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雷军点赞“空调包修”,格力嘲讽:先把11万辆车修好!
新浪财经· 2025-09-20 07:29
Core Viewpoint - The ongoing public dispute between Xiaomi and Gree Electric has intensified, particularly surrounding Xiaomi's announcement of a "10-year free repair" service for its air conditioners, which has drawn criticism from Gree's marketing director, highlighting the competitive dynamics in the air conditioning and home appliance industry [1][2][10]. Group 1: Company Announcements and Responses - Xiaomi's president, Lu Weibing, announced the launch of the "10-year free repair" service for Xiaomi air conditioners, emphasizing that this service will not incur costs for users and will cover all product categories [4][6]. - Gree's marketing director, Zhu Lei, mocked Xiaomi's new policy, suggesting that true strength lies in not needing repairs rather than making promises [1][7]. - The public response to Xiaomi's policy has been largely positive, with many users expressing increased goodwill towards the brand, although there are still complaints from users not covered by the new policy [17]. Group 2: Competitive Dynamics - The rivalry between Xiaomi and Gree has escalated, with both companies engaging in multiple rounds of public exchanges over service policies, sales data, and product quality throughout the year [2][12]. - Gree remains the market leader in air conditioning, holding a 23.36% share in the online market and 28.09% in the offline market, while Xiaomi has shown the fastest growth rate, with a 14.78% share online [15][16]. - The competitive landscape is characterized by a price war among various air conditioning manufacturers, with Xiaomi leveraging its smart home ecosystem to drive sales growth [15][16]. Group 3: Product Quality and Safety Issues - Xiaomi has faced significant scrutiny due to recent product recalls, including the recall of 116,887 SU7 electric vehicles and 146,891 charging devices, which has been used by Gree to question Xiaomi's product quality [8][9][10]. - The ongoing quality and safety concerns surrounding Xiaomi's products have become focal points for Gree's criticisms, suggesting that these issues undermine Xiaomi's claims of superior service [10].
雷军点赞“空调包修”,格力嘲讽:先把11万辆车修好!
Xin Lang Ke Ji· 2025-09-20 07:09
Core Viewpoint - The ongoing public dispute between Xiaomi Group and Gree Electric Appliances highlights the intensifying competition in the air conditioning and home appliance industry, with both companies vying for market influence and consumer trust through contrasting service policies and product quality claims [2][9]. Group 1: Xiaomi's New Policy - Xiaomi has officially launched a "10-year free repair" service for its air conditioners, which covers all categories including wall-mounted, floor-standing, and central air conditioning units [3][4]. - Xiaomi's president, Lu Weibing, emphasized that this service aims to reduce long-term costs for users without transferring costs to them [3][11]. Group 2: Gree's Response - Gree's market director, Zhu Lei, criticized Xiaomi's new policy, suggesting that a decade without repairs is a true measure of quality, referencing Xiaomi's recent recalls of 116,887 SU7 electric vehicles and 146,891 charging devices due to safety concerns [2][6][8]. - Gree's leadership has consistently pointed out Xiaomi's product quality issues as a counter to Xiaomi's claims of superior service [8][10]. Group 3: Industry Competition - The air conditioning market is experiencing heightened competition, with both Xiaomi and Gree engaging in multiple public disputes over service policies, sales data, and product quality throughout the year [9][11]. - According to data from Aowei Cloud Network, Gree holds a leading market share of 23.36% in the online air conditioning market, while Xiaomi has a growing share of 14.78%, reflecting a year-on-year increase of 3.77% [11][12]. Group 4: Consumer Sentiment - The introduction of the "10-year free repair" policy has garnered positive feedback from many users on social media platforms, although there are still complaints from existing Xiaomi air conditioner users regarding product quality issues not covered by the new policy [13].