Core Insights - Xiaomi is significantly enhancing its automotive design team by recruiting top talent from luxury car brands, including Lamborghini's chief exterior designer Fabian Schmölz, who has a strong background in high-performance vehicles [1][4][12] - The company has reportedly hired at least nine designers from prestigious European brands such as BMW, Ferrari, Porsche, and Lamborghini, indicating a strategic move to bolster its automotive design capabilities [3][12] - Xiaomi's European R&D center is located in Munich, close to BMW's headquarters, and aims to develop vehicles tailored for the European market, with plans to launch sales by 2027 [19][24] Talent Acquisition - Fabian Schmölz, previously at Lamborghini, has joined Xiaomi as the head of exterior design, focusing on the European market [5][11] - Xiaomi's design team now includes several former BMW employees, such as Rudolf Dittric, who was a chassis technology director at BMW for 23 years [14][17] - The recruitment strategy has led to a diverse team with expertise in performance, design, and engineering, enhancing Xiaomi's competitive edge in the automotive sector [17][19] Market Expansion - Xiaomi plans to enter the European automotive market by 2027, with the first vehicle already registered in Munich [19][21] - The company has showcased its SU7 model at various European events, indicating a proactive approach to market presence [21][24] - The introduction of a longer version of the SU7, aimed at the executive sedan segment, suggests Xiaomi's ambition to compete with established luxury brands like Mercedes and Audi [25][27]