工文商旅研融合
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川味烟火激活文旅消费新动能
Jing Ji Ri Bao· 2025-09-15 07:46
Group 1 - The "Qingtong Jiu" and "Taotao Pig" plush toys have become the best-selling items this summer, with average daily sales exceeding 800 units and total online sales surpassing 300,000 units [1] - The Sanxingdui Museum is promoting cultural tourism integration through a "scenic area + cultural creation" model, collaborating with over 100 suppliers and maintaining a 30% annual product update rate to stimulate consumer interest [1] - Sichuan's rich historical culture and tourism resources provide a solid foundation for cultural tourism integration, with the provincial government implementing new project guidelines to enhance diverse consumer experiences [2] Group 2 - The "Night Tour of Jinjiang" project has attracted approximately 2.9 million visitors and generated revenue of about 24.88 million yuan, effectively extending the consumption chain and enriching nighttime consumer experiences [3] - The Lizhuang Ancient Town in Yibin has planned over 1,000 themed activities this year, focusing on deep experiences to enhance cultural appreciation among visitors [3] - The Mianzhu Nianhua Village has expanded its traditional crafts into over a thousand creative products, generating annual sales of 30 million yuan and attracting 660,000 visitors with a tourism revenue of 230 million yuan in the first half of the year [3] Group 3 - The Liuhe Silk Park in Nanchong has integrated industrial heritage with cultural tourism, attracting 1.203 million visitors and generating a total tourism revenue of 1.36 billion yuan in 2024 [4] - The park's innovative approach includes transforming historical buildings into exhibition halls and performance venues, enhancing visitor engagement with the silk culture [4] - In the first half of the year, Sichuan Province received 682 million visitors, with total spending reaching 912.505 billion yuan, highlighting the significant economic impact of the cultural tourism industry [5]