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力争“一地办赛、全省消费” 将发动上万家品质生活服务商、全省八十个消费新场景和重点商圈步行街 跟着世运会 来四川玩点新的
Si Chuan Ri Bao· 2025-07-13 01:07
Group 1 - The Sichuan province is launching a service consumption season with over 1.6 million quality life service providers participating, aiming to create more than 100 activities across 21 cities and counties [5][6] - The service consumption season includes five thematic activities: "Trendy Summer," "Delicious Summer," "Comfortable Summer," "Travel Summer," and "Shopping Summer," totaling 115 unique events [6][7] - The "Trendy Summer" activity will integrate event economy with cultural tourism, featuring major events like the third esports competition in Luzhou [6][7] Group 2 - The "Delicious Summer" activity will showcase local culinary delights through events such as the Beer and Lobster Festival and the Daliangshan Barbecue Food Festival, promoting Sichuan's authentic flavors [6][7] - The "Comfortable Summer" activity will offer discounts on accommodations and host high-quality cultural leisure projects like music festivals and night tours [7] - The "Travel Summer" activity will focus on family-friendly and educational summer experiences, including various cultural festivals [7] Group 3 - The "Shopping Summer" activity will highlight Sichuan's specialty products, featuring a dedicated exhibition for local crafts and delicacies at the World Games Village [7][11] - During the World Games, ticket holders can enjoy discounts on dining, accommodation, and shopping, with over 140 restaurants and various hotels participating in the promotion [10] - A "Ticket Root Discount Map" will be available for visitors to easily access discount information, enhancing the overall consumer experience [10]
加快打造“战略性支柱产业” 四川推进文旅深度融合
Mei Ri Jing Ji Xin Wen· 2025-06-18 14:13
Core Viewpoint - The Sichuan Provincial Committee aims to enhance the cultural tourism industry by establishing world-class landmarks, promoting international brand influence, and integrating cultural and tourism development to make it a strategic pillar industry by 2027 and 2030 [1][2][7]. Group 1: Goals and Measures - Sichuan plans to cultivate world-class cultural tourism landmarks such as the Ruoergai Wetland and Daocheng Yading, and support Chengdu and Leshan in becoming world culinary capitals [1][2]. - The province aims for the cultural and related industries' added value to reach 3.8 trillion yuan and total tourism expenditure to hit approximately 2 trillion yuan by 2027 [1][2]. - By 2030, the integration of culture and tourism is expected to be more robust, enhancing the influence of Bashu culture and the competitiveness of the cultural tourism industry [1][2]. Group 2: Economic Contribution - The cultural tourism industry contributes nearly 12% to the local GDP, showcasing its significance in the modern industrial system [2]. - The industry is characterized by a large scale but weak profitability, indicating a need for structural improvements [2]. Group 3: Brand Development - The initiative emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, which aims to enhance the province's competitiveness and attractiveness [3][4]. - The brand reflects Sichuan's rich cultural heritage and aims to create a strong public image [3]. Group 4: Strategic Focus Areas - Sichuan will focus on building world-class cultural tourism landmarks and enhancing the recognition of existing attractions like Jiuzhaigou and the Giant Panda [4]. - The province will also invest in cultural and artistic projects, support the development of international tourism cities, and promote local culinary specialties [5]. Group 5: Financial and Policy Support - Sichuan plans to establish a 5 billion yuan investment fund to attract more social capital into the cultural tourism sector [6]. - The province will implement various financial policies, including tax incentives and special bonds, to support cultural tourism projects [6]. Group 6: Future Plans - The Sichuan government will issue detailed policy measures to further promote the integration of culture and tourism, including high-value support policies [7].