Core Viewpoint - The real estate market in Xi'an is entering a phase of product strength refinement, with companies innovating across various dimensions to reconstruct residential value [1][45]. Group 1: Product Innovation - The mainstream residential product in Xi'an has shifted to the fourth generation, which continues to innovate with features like dual-height spaces that break traditional spatial boundaries, allowing high-rise buildings to offer a vertical space experience similar to duplexes [2][3]. - The introduction of the Qin Feng Ya Song project showcases a 137㎡ unit with an actual area of approximately 208㎡, featuring a unique "indoor and outdoor double 6-meter height" design, enhancing living possibilities [5][6]. Group 2: Delivery Strategies - The market is witnessing a shift where high-end projects are moving towards finished deliveries, while entry-level and first-time upgrade products still predominantly use bare-shell delivery strategies to maintain affordability [15][16]. - Projects like Huafa Jinchenfu and Jinmao Puyi Dongfang are opting for finished deliveries to enhance premium pricing and provide convenience for buyers who prioritize time [16]. Group 3: Public Space Development - Public space creation is becoming a critical differentiator for real estate companies in Xi'an, with various projects employing innovative methods to enhance buyer experiences [19]. - The project China Railway Construction West Coast Tianzhu has created an ocean-themed living community, featuring a marine aesthetic art museum that immerses visitors in a deep-sea atmosphere [19][20]. Group 4: Sample Room Experience - Sample rooms are evolving from traditional functional displays to immersive lifestyle representations, showcasing the ideal living scenarios for target demographics [34][45]. - The design of sample rooms, such as the one in Longxiang Aocheng Yundie, integrates multifunctional areas that transition smoothly between spaces, enhancing the overall living experience [35][37].