面对日益激烈的中国新能源汽车市场竞争，东风岚图汽车正试图通过差异化战略实现品牌突破。在近日 举办的"岚图汽车时代风尚之夜"活动上，岚图汽车将中国艺术与文化和汽车设计相结合，呈现了一场视 觉盛宴。 "设计要服务于使用价值，并且要追求美观，而更高层次的追求，是通过与文化结合，赋予产品更强的 情绪价值。"岚图汽车总经理卢放在接受采访时表示，岚图品牌正在寻求从功能价值向情绪价值的转 型。 岚图将"天人合一"作为设计语言内核，从《庄子》《论语》等经典中汲取灵感，并将其转化为"极、 润、雅"的外观设计理念。卢放认为，"中式豪华"的核心是中国文化，而文化底蕴是支撑豪华品牌的关 键。"我们希望用户在使用产品的过程中，能进一步理解中国文化……这是一种'水滴石穿'式的坚 持。"这一理念已体现在岚图的产品命名体系中，"追光"、"梦想家"、"知音"及最新旗舰SUV"泰山"均采 用中文命名。 在此次活动中，岚图追光L与岚图泰山正式亮相，并宣布将于年内上市。岚图汽车CBO、销售公司总经 理邵明峰在回应市场定位时直言"岚图就是奔着BBA来的"。 目前岚图正完善其高端产品矩阵，三款旗舰车型分别瞄准不同细分市场。 在轿车领域，岚图追光L将直接 ...

就在极氪009已经在港岛爆火，成为各界名流新一代保姆车首选的同时，极氪9X全副武装黑科技的 中式豪华SUV风格早已引起关注。不久前，霍震霆专程到极氪广州门店看车，再次印证了极氪9系已经 具备了属于自己的品牌语言。 上市13分钟，极氪9X大定突破1万台。 这款车上市即热销似乎毫无悬念，早在昨天公布售价前数周，各销售渠道已经开始应对"早提车"明 示：没有人能想办法，没有渠道有办法。从打破30万元自主品牌平均售价天花板，到闯进50万元外资豪 华SUV腹地，极氪一路向上，坚信过硬的产品是中国品牌成长的最佳路径。 中式豪华的吸引力 超级混动黑科技 9月29日，极氪9X正式公布了四款车型价格，限时售价45.59万元至58.99万元。这款极氪旗舰大型 SUV基于浩瀚-S电混架构打造，首发搭载浩瀚超级电混、浩瀚AI数字底盘、浩瀚安全盔甲与千里浩瀚辅 助驾驶四大核心科技，在三电、底盘、安全与智能化等领域实现了真正的代际领先。 在外形上，与极氪009一脉相承的前脸，将原创中式豪华的审美自信再一次呈现。极氪009今年以来一直 稳坐40万元以上MPV及纯电全品类销量双冠军，香港豪华MPV销量冠军，还在泰国、马来西亚等多个 市场夺得豪 ...

Core Viewpoint - Lantu Motors showcased its three new models at a fashion-themed event, emphasizing design and brand culture over technical specifications, aiming to establish a luxury brand rooted in Chinese aesthetics and modern technology [2][3]. Group 1: Product Launch and Design Philosophy - The event featured the global debut of the Lantu Taishan, a six-seat SUV, alongside the Lantu Dreamer and Lantu Zhaiguang L, which represent the brand's flagship offerings in the MPV, sedan, and SUV markets respectively [2][5]. - Lantu's new design philosophy is defined by "extreme, moist, and elegant" aesthetics, aiming to create a unique brand image that resonates culturally [3][5]. - The Lantu Taishan draws inspiration from Chinese landscape aesthetics and architecture, positioning itself as a flagship luxury product within the brand's lineup [3][5]. Group 2: Market Position and Sales Performance - From January to August this year, Lantu Motors sold 81,700 vehicles, marking a 92% year-on-year increase, placing it among the top in the state-owned enterprise new energy vehicle sector [5]. - The company aims to differentiate itself in a highly competitive automotive market by focusing on design and cultural elements, with a strong emphasis on Chinese culture and confidence as the core of its luxury branding [5][6]. Group 3: Cultural Integration and User-Centric Design - Lantu Motors emphasizes the importance of integrating Chinese culture with modern industrial design, aiming to create products that reflect the needs and preferences of Chinese consumers [3][6]. - The company critiques the limitations of global design models that do not cater to the unique physical characteristics of Chinese users, advocating for a design approach that is more inclusive and representative of diverse user needs [6].

9月26日晚，2025岚图汽车时代风尚之夜上，岚图汽车以顶级时装秀形式，强势带来岚图泰山、岚图追 光L、岚图梦想家全品类三旗舰同台首秀，不仅将东方美学、科技探索与时尚艺术深度交融，更引领品 牌在豪华新风尚迈出关键一步。 今年，岚图汽车的发展迎来多重惊喜。市场销量端，8月，岚图汽车单月交付达13505辆，同比增长 119%，实现七连涨；1-8月，累计交付81768辆，同比增长92%，在"厂二代"中继续领跑。产品端持续上 新则是助推销量走高的核心，"满血华为"的岚图FREE+、全新岚图知音、2026款岚图梦想家相继到来， 产品竞争力一路向上。不止于此，8月22日，东风集团股份发布公告：推动岚图汽车以介绍方式登陆香 港联交所，将大幅拓宽公司的发展空间。 岚图汽车市场表现稳步向上，后市预期一致看好，其对于品牌的塑造也在持续加力。本次2025岚图汽车 时代风尚之夜正充分彰显了品牌的豪华新风尚，而岚图新时代旗舰SUV——岚图泰山与岚图新时代旗舰 轿车——岚图追光L同台开启预定，更将氛围推到高潮。 其中，岚图泰山高调首秀，正式宣告由岚图泰山、岚图追光L、岚图梦想家组成的"三旗舰"矩阵集结完 毕。此举不仅完善了岚图品牌的产品 ...

Core Viewpoint - Lantu Automotive's launch of the Lantu Taishan SUV marks a significant step in establishing a competitive luxury product lineup in the high-end market, integrating Eastern aesthetics, technology, and fashion [1][3][16] Product Launch and Features - The Lantu Taishan SUV made its global debut and is now available for pre-order, offering multiple exclusive benefits including a deposit discount and lifetime free services [1] - The Taishan, along with the Lantu Zhaiguang L and Lantu Dreamer, completes the "three flagship" matrix, enhancing Lantu's product portfolio across sedan, MPV, and SUV categories [3][14] Design and Cultural Significance - The design of the Lantu Taishan draws inspiration from Chinese landscapes and architecture, aiming to redefine "Chinese luxury" with a flowing artistic form [9][12] - The name "Taishan" symbolizes respect for the backbone of the new era in China, reflecting the brand's commitment to cultural values and modern interpretations of stability and responsibility [7][18] Technological Advancements - The Lantu Taishan is the first Chinese 800V intelligent super hybrid SUV, featuring the Lanhai intelligent super hybrid power system, which boasts a CLTC pure electric range of 370 km and a comprehensive range exceeding 1400 km [12][16] - It incorporates advanced technology such as Huawei's intelligent solutions for L3-level autonomous driving and a smart cabin that enhances user interaction and experience [12][10] Driving Experience and Comfort - The vehicle features an industry-first three-chamber air suspension system and a 16° rear-wheel steering system, providing exceptional handling and comfort [13][14] - The interior includes AI adaptive seating that customizes comfort for passengers, aligning with the pursuit of high-quality living standards [13][16] Market Positioning and Brand Strategy - The launch of the Lantu Taishan is a milestone for the brand, representing a shift from traditional luxury marketing to a focus on user needs and technological excellence [14][16] - Lantu aims to establish itself as a global competitor in the luxury automotive market, showcasing significant advancements in technology, supply chain integration, and brand value [16][18]

Core Viewpoint - The launch of the Lantu Taishan marks a significant milestone for Lantu Automotive, showcasing its commitment to creating a competitive product lineup in the high-end luxury market, integrating Eastern aesthetics with advanced technology and fashion art [1][5][17]. Product Launch and Features - The Lantu Taishan was unveiled at the "2025 Lantu Automotive Era Fashion Night" in Shanghai, featuring a top-tier fashion show format and officially opening for reservations with promotional offers [1][3]. - The Taishan is part of a "three-flagship" matrix that includes Lantu Zhaiguang L and Lantu Dreamer, completing the brand's product layout across sedan, MPV, and SUV categories [3][5]. Design and Cultural Significance - The design of the Lantu Taishan draws inspiration from Chinese landscapes and architecture, aiming to redefine "Chinese luxury" with a flowing artistic form [10]. - The name "Taishan" symbolizes a deep spiritual connection between the brand and its users, reflecting respect for the backbone of the new era in China [8]. Technological Advancements - The Lantu Taishan is the first Chinese 800V intelligent super hybrid SUV, featuring the Lanhai intelligent super hybrid power system, which includes a 65kWh battery and offers a CLTC pure electric range of 370 km and a comprehensive range exceeding 1400 km [13]. - It incorporates advanced intelligent features, including Huawei's top-tier smart solutions, enabling L3-level intelligent driving assistance and a highly interconnected user experience [11][13]. Driving Experience and Comfort - The vehicle features an industry-first three-chamber air suspension system and a 16° rear-wheel steering system, enhancing driving comfort and maneuverability [14]. - The interior is equipped with AI adaptive zero-gravity seats, providing a customized seating experience for passengers [14]. Market Positioning and Brand Strategy - The launch of the Lantu Taishan is seen as a transformative step for the brand, aiming to redefine luxury standards by focusing on user needs and advanced technology rather than merely luxury materials [15][17]. - The introduction of the Taishan signifies that Chinese brands can create globally competitive luxury products, showcasing advancements in core technology and brand value [17][19].

Core Insights - The launch event for the Lantu Taishan, a flagship SUV from Lantu Automotive, took place on September 26, 2023, in Shanghai, marking a significant milestone for the brand [1][10] - The Lantu Taishan is designed with a focus on high-end luxury and advanced technology, featuring a unique design philosophy and various premium features [1][10] Summary by Categories Product Features - The Lantu Taishan has dimensions of 5230mm in length, 2025mm in width, and 1817mm in height, with a wheelbase of 3120mm, showcasing a grand and spacious design [1] - It incorporates the "Lanhai Intelligent Super Hybrid" system, which includes an 800V high-voltage platform and 5C ultra-fast charging technology, along with a 65kWh battery providing a pure electric range of 370km (CLTC) [9] - The vehicle features advanced technologies such as Huawei's ADS 4 with four laser radars, a three-chamber air suspension, and a 16° rear wheel independent steering system, enhancing driving dynamics [1][9] Marketing and Sales Strategy - The pre-order campaign includes a promotional offer where a deposit of 2000 yuan can offset 5000 yuan of the final payment, along with lifetime free basic maintenance and battery warranty [1][8] - The event featured notable personalities, including actor Hu Jun, who provided a positive endorsement of the vehicle's presence and core values [6] Brand Positioning - The Lantu Taishan is positioned as a representation of the new era's core values, reflecting the brand's technological prowess and ambition to lead in the full-size luxury SUV segment in China [10]

Core Viewpoint - Geely's new Dongfangyao series aims to redefine the value of fuel vehicles amidst the dominance of new energy models, emphasizing "Chinese design, intelligent technology, ultimate driving control, comfort, and Chinese-style safety" [2][13] Product Launch and Pricing - The Dongfangyao series includes the Xingrui and Xingyue L models, with prices ranging from 98,700 to 179,700 yuan, offering various power combinations [2] - The Xingrui model features two power options (2.0TD+8AT and 1.5TD+7DCT) across six versions, while the Xingyue L offers three 2.0TD+8AT models [2] Marketing Strategies - Geely is implementing user engagement activities, including a collaboration with Meizu to offer limited edition smartphones to select buyers and a test drive event with a cultural brand [4] - The "Cultural Tourism Exploration Plan" continues to promote cultural integration with automotive experiences, focusing on Dunhuang aesthetics and Silk Road culture [4] Design Philosophy - The design of the Dongfangyao series is centered around "Dunhuang aesthetics," featuring exclusive colors and materials that reflect cultural depth rather than superficial cultural symbols [7] - The shift from traditional design elements to a more refined cultural essence aims to meet consumer demand for "subtle luxury" [7] Intelligent Technology - The series incorporates the GEEA 3.0 electronic architecture and Xingrui AI model, enhancing vehicle intelligence and connectivity [8] - The architecture supports advanced features such as a central super brain for decision-making and significantly improved data transmission speeds [8] Driving Experience and Performance - The Dongfangyao series is equipped with advanced driving assistance systems and a powerful engine, achieving 0-100 km/h in 6.5 seconds [10] - The Xingyue L model features a sophisticated four-wheel-drive system, enhancing performance in various driving conditions [10] Comfort and User Experience - The Xingyue L offers premium comfort features, including a massage function for the driver and passenger seats, and advanced sound systems for an immersive experience [12] - The focus on detailed comfort enhancements aims to cater to family users and long-distance travel needs [12] Market Position and Strategy - Despite the rise of new energy vehicles, fuel vehicles still hold a significant market share in China, with Geely achieving a 10.4% market share and a 21% growth in the Dongfangyao series [13] - Geely's dual strategy of promoting both fuel and new energy vehicles reflects a commitment to meeting diverse consumer needs while leveraging intelligent technology to enhance fuel vehicle value [13][14]

Group 1 - The core product, the Yangwang U8L Ding Shi Edition, is positioned as a full-size luxury SUV with a starting price of 1.28 million yuan, set to begin deliveries at the end of September [1] - The vehicle incorporates innovative technologies such as a fully aluminum chassis, proprietary blade battery, and advanced hydraulic body control system, aiming to redefine safety standards in high-end electric vehicles [1][2] - The aluminum chassis is developed according to global five-star safety standards, enhancing collision protection capabilities through a segmented design and the use of high-grade aluminum materials [1] Group 2 - The interior features a luxurious and comfortable cabin with a flexible 2+2+2 seating layout, including zero-gravity seats in the second row that support a 150° reclining angle and come with a massage system [2] - The Yangwang brand targets entrepreneurs, with nearly 80% of its owners fitting this profile, reflecting a blend of business acumen and a desire for a relaxed lifestyle [2] - Yangwang, a high-end electric vehicle brand under BYD, was established in Shenzhen in 2022, focusing on million-level new energy models across various segments [2][3]

Core Viewpoint - The Chengdu International Auto Show highlights the continued relevance and evolution of fuel vehicles, particularly through the launch of Geely's new China Star series, which emphasizes luxury and advanced technology in fuel cars despite the industry's shift towards electrification [1][4][6]. Industry Overview - The domestic fuel vehicle market still holds a significant share, with a market base of 49.9% as of the first half of the year, indicating strong consumer demand [4]. - Fuel vehicle sales in China have shown growth, with July sales reaching 981,000 units, a year-on-year increase of 8.4% [4]. Company Performance - Geely's cumulative sales from January to July reached 1.6469 million units, marking a 49% year-on-year increase, with over 850,000 units sold in the new energy sector, reflecting a 126% growth [6]. - The launch of the China Star series reinforces Geely's "dual fuel" strategy, showcasing its commitment to both fuel and electric vehicles [6]. Product Features - The China Star series features three exclusive colors inspired by Chinese culture and design, emphasizing the integration of traditional aesthetics with modern luxury [6]. - The series is equipped with a 2.0TD turbo engine and an 8AT transmission, delivering a maximum power of 200 kW and torque of 400 N·m, with acceleration times of 5.6 seconds for the Star瑞 and 7.3 seconds for the Star越L [8]. - Comfort features include heated and massaging front seats, heated steering wheel, and advanced suspension systems that enhance ride quality [10]. Technological Advancements - The series incorporates advanced technology such as the GEEA3.0 electronic architecture, enabling high-speed data transmission and seamless integration of smart features [11]. - The Flyme Auto system, powered by Qualcomm's 8155 chip, enhances the in-car experience with AI-driven voice interaction capabilities [13]. - The series also includes a comprehensive suite of safety features, with Geely leading in patent filings for automotive safety technologies in China [16]. Market Impact - The cumulative sales of the Star瑞 and Star越L series have surpassed 1.6 million units, positioning them as the fastest models to reach the million-unit mark in the 100,000-200,000 yuan fuel vehicle market [18]. - The introduction of the China Star series is expected to drive a new sales peak for Geely, solidifying its position in both the fuel and new energy vehicle markets [18].