Core Viewpoint - The self-service hot pot market is experiencing significant growth, driven by major players like Haidilao and Yang Guofu entering the space, with a focus on quality and brand reputation rather than price competition [4][9][10]. Group 1: Market Dynamics - The self-service hot pot segment has approximately 51,000 stores nationwide, with many being operated by individual entrepreneurs due to low entry barriers [10][11]. - The average price for self-service hot pot has increased to around 59.9 yuan, compared to the previous range of 20-30 yuan, indicating a shift towards higher quality offerings [9][10]. - The hot pot market is projected to reach a scale of 617.5 billion yuan by 2024, with a year-on-year growth rate of 5.6%, outpacing the overall restaurant industry [10][11]. Group 2: Consumer Preferences - Consumers are increasingly drawn to self-service hot pots for their affordability and the freedom to choose their ingredients, contrasting with traditional hot pot dining experiences [10][12]. - The trend of "one-person meals" has gained traction, particularly during the pandemic, leading to explosive growth in the self-service hot pot sector [15][19]. - The demand for low-priced options is evident, with many new entrants offering promotions as low as 9.9 yuan or 19.9 yuan [10][15]. Group 3: Competitive Landscape - Major brands are strategically positioning themselves in the 50-60 yuan price range, avoiding the pitfalls of a price war while still appealing to cost-conscious consumers [13][22]. - The market is witnessing a consolidation phase, with weaker players being pushed out as competition intensifies [24][32]. - Successful brands are finding a balance between quality and price, with many focusing on unique offerings to differentiate themselves from competitors [22][30]. Group 4: Operational Challenges - Maintaining food quality and freshness is a significant challenge for self-service hot pot operators, with many relying on high customer turnover to ensure ingredient quality [25][26]. - The rise of food delivery services poses a threat to the self-service hot pot market, as consumers increasingly opt for convenience over dining out [32]. - The operational model of self-service hot pot differs from traditional dining, requiring a focus on cost control and efficient supply chain management to remain profitable [24][25].