Core Viewpoint - Lantu Motors showcased its three new models at a fashion-themed event, emphasizing design and brand culture over technical specifications, aiming to establish a luxury brand rooted in Chinese aesthetics and modern technology [2][3]. Group 1: Product Launch and Design Philosophy - The event featured the global debut of the Lantu Taishan, a six-seat SUV, alongside the Lantu Dreamer and Lantu Zhaiguang L, which represent the brand's flagship offerings in the MPV, sedan, and SUV markets respectively [2][5]. - Lantu's new design philosophy is defined by "extreme, moist, and elegant" aesthetics, aiming to create a unique brand image that resonates culturally [3][5]. - The Lantu Taishan draws inspiration from Chinese landscape aesthetics and architecture, positioning itself as a flagship luxury product within the brand's lineup [3][5]. Group 2: Market Position and Sales Performance - From January to August this year, Lantu Motors sold 81,700 vehicles, marking a 92% year-on-year increase, placing it among the top in the state-owned enterprise new energy vehicle sector [5]. - The company aims to differentiate itself in a highly competitive automotive market by focusing on design and cultural elements, with a strong emphasis on Chinese culture and confidence as the core of its luxury branding [5][6]. Group 3: Cultural Integration and User-Centric Design - Lantu Motors emphasizes the importance of integrating Chinese culture with modern industrial design, aiming to create products that reflect the needs and preferences of Chinese consumers [3][6]. - The company critiques the limitations of global design models that do not cater to the unique physical characteristics of Chinese users, advocating for a design approach that is more inclusive and representative of diverse user needs [6].