Core Viewpoint - The article discusses the detrimental effects of continuous low pricing strategies on brands and the market, highlighting the potential for chaotic competition, the proliferation of counterfeit goods, and the disruption of market supply and demand balance [1][3]. Group 1: Impact of Continuous Low Pricing on Brands - Induces disorderly competition, leading brands into a relentless price war that undermines product innovation and service quality, ultimately weakening core competitiveness and hindering industry development [3]. - Breeds counterfeit and inferior products as some businesses resort to producing substandard goods to maintain minimal profit margins, damaging consumer trust and brand reputation [3]. - Disrupts market supply and demand balance; while low prices may temporarily boost consumer demand, they distort market signals and lead to resource misallocation, with quality production underperforming and inferior production overexpanding [3]. Group 2: Strategies to Avoid Low Pricing Phenomenon - Strengthen brand value construction by enhancing product quality, innovative design, and service experience to create a unique brand image that reduces consumer price sensitivity [4]. - Implement differentiated competition strategies by developing diverse product lines tailored to different consumer groups, avoiding homogenized competition and breaking free from low-price constraints [4]. Group 3: Actions for Brands Facing Low Pricing - Enhance market monitoring and early warning systems to detect unfair competition practices like low-price dumping, and take legal action to protect brand interests while collaborating with industry associations and regulatory bodies [5]. - Optimize channel management by carefully selecting partners to ensure compliance and stability, preventing low-price diversion and maintaining a stable pricing system [5].