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【美丽四川】火火的锦里‖管恒庆
Sou Hu Cai Jing· 2025-12-01 03:54
Core Viewpoint - Jinli, a historic street in Chengdu, is a significant cultural and commercial hub, attracting tourists with its rich heritage and local delicacies, embodying the essence of Sichuan culture and lifestyle [2][4][8]. Group 1: Historical Significance - Jinli dates back to the Qin and Han dynasties, originally known for its production of Shu brocade, which contributed to its name [5]. - The street is closely associated with Zhuge Liang, who established officials to manage the brocade industry, leading to the name "Jin Guan Cheng" for the area [5]. Group 2: Cultural Experience - The street features traditional Sichuan architecture and offers a variety of local cultural experiences, including folk performances and traditional crafts such as sugar painting and clay figurines [7][8]. - Visitors can enjoy authentic Sichuan cuisine, with local specialties like Zhang Fei beef and pig intestine noodles, emphasizing the focus on taste and local ingredients [8]. Group 3: Tourism Appeal - Jinli is recognized as a must-visit destination for tourists in Chengdu, often described as a vibrant and lively place where visitors can immerse themselves in local customs and flavors [2][9]. - The best time to visit is in the evening when the street is illuminated by lanterns, creating a festive atmosphere that attracts large crowds [9][12].
以酒吧行业为切入点,推动成都夜间经济从“单点火爆”向“全域繁荣”升级|一克商评
Sou Hu Cai Jing· 2025-11-12 04:38
Group 1: Night Economy in Chengdu - The launch of the "China (Chengdu) Urban Selected Bar Activity" aims to invigorate night economy consumption and enhance the commercial atmosphere in Chengdu, supported by the Chengdu Bar Association and Guizhou Moutai [2] - Chengdu's night economy has developed a unique model characterized by "culture as the soul, scene as the base, and consumption as the core," positioning it among the second tier of night economies in China alongside cities like Chongqing and Xi'an [4] - The event will connect the bar industry with related sectors such as dining, entertainment, culture, and tourism, creating a consumption linkage effect that promotes overall prosperity in the night economy [4] Group 2: Chengdu Tea Expo - The 2025 China Chengdu (Autumn) International Tea Expo achieved a transaction volume exceeding 260 million yuan, marking a 13% increase compared to the previous year, with a total exhibition area of 35,000 square meters and over 75,000 visitors [5] - The expo promotes cross-industry integration and leads new directions for industry upgrades, supporting the high-quality development of the Sichuan tea industry [6] Group 3: Film Industry Performance - As of November 10, 2025, the total box office for the year reached 45.018 billion yuan, with expectations to surpass 50 billion yuan due to the upcoming release of four major IP films [7] - The Chinese film market has seen strong performance throughout the year, with significant contributions from key release periods such as the Spring Festival, summer, and National Day [7]
汇聚行业力量 激发消费活力——成都市行业协会商会开展“庆双节 促消费”活动
Sou Hu Cai Jing· 2025-10-08 23:42
Core Insights - Chengdu has successfully organized a series of consumption-promoting activities during the holiday season, showcasing local products and cultural experiences, driven by collaboration among various government departments and industry associations [1][14]. Group 1: Open Cooperation - Chengdu's trade associations are leveraging holiday opportunities to create a dual-channel for "going out" and "bringing in," promoting local products internationally while attracting global goods to the city [3]. - The Chengdu Supply Chain Association has established 14 overseas service stations, achieving an average daily cross-border logistics throughput of over 60 tons during the holiday, with a 10% year-on-year increase in overseas sales of local specialties [5]. - A resource matching event in Shanghai connected over 50 foreign trade institutions to promote local products like Sichuan tea and embroidery to European and Southeast Asian markets [5]. Group 2: Cultural Empowerment - Cultural and tourism associations are merging traditional culture with modern consumption, creating engaging new consumption scenarios that allow visitors to experience Chengdu's charm while preserving local culture [7]. - The "Golden Autumn Global Fair" imported carnival attracted over 50,000 visitors in a single day, featuring products from over 20 countries, emphasizing the city's capability to offer global shopping experiences [8]. Group 3: Policy and Market Synergy - Government and market collaboration has led to a variety of consumption activities, with industry associations facilitating participation in themed festivals and exhibitions, transforming policy benefits into market vitality [14]. - The Chengdu Retail Association organized over 100 events, resulting in an 8.6% increase in foot traffic and sales exceeding 1.7 billion yuan in key shopping districts [16]. Group 4: Quality Assurance - Industry associations are enhancing service quality and promoting integrity among businesses, leading to a 10% decrease in complaints and a 98.6% satisfaction rate regarding service and food safety during the holiday [20][22]. - The Chengdu Catering Association initiated a health feedback campaign, resulting in a daily transaction volume of 120,000 pounds of poultry products, with a total transaction value surpassing 13 million yuan [22]. Group 5: Economic Impact - The Chengdu catering sector saw a revenue increase of 19.5%, reaching 1.8 billion yuan, with over 10 million visitors during the holiday, highlighting the city's role as a culinary destination [19]. - Major shopping districts received 40 million visitors, generating 19 billion yuan in sales, marking an 8.5% year-on-year growth [19]. Group 6: Future Outlook - Chengdu aims to continue leveraging the strengths of industry associations to stimulate consumption and enhance its reputation as a cultural tourism city and international consumption center [20].
“蜀里安逸”消费券重磅来袭!上唯品会买川酒川茶,每单最高减180元!
Sou Hu Cai Jing· 2025-09-23 07:55
Core Viewpoint - The launch of the "Shu Li An Yi" consumption voucher program aims to promote Sichuan's local products, specifically Sichuan liquor and tea, through a collaboration between Yunshanfu APP and Vipshop, enhancing consumer access to these products while providing significant discounts [1][3]. Group 1: Consumption Voucher Details - The consumption vouchers will be available for online registration starting September 25, with a lottery system for selection [3][5]. - The vouchers offer discounts based on purchase amounts: 30 yuan off for purchases over 300 yuan, 100 yuan off for over 800 yuan, and 180 yuan off for over 1200 yuan [6][7]. - The vouchers can be used on various Sichuan liquor and tea brands available on Vipshop, including well-known names like Wuliangye and Langjiu [3][4]. Group 2: Collaboration and Sales Performance - Vipshop collaborates closely with major Sichuan brands to enhance product visibility and streamline supply chains, contributing to the "Sichuan goods going out" initiative [3][4]. - Since its partnership with Vipshop began in 2017, Wuliangye has seen significant sales growth, with sales figures reaching new highs this year [3]. - Langjiu has also benefited from the partnership, with over 70% of its purchasing users on Vipshop being super VIP members, indicating strong customer loyalty [4]. Group 3: Event Timeline and Participation - The event will run from September 25 to October 3, with specific timelines for registration, lottery results, and voucher usage [5][10]. - Participants must authorize their personal information for verification during the registration process [7][10]. - The vouchers will be credited to users' accounts by September 29 and will be valid for five days [8][10].
突出“国际、品质、绿色”,第四届国际熊猫消费节将为“外来+入境”消费提供美好体验
Sou Hu Cai Jing· 2025-09-22 13:42
Core Points - The "Buy in China: Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to enhance inbound and external consumption services in Sichuan [1] - The event is part of a national initiative to boost the attractiveness and reputation of China's consumer market, aligning with high-level opening-up strategies [1][2] Group 1: International Consumption Environment - Sichuan aims to create an international consumption destination by optimizing the consumption environment, including implementing measures to enhance payment convenience for foreign visitors [2] - The province has accelerated the implementation of tax refund policies for departing tourists, with a 190% increase in tax refund sales [2] - The number of stores offering immediate tax refunds ranks among the top three in the country, with plans for full coverage across 21 cities and states in Sichuan [2] Group 2: Event Highlights - The festival will emphasize three main elements: international, quality, and green, with a focus on enhancing the experience for inbound and external consumers [2] - Over 100 premiere events will be held during the festival, showcasing international and local products across 84 iconic shopping districts and 226 characteristic pedestrian streets [2] Group 3: Culinary and Tourism Promotion - The festival will promote Sichuan cuisine as a key attraction, with events like the Chengdu International Food Carnival and the World Sichuan Cuisine Conference [3] - A total of 20 specialty food streets and 500 must-try eateries will be launched, along with a food map and experience guide for visitors [3] - The integration of cultural tourism with the "Sichuan Leisure" brand aims to enhance the appeal of Sichuan's panda and culinary offerings to a global audience [4] Group 4: Engagement through Events - The festival will leverage events, performances, and exhibitions to create immersive consumption experiences, particularly in conjunction with popular local sports events [4] - The initiative aims to stimulate commercial activities and consumer engagement through innovative marketing strategies and promotional packages [4]
“天府粮仓”品牌之夜绽放成都 助力四川农产品拓展欧洲市场
Si Chuan Ri Bao· 2025-09-06 01:22
Group 1 - The 11th China-Germany Agricultural Week opened in Chengdu, featuring the "Tianfu Granary" brand night as a highlight, showcasing Sichuan's agricultural achievements and products [1] - The "Tianfu Granary" public brand includes 200 high-quality agricultural products such as Sichuan tea, fruits, and pork, aiming to expand its influence and market reach [1] - The event serves as a platform for cultural exchange and aims to deepen agricultural cooperation between China and Germany, focusing on smart agriculture and health food sectors [1] Group 2 - The China-Germany Agricultural Week is a brand project for agricultural cooperation between the two countries, facilitating international exchanges in agricultural technology, resources, and talent [2] - This year's event is the first to be held in Sichuan, featuring a series of activities including seminars and field research, engaging experts, scholars, and entrepreneurs in multi-faceted discussions [2]
成都两个消费场景入选全国典型案例
Sou Hu Cai Jing· 2025-08-12 12:12
Group 1: Core Insights - Chengdu's Kuanzhai Alley and R29 Community Life Space have been selected as exemplary cases in the 2024 National Consumption New Scenarios by the National Development and Reform Commission, highlighting their unique appeal among 91 nationwide examples [1][5] Group 2: Kuanzhai Alley Cultural District - Kuanzhai Alley is a unique blend of Northern hutong culture and Sichuan courtyard architecture, fostering new consumption vitality rooted in the "Old Chengdu" ambiance [1][3] - The district operates under the principle of "one courtyard, one scene, one product," ensuring that each shop harmonizes with the street's cultural tone while showcasing distinct characteristics [3] - It has introduced several flagship stores and a "curated retail" space called "KuanChǎng," which integrates exhibitions, retail, and immersive experiences, enhancing the consumer experience [3] - Since its inception in 2008, Kuanzhai Alley has welcomed nearly 200 million visitors and generated over 4 billion yuan in revenue, earning multiple national accolades [3] Group 3: R29 Community Life Space - R29 Community Life Space is strategically located in a residential area with over 100,000 residents within a 1-kilometer radius, catering to all age groups [5][7] - The project adopts a "community commercial+" model, offering 24-hour services and a variety of facilities, including fitness centers, study rooms, and children's play areas [5][7] - Since its launch in June 2022, R29 has served over 600,000 residents, with occupancy rates increasing from 60% to 80%, effectively integrating public commercial services into daily life [7] Group 4: Economic Implications - The development of new consumption scenarios is crucial for enhancing domestic demand and economic vitality, promoting high-quality living standards [7][8] - Chengdu plans to continue implementing initiatives to boost consumption, aiming to create high-energy consumption scenarios that reflect the city's unique characteristics [7]
力争“一地办赛、全省消费” 将发动上万家品质生活服务商、全省八十个消费新场景和重点商圈步行街 跟着世运会 来四川玩点新的
Si Chuan Ri Bao· 2025-07-13 01:07
Group 1 - The Sichuan province is launching a service consumption season with over 1.6 million quality life service providers participating, aiming to create more than 100 activities across 21 cities and counties [5][6] - The service consumption season includes five thematic activities: "Trendy Summer," "Delicious Summer," "Comfortable Summer," "Travel Summer," and "Shopping Summer," totaling 115 unique events [6][7] - The "Trendy Summer" activity will integrate event economy with cultural tourism, featuring major events like the third esports competition in Luzhou [6][7] Group 2 - The "Delicious Summer" activity will showcase local culinary delights through events such as the Beer and Lobster Festival and the Daliangshan Barbecue Food Festival, promoting Sichuan's authentic flavors [6][7] - The "Comfortable Summer" activity will offer discounts on accommodations and host high-quality cultural leisure projects like music festivals and night tours [7] - The "Travel Summer" activity will focus on family-friendly and educational summer experiences, including various cultural festivals [7] Group 3 - The "Shopping Summer" activity will highlight Sichuan's specialty products, featuring a dedicated exhibition for local crafts and delicacies at the World Games Village [7][11] - During the World Games, ticket holders can enjoy discounts on dining, accommodation, and shopping, with over 140 restaurants and various hotels participating in the promotion [10] - A "Ticket Root Discount Map" will be available for visitors to easily access discount information, enhancing the overall consumer experience [10]
前4月四川对中亚五国进出口额同比增长57.3%
Si Chuan Ri Bao· 2025-06-21 01:18
Group 1 - The core viewpoint of the articles highlights the significant growth in trade between Sichuan and Central Asian countries, with a total import and export value of 2.78 billion yuan in the first four months, marking a year-on-year increase of 57.3% [1] - Sichuan's exports to Central Asia reached 2.61 billion yuan, up 57.9% year-on-year, while imports amounted to 170 million yuan, reflecting a growth of 48.5% [1] - Key export products from Sichuan include automobiles, semiconductor devices, and batteries, while imports mainly consist of edible rapeseed oil, ferroalloys, and grains [1] Group 2 - The cooperation model between Sichuan and Central Asian countries is evolving, with initiatives such as the Sichuan Overseas Exhibition Service Station in Tashkent and a vehicle bonded display center now operational [2] - Over 40 enterprises from Chengdu and Mianyang have participated, showcasing more than 100 products at the service station, including vehicles from BYD, Li Auto, and Zeekr [2] - The establishment of the Sichuan Tea Export Alliance by six companies aims to expand Sichuan tea into the Central Asian market, with approximately 5,000 tons of tea exported to Uzbekistan annually via direct trains from Chengdu [2]
加快打造“战略性支柱产业” 四川推进文旅深度融合
Mei Ri Jing Ji Xin Wen· 2025-06-18 14:13
Core Viewpoint - The Sichuan Provincial Committee aims to enhance the cultural tourism industry by establishing world-class landmarks, promoting international brand influence, and integrating cultural and tourism development to make it a strategic pillar industry by 2027 and 2030 [1][2][7]. Group 1: Goals and Measures - Sichuan plans to cultivate world-class cultural tourism landmarks such as the Ruoergai Wetland and Daocheng Yading, and support Chengdu and Leshan in becoming world culinary capitals [1][2]. - The province aims for the cultural and related industries' added value to reach 3.8 trillion yuan and total tourism expenditure to hit approximately 2 trillion yuan by 2027 [1][2]. - By 2030, the integration of culture and tourism is expected to be more robust, enhancing the influence of Bashu culture and the competitiveness of the cultural tourism industry [1][2]. Group 2: Economic Contribution - The cultural tourism industry contributes nearly 12% to the local GDP, showcasing its significance in the modern industrial system [2]. - The industry is characterized by a large scale but weak profitability, indicating a need for structural improvements [2]. Group 3: Brand Development - The initiative emphasizes the creation of the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, which aims to enhance the province's competitiveness and attractiveness [3][4]. - The brand reflects Sichuan's rich cultural heritage and aims to create a strong public image [3]. Group 4: Strategic Focus Areas - Sichuan will focus on building world-class cultural tourism landmarks and enhancing the recognition of existing attractions like Jiuzhaigou and the Giant Panda [4]. - The province will also invest in cultural and artistic projects, support the development of international tourism cities, and promote local culinary specialties [5]. Group 5: Financial and Policy Support - Sichuan plans to establish a 5 billion yuan investment fund to attract more social capital into the cultural tourism sector [6]. - The province will implement various financial policies, including tax incentives and special bonds, to support cultural tourism projects [6]. Group 6: Future Plans - The Sichuan government will issue detailed policy measures to further promote the integration of culture and tourism, including high-value support policies [7].