of new units, leading to a perception that "repairing is more expensive than buying" [12][15]. Group 2: Pricing and Service Quality - The article details the breakdown of costs for air conditioning maintenance, revealing that filter replacement can account for 70% of the total service fee, with installation fees also contributing significantly [8][11]. - Comparatively, other brands like Midea and Gree offer cleaning services at much lower rates, typically ranging from 100 to 300 yuan, indicating that the high costs associated with brands like Daikin may not be standard across the industry [9][10]. - The rising costs of maintenance are attributed to increased prices for parts and labor, as well as the complexity of repairs for older units, which often require more extensive work [12][15]. Group 3: After-Sales Market Issues - The after-sales market is plagued by issues such as price opacity, unnecessary repairs, and misleading practices by service providers, which have left consumers feeling vulnerable [17][19]. - There are significant discrepancies in pricing between official service providers and third-party platforms, with the latter often charging 3-4 times more for similar services [19][20]. - The article notes that many third-party service providers may misrepresent themselves as official brand representatives, leading to consumer confusion and potential overcharging [20][21]. Group 4: Industry Response and Future Outlook - Major appliance brands are increasingly recognizing the importance of after-sales service as a competitive differentiator, with companies like Gree and Midea expanding their service networks and improving service quality [28][29]. - The article mentions that consumer complaints regarding after-sales service have risen significantly, indicating a growing need for brands to enhance their service offerings [27]. - As the price war in the air conditioning market reaches its limits, companies are shifting focus towards improving service quality and customer experience as a means of differentiation [33][37].