打造多元消费场景，推动贵州白酒进入大型连锁商超，加快进入交通枢纽，提高白酒产品在高速服务 区、加油站便利店覆盖率；支持白酒产品进入通信运营商的积分商城。 年末白酒消费旺季临近，白酒大省贵州计划推出一揽子促进白酒销售的措施。 12月9日，贵州省商务厅发布"关于公开征求《贵州省促进白酒销售若干措施（征求意见稿）》（以下简 称"征求意见稿"）意见的公告"，向社会公开征求意见，截止时间为2026年1月9日。"征求意见稿"提出 10大措施，其中包括： 开展线上促销活动，加大白酒线上销售力度。通过发放消费券等优惠方式，扩大贵州白酒在全国市场的 销售规模。 据贵州省商务厅《关于进一步推动"卖酒"向"卖生活方式"转变的指导意见（征求意见稿）》，该省提 出"卖酒"向"卖生活方式"转变的核心，是从"卖酒"向"卖服务"的转变，酒类企业及相关从业者立足当前 行业发展形势和消费需求变化，通过精准产品定位、升级营销模式等方式，将传统酒类产品销售升级为 提供情感共鸣、文化鉴赏和生活体验的综合性服务，推动贵州白酒与生活场景全面深度融合，让消费者 在日常生活中能见得到、买得到、喝得到贵州优质白酒产品。 11月初的"征求意见稿"在多个方面鼓励白 ...

Core Viewpoint - Jinli, a historic street in Chengdu, is a significant cultural and commercial hub, attracting tourists with its rich heritage and local delicacies, embodying the essence of Sichuan culture and lifestyle [2][4][8]. Group 1: Historical Significance - Jinli dates back to the Qin and Han dynasties, originally known for its production of Shu brocade, which contributed to its name [5]. - The street is closely associated with Zhuge Liang, who established officials to manage the brocade industry, leading to the name "Jin Guan Cheng" for the area [5]. Group 2: Cultural Experience - The street features traditional Sichuan architecture and offers a variety of local cultural experiences, including folk performances and traditional crafts such as sugar painting and clay figurines [7][8]. - Visitors can enjoy authentic Sichuan cuisine, with local specialties like Zhang Fei beef and pig intestine noodles, emphasizing the focus on taste and local ingredients [8]. Group 3: Tourism Appeal - Jinli is recognized as a must-visit destination for tourists in Chengdu, often described as a vibrant and lively place where visitors can immerse themselves in local customs and flavors [2][9]. - The best time to visit is in the evening when the street is illuminated by lanterns, creating a festive atmosphere that attracts large crowds [9][12].

Core Insights - Chengdu's first city-based duty-free store has opened in Jinjiang District, featuring over 70 international brands and more than 50 high-quality domestic brands [1][4] - The store adopts a "duty-free + taxable" dual-track model, integrating international top brands with local cultural elements such as Sichuan liquor and Sanxingdui cultural products [1][4] Group 1: Store Features - The "duty-free product area" includes categories like cosmetics, beverages, fashion items, watches, jewelry, and travel electronics, available to travelers departing within 60 days [4] - The "taxable product area" is open to all citizens and tourists, with taxable goods eligible for a departure tax refund for foreign travelers and residents from Hong Kong, Macau, and Taiwan who have lived in China for no more than 183 days [4] Group 2: Market Context - Jinjiang District is located in the central urban area of Chengdu, known for its mature commercial atmosphere and significant consumer potential, serving as a vital link for domestic and international consumption [5] - The establishment of the duty-free store enhances the Spring Street business district, adding new consumer highlights and enriching the international commercial landscape of Chengdu [5][7]

Core Insights - The article discusses the challenges faced by Sichuan liquor in the Australian market, highlighting cultural, policy, economic, and operational barriers that hinder its growth and acceptance [2][16]. Group 1: Major Challenges - Cultural differences and consumption habits pose significant obstacles, as Australian consumers primarily favor low-alcohol beverages like wine and beer, leading to a low acceptance of high-alcohol Sichuan liquor [2][4]. - High import tariffs significantly impact pricing competitiveness, with the comprehensive tax rate for Chinese liquor in Australia estimated at around 55% in 2024, compared to lower rates for local wines [4][6]. - Strict regulatory requirements for food imports, including complex safety certifications, create additional compliance costs and risks for Sichuan liquor [6][9]. - High logistics and warehousing costs in Australia, due to its vast geography, further strain the operational capabilities of Sichuan liquor companies [7][9]. - The dominance of local wine brands and international spirits creates a highly competitive environment, making it difficult for Sichuan liquor to establish a foothold [11][13]. Group 2: Strategic Recommendations - Cultural education and experiential marketing are essential to enhance Australian consumers' understanding and acceptance of Sichuan liquor [16]. - Advocacy for favorable trade policies and tariff reductions through bilateral negotiations is crucial for improving market conditions [17]. - Development of localized products that cater to Australian tastes, along with establishing a local supply chain, is necessary for market adaptation [18]. - Upgrading brand positioning and leveraging social media for broader outreach can help enhance brand recognition [19]. - Cost control measures, including partnerships with local businesses to share operational expenses, are vital for maintaining profitability [20].

Core Viewpoint - The Sichuan Provincial Economic and Information Technology Department, along with nine other departments, has issued the "Action Plan for Promoting High-Quality Development of Sichuan Liquor Industry (2025-2027)", focusing on enhancing quality production capacity and creating integrated consumption scenarios to promote Sichuan liquor's international presence [1] Group 1: Key Aspects of the Action Plan - The plan emphasizes a shift from "scale expansion" to "quality and efficiency improvement" in the Sichuan liquor industry [1] - It outlines 21 key tasks aimed at addressing the industry's adjustment period and provides a strategic framework for the development of leading enterprises like "Six Golden Flowers" [1] - The policy is expected to accelerate the "capacity reduction" process for small and medium-sized enterprises, pushing them towards transformation in niche markets [1] Group 2: Implications for the Industry - The action plan consolidates the competitive advantages of the Sichuan liquor production area and serves as a model for high-quality development in Chinese liquor through cluster upgrades [1]

Core Insights - Chengdu's first city duty-free store officially opened on September 25, featuring a dual model of "duty-free + taxable" products, integrating international brands with local specialties [1][16] Store Overview - The duty-free store is located in the Renheng Plaza, covering over 3,000 square meters, and includes more than 70 international brands and over 50 quality domestic brands [5][16] - Notable international brands include Estée Lauder, La Mer, and Hennessy, while local offerings feature Sichuan liquor, cultural products from Sanxingdui, and panda-themed merchandise [5][7] Customer Experience - The opening day saw a lively atmosphere with many tourists engaging in shopping, taking photos, and exploring various product categories [3][9] - The store offers a wide range of products, catering to the needs of travelers, making it convenient for them to shop without rushing at the airport [9][11] Business Model - The store operates under a "duty-free + taxable" model, where duty-free items are available for travelers departing within 60 days, while taxable items are accessible to all visitors with a tax refund policy for eligible foreign travelers [12][16] - The store aims to enhance the shopping experience with multilingual staff and various payment options, including international credit cards and multiple currencies [14][16] Strategic Importance - Chengdu is viewed as a key consumption hub in Western China, with significant international traffic and growth potential, making it an ideal location for the duty-free store [16] - The establishment of this store is part of a broader strategy to upgrade regional consumption and explore new retail models combining duty-free and domestic products [16]

Core Viewpoint - The launch of the "Shu Li An Yi" consumption voucher program aims to promote Sichuan's local products, specifically Sichuan liquor and tea, through a collaboration between Yunshanfu APP and Vipshop, enhancing consumer access to these products while providing significant discounts [1][3]. Group 1: Consumption Voucher Details - The consumption vouchers will be available for online registration starting September 25, with a lottery system for selection [3][5]. - The vouchers offer discounts based on purchase amounts: 30 yuan off for purchases over 300 yuan, 100 yuan off for over 800 yuan, and 180 yuan off for over 1200 yuan [6][7]. - The vouchers can be used on various Sichuan liquor and tea brands available on Vipshop, including well-known names like Wuliangye and Langjiu [3][4]. Group 2: Collaboration and Sales Performance - Vipshop collaborates closely with major Sichuan brands to enhance product visibility and streamline supply chains, contributing to the "Sichuan goods going out" initiative [3][4]. - Since its partnership with Vipshop began in 2017, Wuliangye has seen significant sales growth, with sales figures reaching new highs this year [3]. - Langjiu has also benefited from the partnership, with over 70% of its purchasing users on Vipshop being super VIP members, indicating strong customer loyalty [4]. Group 3: Event Timeline and Participation - The event will run from September 25 to October 3, with specific timelines for registration, lottery results, and voucher usage [5][10]. - Participants must authorize their personal information for verification during the registration process [7][10]. - The vouchers will be credited to users' accounts by September 29 and will be valid for five days [8][10].

Core Points - The "Buy in China: Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to enhance inbound and external consumption services in Sichuan [1] - The event is part of a national initiative to boost the attractiveness and reputation of China's consumer market, aligning with high-level opening-up strategies [1][2] Group 1: International Consumption Environment - Sichuan aims to create an international consumption destination by optimizing the consumption environment, including implementing measures to enhance payment convenience for foreign visitors [2] - The province has accelerated the implementation of tax refund policies for departing tourists, with a 190% increase in tax refund sales [2] - The number of stores offering immediate tax refunds ranks among the top three in the country, with plans for full coverage across 21 cities and states in Sichuan [2] Group 2: Event Highlights - The festival will emphasize three main elements: international, quality, and green, with a focus on enhancing the experience for inbound and external consumers [2] - Over 100 premiere events will be held during the festival, showcasing international and local products across 84 iconic shopping districts and 226 characteristic pedestrian streets [2] Group 3: Culinary and Tourism Promotion - The festival will promote Sichuan cuisine as a key attraction, with events like the Chengdu International Food Carnival and the World Sichuan Cuisine Conference [3] - A total of 20 specialty food streets and 500 must-try eateries will be launched, along with a food map and experience guide for visitors [3] - The integration of cultural tourism with the "Sichuan Leisure" brand aims to enhance the appeal of Sichuan's panda and culinary offerings to a global audience [4] Group 4: Engagement through Events - The festival will leverage events, performances, and exhibitions to create immersive consumption experiences, particularly in conjunction with popular local sports events [4] - The initiative aims to stimulate commercial activities and consumer engagement through innovative marketing strategies and promotional packages [4]

Core Insights - The event "Come to Chengdu and Chongqing to Celebrate the Double Festival" was held on September 19, 2025, in Chengdu, promoting consumption activities during the National Day and Mid-Autumn Festival [1] - The event featured a live broadcast showcasing diverse consumption scenarios, including new dining experiences and cultural immersion [3] Group 1: Event Highlights - The live broadcast included performances by historical figures Li Bai and Du Fu, creating a cultural resonance through poetry and traditional Mid-Autumn customs [3] - A collaborative segment featured five cities: Chengdu, Chongqing, Deyang, Meishan, and Ziyang, promoting consumption incentives and sharing resources [3][4] - Chengdu will host key activities such as the "Must-Buy Gifts + Chongqing Gift Market," "Panda Food Feast," and "Munich Beer Festival" during the holiday period [4] Group 2: Cultural and Culinary Promotion - The event highlighted Sichuan liquor from four core production areas, emphasizing unique qualities and cultural heritage [5] - The live broadcast showcased new cultural dining experiences, including "Shu Ban" and "Zou Chuan Hotpot," integrating local culture with culinary offerings [7] - The event attracted over 100,000 viewers during a six-hour live stream, utilizing an online-to-offline model to enhance consumer engagement [7]

Group 1 - The Sichuan province is launching a service consumption season with over 1.6 million quality life service providers participating, aiming to create more than 100 activities across 21 cities and counties [5][6] - The service consumption season includes five thematic activities: "Trendy Summer," "Delicious Summer," "Comfortable Summer," "Travel Summer," and "Shopping Summer," totaling 115 unique events [6][7] - The "Trendy Summer" activity will integrate event economy with cultural tourism, featuring major events like the third esports competition in Luzhou [6][7] Group 2 - The "Delicious Summer" activity will showcase local culinary delights through events such as the Beer and Lobster Festival and the Daliangshan Barbecue Food Festival, promoting Sichuan's authentic flavors [6][7] - The "Comfortable Summer" activity will offer discounts on accommodations and host high-quality cultural leisure projects like music festivals and night tours [7] - The "Travel Summer" activity will focus on family-friendly and educational summer experiences, including various cultural festivals [7] Group 3 - The "Shopping Summer" activity will highlight Sichuan's specialty products, featuring a dedicated exhibition for local crafts and delicacies at the World Games Village [7][11] - During the World Games, ticket holders can enjoy discounts on dining, accommodation, and shopping, with over 140 restaurants and various hotels participating in the promotion [10] - A "Ticket Root Discount Map" will be available for visitors to easily access discount information, enhancing the overall consumer experience [10]