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第七届川货电商节暨“川字号”优品100启动活动举行 打通线上线下促销链路 推动川品出川出海
Si Chuan Ri Bao· 2026-01-21 00:36
Group 1 - The event aims to promote "Chuan-Style" quality products, facilitating the integration of online and offline sales channels to meet consumer demand and enhance the export of "Sichuan-made" products [1][2] - The seventh Sichuan E-commerce Festival and the launch of "Chuan-Style" quality products 100 took place in Chengdu, featuring 1,200 products from 249 enterprises across 21 cities, with a focus on 117 key categories including Sichuan liquor, tea, and fruits [1] - Following the launch, Sichuan will conduct a 20-day regular showcase of "Chuan-Style" quality products, opening selection to national influencers and buyers, and hosting two specialized resource matching events at the end of January and February [1][2] Group 2 - The provincial commerce department will continue to encourage platform enterprises to leverage their technology, traffic, and big data advantages to optimize product selection, expand market channels, and enhance event effectiveness [2] - The initiative is designed to contribute to the promotion of "Sichuan-made" products both domestically and internationally, emphasizing the importance of precise resource matching [2]