年）》，聚焦提升优质生产供给能力，打造融合消费场景推动川酒"出海"等7个方面，提出了21条重点 任务，明确将加快推动川酒从"规模扩大"转向"质效提升"。 近日，四川省经济和信息化厅等9部门印发了《推动川酒产业高质量发展行动方案（2025—2027 该方案的出台是川酒应对行业调整期的战略纲领，精准锚定"质效提升"核心，对企业发展与产业升级意 义深远。同时，为"六朵金花"等龙头企业提供了发展坐标系；而对中小企业而言，政策加速"去产能"筛 选，倒逼其向细分领域转型。这一方案不仅巩固了川酒的产区优势，更以集群化升级为中国白酒高质量 发展提供了产区范本。 ...

Core Insights - Chengdu's first city duty-free store officially opened on September 25, featuring a dual model of "duty-free + taxable" products, integrating international brands with local specialties [1][16] Store Overview - The duty-free store is located in the Renheng Plaza, covering over 3,000 square meters, and includes more than 70 international brands and over 50 quality domestic brands [5][16] - Notable international brands include Estée Lauder, La Mer, and Hennessy, while local offerings feature Sichuan liquor, cultural products from Sanxingdui, and panda-themed merchandise [5][7] Customer Experience - The opening day saw a lively atmosphere with many tourists engaging in shopping, taking photos, and exploring various product categories [3][9] - The store offers a wide range of products, catering to the needs of travelers, making it convenient for them to shop without rushing at the airport [9][11] Business Model - The store operates under a "duty-free + taxable" model, where duty-free items are available for travelers departing within 60 days, while taxable items are accessible to all visitors with a tax refund policy for eligible foreign travelers [12][16] - The store aims to enhance the shopping experience with multilingual staff and various payment options, including international credit cards and multiple currencies [14][16] Strategic Importance - Chengdu is viewed as a key consumption hub in Western China, with significant international traffic and growth potential, making it an ideal location for the duty-free store [16] - The establishment of this store is part of a broader strategy to upgrade regional consumption and explore new retail models combining duty-free and domestic products [16]

Core Viewpoint - The launch of the "Shu Li An Yi" consumption voucher program aims to promote Sichuan's local products, specifically Sichuan liquor and tea, through a collaboration between Yunshanfu APP and Vipshop, enhancing consumer access to these products while providing significant discounts [1][3]. Group 1: Consumption Voucher Details - The consumption vouchers will be available for online registration starting September 25, with a lottery system for selection [3][5]. - The vouchers offer discounts based on purchase amounts: 30 yuan off for purchases over 300 yuan, 100 yuan off for over 800 yuan, and 180 yuan off for over 1200 yuan [6][7]. - The vouchers can be used on various Sichuan liquor and tea brands available on Vipshop, including well-known names like Wuliangye and Langjiu [3][4]. Group 2: Collaboration and Sales Performance - Vipshop collaborates closely with major Sichuan brands to enhance product visibility and streamline supply chains, contributing to the "Sichuan goods going out" initiative [3][4]. - Since its partnership with Vipshop began in 2017, Wuliangye has seen significant sales growth, with sales figures reaching new highs this year [3]. - Langjiu has also benefited from the partnership, with over 70% of its purchasing users on Vipshop being super VIP members, indicating strong customer loyalty [4]. Group 3: Event Timeline and Participation - The event will run from September 25 to October 3, with specific timelines for registration, lottery results, and voucher usage [5][10]. - Participants must authorize their personal information for verification during the registration process [7][10]. - The vouchers will be credited to users' accounts by September 29 and will be valid for five days [8][10].

Core Points - The "Buy in China: Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to enhance inbound and external consumption services in Sichuan [1] - The event is part of a national initiative to boost the attractiveness and reputation of China's consumer market, aligning with high-level opening-up strategies [1][2] Group 1: International Consumption Environment - Sichuan aims to create an international consumption destination by optimizing the consumption environment, including implementing measures to enhance payment convenience for foreign visitors [2] - The province has accelerated the implementation of tax refund policies for departing tourists, with a 190% increase in tax refund sales [2] - The number of stores offering immediate tax refunds ranks among the top three in the country, with plans for full coverage across 21 cities and states in Sichuan [2] Group 2: Event Highlights - The festival will emphasize three main elements: international, quality, and green, with a focus on enhancing the experience for inbound and external consumers [2] - Over 100 premiere events will be held during the festival, showcasing international and local products across 84 iconic shopping districts and 226 characteristic pedestrian streets [2] Group 3: Culinary and Tourism Promotion - The festival will promote Sichuan cuisine as a key attraction, with events like the Chengdu International Food Carnival and the World Sichuan Cuisine Conference [3] - A total of 20 specialty food streets and 500 must-try eateries will be launched, along with a food map and experience guide for visitors [3] - The integration of cultural tourism with the "Sichuan Leisure" brand aims to enhance the appeal of Sichuan's panda and culinary offerings to a global audience [4] Group 4: Engagement through Events - The festival will leverage events, performances, and exhibitions to create immersive consumption experiences, particularly in conjunction with popular local sports events [4] - The initiative aims to stimulate commercial activities and consumer engagement through innovative marketing strategies and promotional packages [4]

Core Insights - The event "Come to Chengdu and Chongqing to Celebrate the Double Festival" was held on September 19, 2025, in Chengdu, promoting consumption activities during the National Day and Mid-Autumn Festival [1] - The event featured a live broadcast showcasing diverse consumption scenarios, including new dining experiences and cultural immersion [3] Group 1: Event Highlights - The live broadcast included performances by historical figures Li Bai and Du Fu, creating a cultural resonance through poetry and traditional Mid-Autumn customs [3] - A collaborative segment featured five cities: Chengdu, Chongqing, Deyang, Meishan, and Ziyang, promoting consumption incentives and sharing resources [3][4] - Chengdu will host key activities such as the "Must-Buy Gifts + Chongqing Gift Market," "Panda Food Feast," and "Munich Beer Festival" during the holiday period [4] Group 2: Cultural and Culinary Promotion - The event highlighted Sichuan liquor from four core production areas, emphasizing unique qualities and cultural heritage [5] - The live broadcast showcased new cultural dining experiences, including "Shu Ban" and "Zou Chuan Hotpot," integrating local culture with culinary offerings [7] - The event attracted over 100,000 viewers during a six-hour live stream, utilizing an online-to-offline model to enhance consumer engagement [7]

Group 1 - The Sichuan province is launching a service consumption season with over 1.6 million quality life service providers participating, aiming to create more than 100 activities across 21 cities and counties [5][6] - The service consumption season includes five thematic activities: "Trendy Summer," "Delicious Summer," "Comfortable Summer," "Travel Summer," and "Shopping Summer," totaling 115 unique events [6][7] - The "Trendy Summer" activity will integrate event economy with cultural tourism, featuring major events like the third esports competition in Luzhou [6][7] Group 2 - The "Delicious Summer" activity will showcase local culinary delights through events such as the Beer and Lobster Festival and the Daliangshan Barbecue Food Festival, promoting Sichuan's authentic flavors [6][7] - The "Comfortable Summer" activity will offer discounts on accommodations and host high-quality cultural leisure projects like music festivals and night tours [7] - The "Travel Summer" activity will focus on family-friendly and educational summer experiences, including various cultural festivals [7] Group 3 - The "Shopping Summer" activity will highlight Sichuan's specialty products, featuring a dedicated exhibition for local crafts and delicacies at the World Games Village [7][11] - During the World Games, ticket holders can enjoy discounts on dining, accommodation, and shopping, with over 140 restaurants and various hotels participating in the promotion [10] - A "Ticket Root Discount Map" will be available for visitors to easily access discount information, enhancing the overall consumer experience [10]

Core Viewpoint - The Sichuan Provincial Committee aims to enhance the cultural tourism industry by establishing world-class landmarks, promoting international brand influence, and integrating cultural and tourism development to make it a strategic pillar industry by 2027 and 2030 [1][2][7]. Group 1: Goals and Measures - Sichuan plans to cultivate world-class cultural tourism landmarks such as the Ruoergai Wetland and Daocheng Yading, and support Chengdu and Leshan in becoming world culinary capitals [1][2]. - The province aims for the cultural and related industries' added value to reach 3.8 trillion yuan and total tourism expenditure to hit approximately 2 trillion yuan by 2027 [1][2]. - By 2030, the integration of culture and tourism is expected to be more robust, enhancing the influence of Bashu culture and the competitiveness of the cultural tourism industry [1][2]. Group 2: Economic Contribution - The cultural tourism industry contributes nearly 12% to the local GDP, showcasing its significance in the modern industrial system [2]. - The industry is characterized by a large scale but weak profitability, indicating a need for structural improvements [2]. Group 3: Brand Development - The initiative emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, which aims to enhance the province's competitiveness and attractiveness [3][4]. - The brand reflects Sichuan's rich cultural heritage and aims to create a strong public image [3]. Group 4: Strategic Focus Areas - Sichuan will focus on building world-class cultural tourism landmarks and enhancing the recognition of existing attractions like Jiuzhaigou and the Giant Panda [4]. - The province will also invest in cultural and artistic projects, support the development of international tourism cities, and promote local culinary specialties [5]. Group 5: Financial and Policy Support - Sichuan plans to establish a 5 billion yuan investment fund to attract more social capital into the cultural tourism sector [6]. - The province will implement various financial policies, including tax incentives and special bonds, to support cultural tourism projects [6]. Group 6: Future Plans - The Sichuan government will issue detailed policy measures to further promote the integration of culture and tourism, including high-value support policies [7].