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培育消费新场景 激发消费新活力
Xin Hua Wang· 2025-09-11 23:57
Core Insights - The article emphasizes the emergence of new consumption scenarios, models, and products across various cities in China, highlighting their significance in enhancing consumer experiences and meeting the demand for high-quality living [1][2]. Group 1: New Consumption Scenarios - New consumption scenarios are being developed in cities like Changchun, Chongqing, and Kunming, integrating traditional consumption with innovative experiences [1][2]. - "This Has Mountain" in Changchun exemplifies a unique indoor leisure and tourism space that combines shopping with scenic experiences, attracting visitors and enhancing consumer engagement [5][6]. - The transformation of traditional markets into vibrant social spaces, such as the Daguanzhuang New Agricultural Market in Kunming, showcases the shift towards experiential consumption [7][8]. Group 2: Space Optimization and Innovation - The design of "This Has Mountain" was inspired by the need for differentiation in a competitive market, leading to the creation of a micro-vacation center that offers a unique shopping experience [5][6]. - The renovation of existing spaces, like the Daguanzhuang New Agricultural Market, has improved the shopping environment, making it more appealing to consumers [7][8]. - The expansion and renovation of the Ciqikou Historical and Cultural District in Chongqing have revitalized previously underutilized areas, enhancing the overall consumer experience [8][12]. Group 3: Diverse Consumption Choices - The integration of various business types, such as cafes and artisanal shops, in the back alleys of Ciqikou has created a more relaxed and diverse shopping environment [10][11]. - The focus on unique and high-quality offerings in "This Has Mountain" has led to a decrease in chain stores and an increase in distinctive local shops, enhancing consumer choice [12][13]. - The introduction of experiential elements, such as workshops and cultural events, has transformed traditional shopping into a more engaging experience [19][20]. Group 4: Service Optimization - The implementation of strict food safety measures and improved customer service in markets like Daguanzhuang has enhanced the overall shopping experience for both locals and tourists [15][16]. - The adaptation of service strategies to meet the needs of diverse consumer groups, including tourists and local residents, has become a priority for market operators [17][18]. - The focus on creating a welcoming atmosphere through staff training and customer interaction has led to increased customer satisfaction and repeat visits [16][17]. Group 5: Cultural Empowerment and Technology - The integration of cultural elements and technology in consumer spaces, such as the "Ciqikou Long Song" immersive experience, has enriched visitor engagement and extended their stay [18][19]. - "This Has Mountain" has hosted numerous cultural events, collaborating with local universities to foster creativity and attract a younger audience [19][20]. - The use of technology in storytelling and cultural presentations has transformed consumer interactions, making them more memorable and impactful [18][19].
推动消费新业态、新模式、新产品不断涌现,吉林长春、重庆沙坪坝、云南昆明—— 培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 21:56
Core Insights - The article discusses the emergence of new consumer scenarios in various regions of China, highlighting innovative spaces that integrate shopping and leisure experiences, such as "This Has Mountain" in Changchun, which serves as a micro-vacation and social destination [1][5][6]. Group 1: New Consumer Scenarios - New consumer scenarios are being developed across China, integrating traditional consumption with innovative experiences to enhance quality of life [1][2]. - "This Has Mountain" in Changchun has become a notable example of a unique indoor leisure space that attracts visitors with its creative design and offerings [5][6]. - The initiative to create new consumer scenarios is supported by government policies aimed at boosting consumption and enhancing service quality [2][16]. Group 2: Space Innovation - The design of "This Has Mountain" was inspired by the need to differentiate from traditional shopping malls, focusing on creating an engaging environment that combines elements of nature and urban shopping [5][6]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a cultural and commercial landmark in the region [6][14]. - Other regions, such as Kunming and Chongqing, are also innovating their consumer spaces, with markets and historical districts undergoing transformations to enhance visitor experiences [8][9][10]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business models and offerings in attracting consumers, with "This Has Mountain" incorporating unique shops and experiences rather than focusing solely on well-known brands [13][14]. - In Kunming, the transformation of traditional markets into social and experiential spaces has led to increased visitor engagement, with significant foot traffic reported [8][15]. - The integration of cultural elements and local experiences into commercial spaces is seen as a way to enhance consumer engagement and satisfaction [20][21]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives aimed at ensuring food safety and enhancing customer interactions [16][18]. - The management of "This Has Mountain" and other markets is focused on creating a welcoming environment that encourages interaction between vendors and customers, enhancing the overall shopping experience [15][18]. - The rise of experiential tourism has led to a demand for more personalized and engaging service offerings in consumer spaces [15][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is emphasized as a strategy to enhance consumer loyalty and engagement, with events and exhibitions being organized to attract visitors [20][21]. - "This Has Mountain" has collaborated with local universities to host art exhibitions and cultural events, enriching the consumer experience and fostering community engagement [21][22]. - The use of technology and creative approaches in cultural presentations is seen as a way to deepen visitor engagement and extend their stay in these consumer spaces [19][20].