以下文章来源于螺旋实验室 ，作者螺旋君 公众情绪瞭望者 螺旋实验室 . 作者： 铁手 来源： 螺旋实验室 近日，罗永浩又一次犀利开炮，这次的对象是大金空调。 ------------------------------- 罗永浩在社交媒体上吐槽称，其为上海租住处的中央空调做一次换季清洗，7台空调内机更换滤网 和清洗的年费报价竟高达约1.5万元。老罗的困惑很直接： 这是空调行业里的常态吗？ 当然，罗永浩提到的中央空调，它跟普通挂机空调在美观度、出风舒适度上都有较大区别，使用成 本高一些也可以理解。但没想到的是，这条吐槽还引来了不少挂机空调用户的共鸣，称普通空调也 早已沦为"售后刺客"，甚至是"修比买更贵" 。 罗永浩无意中推开了一扇门，门后是一个 长期被忽视却利润丰厚的"空调后市场" 。如今，空调市 场前端在疯狂打价格战，后端却成了缺乏监管的空白地带，这才是家电巨头真正需要决胜负的新战 场。 由此可见，无论美的、格力等国产品牌，还是大金空调本身，它们的清洗费用都远没有达到罗永浩 所列出的超600元/台。 01 空调售后为什么这么贵 在罗永浩吐槽大金空调的这条微博中，他罗列了更换滤网和清洗空调的费用明细。其中，由 ...

来源：36氪 文｜铁手 编辑｜坚果 来源｜螺旋实验室（ID：spiral_lab） 当然，罗永浩提到的中央空调，它跟普通挂机空调在美观度、出风舒适度上都有较大区别，使用成本高一些也可以理解。但没想到的是，这条吐槽还引来 了不少挂机空调用户的共鸣，称普通空调也早已沦为"售后刺客"，甚至是"修比买更贵"。 罗永浩无意中推开了一扇门，门后是一个长期被忽视却利润丰厚的"空调后市场"。如今，空调市场前端在疯狂打价格战，后端却成了缺乏监管的空白地 带，这才是家电巨头真正需要决胜负的新战场。 在消费者看来明码标价"高定价"不可怕，最怕的是花高价却得不到可验证的服务。 空调售后为什么这么贵 在罗永浩吐槽大金空调的这条微博中，他罗列了更换滤网和清洗空调的费用明细。其中，由于大金的滤网设计使用寿命仅有一年，更换滤网是本次服务的 大头，占总费用的70%。 封面来源｜Unsplash 近日，罗永浩又一次犀利开炮，这次的对象是大金空调。 罗永浩在社交媒体上吐槽称，其为上海租住处的中央空调做一次换季清洗，7台空调内机更换滤网和清洗的年费报价竟高达约1.5万元。老罗的困惑很直 接：这是空调行业里的常态吗？ 但即便选择不更换滤网，但官方提供 ...

Core Viewpoint - The article highlights the high costs associated with air conditioning maintenance and repair services, emphasizing the lack of transparency and regulation in the after-sales market, which has become a lucrative but problematic area for consumers and companies alike [4][16][37]. Group 1: Consumer Sentiment and Market Dynamics - Consumers are increasingly frustrated with high maintenance costs, as illustrated by a recent complaint from a prominent figure regarding a quote of approximately 15,000 yuan for seasonal cleaning of central air conditioning units [4][6]. - The air conditioning market is experiencing a price war at the front end, while the after-sales service sector remains largely unregulated, presenting a new battleground for major appliance companies [6][25]. - Many consumers feel that the cost of repairs often exceeds the price of new units, leading to a perception that "repairing is more expensive than buying" [12][15]. Group 2: Pricing and Service Quality - The article details the breakdown of costs for air conditioning maintenance, revealing that filter replacement can account for 70% of the total service fee, with installation fees also contributing significantly [8][11]. - Comparatively, other brands like Midea and Gree offer cleaning services at much lower rates, typically ranging from 100 to 300 yuan, indicating that the high costs associated with brands like Daikin may not be standard across the industry [9][10]. - The rising costs of maintenance are attributed to increased prices for parts and labor, as well as the complexity of repairs for older units, which often require more extensive work [12][15]. Group 3: After-Sales Market Issues - The after-sales market is plagued by issues such as price opacity, unnecessary repairs, and misleading practices by service providers, which have left consumers feeling vulnerable [17][19]. - There are significant discrepancies in pricing between official service providers and third-party platforms, with the latter often charging 3-4 times more for similar services [19][20]. - The article notes that many third-party service providers may misrepresent themselves as official brand representatives, leading to consumer confusion and potential overcharging [20][21]. Group 4: Industry Response and Future Outlook - Major appliance brands are increasingly recognizing the importance of after-sales service as a competitive differentiator, with companies like Gree and Midea expanding their service networks and improving service quality [28][29]. - The article mentions that consumer complaints regarding after-sales service have risen significantly, indicating a growing need for brands to enhance their service offerings [27]. - As the price war in the air conditioning market reaches its limits, companies are shifting focus towards improving service quality and customer experience as a means of differentiation [33][37].