Core Viewpoint - The emergence of the "Qijing" brand, a collaboration between GAC Group and Huawei, signifies a strategic shift in the Chinese smart automotive market, emphasizing youthfulness and technology as key differentiators in a competitive landscape [2][4][5]. Group 1: Brand Development - The "Qijing" brand was born from a strategic meeting between GAC Group's chairman and Huawei's founder, where the need for a younger and more tech-oriented brand was emphasized [2]. - The brand aims to leverage Huawei's technological expertise and GAC's manufacturing capabilities to create a new category of high-end smart electric vehicles [4][30]. - The first model of "Qijing" is expected to launch in mid-2026, with significant anticipation surrounding its design and technological integration [20][21]. Group 2: Market Insights - The target demographic for "Qijing" includes young consumers, with 41.5% of internet users aged 20 to 29 already utilizing generative AI products, indicating a strong inclination towards technology [9]. - By 2025, the penetration rate of new energy vehicles in China is projected to exceed 52%, highlighting a significant shift towards smart and electric vehicles among younger consumers [10]. - The increasing popularity of smart vehicles among younger generations is evident, with 48.2% of new users of smart car apps being born in the 1990s and 2000s [10]. Group 3: Strategic Collaboration - The partnership between GAC and Huawei is characterized by a deep integration of their operations, moving beyond traditional client-supplier relationships to a collaborative model that enhances product development and marketing [12][13]. - Huawei's extensive experience in smart technology, combined with GAC's 28 years of automotive manufacturing expertise, positions "Qijing" to potentially disrupt the high-end electric vehicle market [17][30]. - The collaboration includes the implementation of Huawei's integrated product development and marketing services, ensuring that user needs are central to the product development process [13][14]. Group 4: Leadership and Management - Liu Jiaming has been appointed as the CEO of "Qijing," bringing over 25 years of automotive industry experience to lead the brand's strategic direction and market expansion [22][25]. - The leadership team is focused on creating a product that embodies technology, fashion, and sports elements, aiming for a strong market impact upon launch [21][29]. Group 5: Future Outlook - The upcoming launch of "Qijing" is anticipated to set a new standard for traditional manufacturing companies transitioning to smart technology, with expectations for it to become a model for future collaborations in the automotive industry [29][31]. - The competitive landscape for smart vehicles is expected to intensify by the time "Qijing" enters the market, but the combination of Huawei's technology and GAC's manufacturing experience may provide a unique advantage [30][31].