Core Viewpoint - The article discusses the rising popularity of Labubu in the Western market, highlighting its transformation into a sought-after collectible and the various creative modifications that fans are making to personalize their Labubu figures [4][105]. Group 1: Market Trends - Labubu has become a "hard currency" in the Western market, with prices on secondary markets like StockX soaring to $399 [5][4]. - The POP MART App has topped the shopping charts in the US App Store, indicating strong consumer interest [5]. - The strategy of using familiar IPs to attract consumers has led to a nearly 500% year-on-year increase in overseas revenue for POP MART in Q1 2025 [105]. Group 2: Consumer Behavior - Consumers are increasingly personalizing Labubu figures, with modifications ranging from cosmetic changes to elaborate DIY projects [12][89]. - The trend of "DIY" modifications has led to a new wave of creativity among fans, with some even creating knockoff versions called Lafufu that are gaining popularity [78][89]. - The cultural phenomenon surrounding Labubu reflects a blend of Western aesthetics and local creativity, as seen in the various ways consumers are styling their figures [107]. Group 3: Cultural Impact - The article notes that Labubu has become a canvas for self-expression, with fans engaging in activities like giving their figures cosmetic enhancements and even performing DIY surgeries [17][66]. - The influence of celebrity culture is evident, as fans attempt to replicate the aesthetics of figures like the Kardashians on their Labubu [8][16]. - The article highlights the juxtaposition of cuteness and creepiness in Labubu's design, which resonates with a wide audience [72].