小吃工业化
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海南糟粕醋向柳州螺蛳粉学什么?
Hai Nan Ri Bao· 2025-12-09 01:30
海南糟粕醋向柳州螺蛳粉学什么? 海南日报全媒体记者赴广西柳州,一探螺蛳粉的成功之道 海南日报全媒体记者 李梦瑶 肖开刚 似香似臭,浓烈霸道,很少有哪座城市像广西柳州一样,味道如此令人"上头"。 "特地'打飞的'过来,就为嗦这口地道的螺蛳粉。"11月中旬,一家柳州"网红"螺蛳粉店前,外摆的 二十余张桌子座无虚席,来自深圳的张建一家点完餐,正见缝插针地拼桌。 "单靠企业自己,不可能发展得如此之快。"回顾创业史,广西螺霸王食品科技有限公司董事长姚汉 霖不断强调,"产业做大做强,离不开政府不遗余力的托举。" 2010年,柳州市政府启动"柳州螺蛳粉进京"行动,给予政策和资金支持,开始鼓励螺蛳粉经营 者"走出去"开店。"当时螺蛳粉的名气尚未打开,再加上原材料运输不便等原因,这批门店不久就关了 门。"柳州市螺蛳粉产业发展中心主任卢世昌坦言,这一次铩羽而归,让他们顿时意识到酒香也怕巷子 深。 "出圈"的一个重要机遇,是在2012年5月:凭借在《舌尖上的中国》第一集中短短几秒钟的镜头, 柳州螺蛳粉一夜走红。 无数食客"为一碗粉奔赴一座城"的同时,过去4年,每年都有超1亿件预包装螺蛳粉快递发往全国各 地。柳州螺蛳粉成为全产业链年 ...
新潮观鱼:不再“脑袋大脖子粗”,这些青年厨师将如何颠覆“餐饮江湖”?
Guan Cha Zhe Wang· 2025-08-08 02:55
Group 1 - The article discusses the journey of young chefs entering the culinary industry, highlighting their innovative approaches and the challenges they face in a competitive market [3][4][5] - Huang Benhao, known as the "King of Rice Noodles," is transforming his family's 80-year-old restaurant by implementing standardization and industrialization techniques learned from working at KFC [6][9] - The "Liu Longzi" rice noodle brand has expanded to approximately 50 locations nationwide, with a focus on franchise opportunities to adapt to the growing competition in the snack food sector [9][12] Group 2 - The article features Zheng Zixin, a chemistry graduate who transitioned to the culinary field, emphasizing the unique skills women bring to the traditionally male-dominated kitchen environment [14][21] - Zheng Zixin faced significant challenges in opening her restaurant in Hong Kong, particularly during the pandemic, but has successfully maintained her business for seven years [17][19] - The narrative also includes the perspective of "Ran Shao," a young chef who embodies a competitive spirit and aims to prove that the new generation of chefs can excel in the culinary world [25][31] Group 3 - The article highlights the importance of social media in attracting customers, with Huang Benhao noting that 30-40% of operational costs are now allocated to marketing on platforms like Douyin and Xiaohongshu [12][9] - The shift towards using dry rice noodles instead of fresh ones is being explored to increase the market reach of Hunan rice noodles, aiming for broader distribution in supermarkets [12][9] - The competitive landscape of the snack food industry is characterized by a high degree of standardization and the need for unique branding to stand out among numerous similar offerings [6][9]