这有山室内休闲度假文旅空间

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培育消费新场景 激发消费新活力
Xin Hua Wang· 2025-09-11 23:57
Core Insights - The article emphasizes the emergence of new consumption scenarios, models, and products across various cities in China, highlighting their significance in enhancing consumer experiences and meeting the demand for high-quality living [1][2]. Group 1: New Consumption Scenarios - New consumption scenarios are being developed in cities like Changchun, Chongqing, and Kunming, integrating traditional consumption with innovative experiences [1][2]. - "This Has Mountain" in Changchun exemplifies a unique indoor leisure and tourism space that combines shopping with scenic experiences, attracting visitors and enhancing consumer engagement [5][6]. - The transformation of traditional markets into vibrant social spaces, such as the Daguanzhuang New Agricultural Market in Kunming, showcases the shift towards experiential consumption [7][8]. Group 2: Space Optimization and Innovation - The design of "This Has Mountain" was inspired by the need for differentiation in a competitive market, leading to the creation of a micro-vacation center that offers a unique shopping experience [5][6]. - The renovation of existing spaces, like the Daguanzhuang New Agricultural Market, has improved the shopping environment, making it more appealing to consumers [7][8]. - The expansion and renovation of the Ciqikou Historical and Cultural District in Chongqing have revitalized previously underutilized areas, enhancing the overall consumer experience [8][12]. Group 3: Diverse Consumption Choices - The integration of various business types, such as cafes and artisanal shops, in the back alleys of Ciqikou has created a more relaxed and diverse shopping environment [10][11]. - The focus on unique and high-quality offerings in "This Has Mountain" has led to a decrease in chain stores and an increase in distinctive local shops, enhancing consumer choice [12][13]. - The introduction of experiential elements, such as workshops and cultural events, has transformed traditional shopping into a more engaging experience [19][20]. Group 4: Service Optimization - The implementation of strict food safety measures and improved customer service in markets like Daguanzhuang has enhanced the overall shopping experience for both locals and tourists [15][16]. - The adaptation of service strategies to meet the needs of diverse consumer groups, including tourists and local residents, has become a priority for market operators [17][18]. - The focus on creating a welcoming atmosphere through staff training and customer interaction has led to increased customer satisfaction and repeat visits [16][17]. Group 5: Cultural Empowerment and Technology - The integration of cultural elements and technology in consumer spaces, such as the "Ciqikou Long Song" immersive experience, has enriched visitor engagement and extended their stay [18][19]. - "This Has Mountain" has hosted numerous cultural events, collaborating with local universities to foster creativity and attract a younger audience [19][20]. - The use of technology in storytelling and cultural presentations has transformed consumer interactions, making them more memorable and impactful [18][19].
推动消费新业态、新模式、新产品不断涌现,吉林长春、重庆沙坪坝、云南昆明—— 培育消费新场景 激发消费新活力(人民眼·提振消费)
Ren Min Ri Bao· 2025-09-11 21:56
这样的消费新场景,正在多地涌现:在云南,菜市场化身网红打卡地,吸引游客纷至沓来;在重庆,背 街小巷融入城市商圈,以烟火气平衡主街商业味…… 消费新场景是消费新业态、新模式、新产品的系统集成,对促进消费提质升级,更好满足人民高品质生 活具有重要意义。2024年6月,国家发展改革委等部门出台《关于打造消费新场景培育消费新增长点的 措施》,提出"围绕居民吃穿住用行等传统消费和服务消费,培育一批带动性广、显示度高的消费新场 景"。 今年3月,中办、国办发布的《提振消费专项行动方案》明确,"支持推广消费新业态新模式。" 消费新场景如何打造?近日,记者在吉林省长春市、重庆市沙坪坝区、云南省昆明市探访。 引子 室内藏着一座"山"? 在"山脚"抬头望,一条蜿蜒"山道",串起亭台楼阁、山石草木、各色商铺。这座"山",名为"这有山", 是吉林长春的一个室内休闲度假文旅空间。 空间更新 创新场景、优化布局,消费场所更"好逛" 走进"这有山","山谷""山洞""山道",山城里有的,这里一样不缺。 "见惯了真山,头一回在室内'爬山',新奇!"湖南游客李开霞迫不及待掏出手机拍照。 室内造"山",创意何来? "这有山"所处的红旗街商圈,是 ...