Core Viewpoint - Gree Electric Appliances held its second extraordinary shareholders' meeting for 2025, focusing on strategic discussions about its future growth, including international expansion and diversification into industrial equipment and smart ecosystems [1][3]. Group 1: Shareholder Meeting Highlights - The attendance at the meeting was relatively low, with only about 70 shareholders present, but the engagement level was high, with numerous questions directed at the management team [1]. - Chairman Dong Mingzhu emphasized the importance of showcasing the new management team and their responsibilities in various fields [3]. Group 2: International Expansion - Gree's international strategy has shifted from OEM to focusing on its own brand, with the proportion of self-owned brands in exports increasing from less than 30% to nearly 80% [4]. - The company aims to balance the development of self-owned brand channels in emerging markets, indicating that international expansion remains a key growth area [4][5]. Group 3: Industrial Equipment and Smart Ecosystems - Gree Electric is not only focusing on home appliances but is also making significant strides in the industrial equipment sector, with expectations for this segment to exceed 100 billion yuan [5]. - The company is utilizing a dual-channel approach of direct sales and agency models for its industrial products, leveraging existing home appliance channels for synergy [5]. Group 4: Dividend Policy - Gree plans to distribute a cash dividend of 10 yuan per 10 shares, totaling 5.585 billion yuan, continuing its trend of stable dividends [6]. - Since its listing, Gree has distributed over 177.6 billion yuan in dividends, with a significant portion occurring since 2012 [6][7]. - The company remains committed to maintaining a high and stable dividend policy, which is closely tied to its operational philosophy [7]. Group 5: Sales and Channel Reform - Gree's new sales initiative, "Dong Mingzhu Health Home," has seen over 1,000 stores opened since its launch, indicating a shift in sales strategy [8]. - The company is pursuing a flat channel reform to eliminate middle layers, allowing direct connections between end distributors and headquarters [8]. Group 6: Quality and Product Focus - Dong Mingzhu reiterated that Gree's international efforts are not just about products but also about enhancing the reputation of Chinese manufacturing, emphasizing quality over cost-cutting [9]. - The company believes that its success in various fields stems from its core technology in air conditioning, which has allowed it to expand into other areas like refrigeration and heating [10].