Core Viewpoint - The recent introduction of low-quality products, such as the low-sugar Haoliyou cake, at Sam's Club has led to significant dissatisfaction among its members, who expect high-quality, unique offerings in exchange for their membership fees [1][3][4]. Group 1: Member Expectations and Reactions - Sam's Club members feel betrayed by the introduction of common products like Haoliyou, which they can easily find in regular supermarkets, undermining the perceived value of their membership [1][3]. - Many members have expressed their frustration online, with some even writing to the headquarters to complain about the declining quality of product selections [1][3]. - The expectation among members is for "scarcity privileges," meaning they desire products that are not available in regular stores, which is not being met with the current offerings [3][4]. Group 2: Strategic Shifts and Market Positioning - The decision to introduce more mainstream products is seen as a shift in Sam's Club's strategy, possibly influenced by changes in management and a focus on cost-cutting to increase profitability [4][5][8]. - Analysts suggest that this shift may be an attempt to capture the lower-tier market, where consumers prefer more affordable and familiar products, such as snacks and sweets [4][5]. - The management changes, including the appointment of new executives, indicate a potential shift in the company's operational focus and strategy [7][8]. Group 3: Future Challenges and Considerations - Sam's Club faces critical questions regarding its market strategy: whether to focus on expanding its core middle-class customer base or to cater to the lower-tier market [8][10]. - There is a pressing need for Sam's Club to restore its "Sam's Standard" of quality to regain member trust and loyalty [8][10]. - Suggestions have been made for Sam's Club to explore additional services, such as healthcare and travel, to enhance member value beyond just product offerings [9][10].