Summary of Yihai International Conference Call Company Overview - **Company**: Yihai International - **Date**: September 12, 2025 Key Points Industry and Market Dynamics - **Butter Products**: Achieved approximately 20% growth due to low-priced product strategy and expansion into lower-tier markets [2][3] - **Instant Food Products**: High-priced products like small hot pots showed weak performance due to price sensitivity, while low-priced instant foods in the 7-8 RMB range, such as the "Home Cooking" series, gained popularity [2][3] - **Seasoning Market**: Characterized by regional flavor preferences, with few national bestsellers; the company adapts products to local tastes through small B-end partnerships [2][8] Growth Drivers - **Geographic Expansion**: Growth driven by expansion into new regions and customized collaborations with KA channels, leading to double-digit growth in products like fish seasoning and 24 dishes [3][4] - **Small B Customer Strategy**: Focus on direct engagement with small B customers to enhance growth potential, with a dedicated team to address regional taste variations [5][6] - **Product Development**: Sales-driven product development allows for timely market feedback, improving new product success rates [10] Financial Performance - **Revenue Contribution**: In the first half of 2025, revenue from food companies was 155 million RMB, primarily from large B customers, while small B customers contributed around 10 million RMB [5] - **Profit Margins**: Small B customers have higher profit margins (up to 30%) compared to large B customers, which could enhance overall profitability as the small B segment grows [5] Future Outlook - **Overseas Market Expansion**: The Thai factory is set to produce localized products, with a focus on enhancing brand recognition and product diversity in Southeast Asia [16][20] - **Cost Management**: Efforts to reform third-party C-end channels to improve profitability and reduce costs [4][19] - **Sales Strategy**: Direct sales to KA channels and reduced reliance on distributors to enhance margins and product alignment with market needs [14][12] Challenges and Considerations - **Price Stability**: Seasoning prices have remained stable, with a focus on maintaining high price segments while introducing low-priced products selectively [11] - **Market Acceptance**: Local acceptance of foreign brands in overseas markets remains a challenge, impacting production capacity utilization [17] - **Investment in Overseas Operations**: Higher costs associated with overseas operations due to staffing and regulatory requirements, with plans to increase marketing efforts as business scales [19] Performance Projections - **Second Half Expectations**: Anticipated double-digit growth in third-party business, with potential improvements in associated revenue due to lower base effects from the first half [21]