市场游
Search documents
推动消费新业态、新模式、新产品不断涌现,吉林长春、重庆沙坪坝、云南昆明—— 培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 21:56
Core Insights - The article discusses the emergence of new consumer scenarios in various regions of China, highlighting innovative spaces that integrate shopping and leisure experiences, such as "This Has Mountain" in Changchun, which serves as a micro-vacation and social destination [1][5][6]. Group 1: New Consumer Scenarios - New consumer scenarios are being developed across China, integrating traditional consumption with innovative experiences to enhance quality of life [1][2]. - "This Has Mountain" in Changchun has become a notable example of a unique indoor leisure space that attracts visitors with its creative design and offerings [5][6]. - The initiative to create new consumer scenarios is supported by government policies aimed at boosting consumption and enhancing service quality [2][16]. Group 2: Space Innovation - The design of "This Has Mountain" was inspired by the need to differentiate from traditional shopping malls, focusing on creating an engaging environment that combines elements of nature and urban shopping [5][6]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a cultural and commercial landmark in the region [6][14]. - Other regions, such as Kunming and Chongqing, are also innovating their consumer spaces, with markets and historical districts undergoing transformations to enhance visitor experiences [8][9][10]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business models and offerings in attracting consumers, with "This Has Mountain" incorporating unique shops and experiences rather than focusing solely on well-known brands [13][14]. - In Kunming, the transformation of traditional markets into social and experiential spaces has led to increased visitor engagement, with significant foot traffic reported [8][15]. - The integration of cultural elements and local experiences into commercial spaces is seen as a way to enhance consumer engagement and satisfaction [20][21]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives aimed at ensuring food safety and enhancing customer interactions [16][18]. - The management of "This Has Mountain" and other markets is focused on creating a welcoming environment that encourages interaction between vendors and customers, enhancing the overall shopping experience [15][18]. - The rise of experiential tourism has led to a demand for more personalized and engaging service offerings in consumer spaces [15][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is emphasized as a strategy to enhance consumer loyalty and engagement, with events and exhibitions being organized to attract visitors [20][21]. - "This Has Mountain" has collaborated with local universities to host art exhibitions and cultural events, enriching the consumer experience and fostering community engagement [21][22]. - The use of technology and creative approaches in cultural presentations is seen as a way to deepen visitor engagement and extend their stay in these consumer spaces [19][20].