Core Points - Douyin E-commerce announced new video marketing content regulations to be implemented in mid-November, aimed at enhancing user experience and transparency [1][2] - The new rules require that any marketing content that is not closely related to the main video content must be marked using the video chapter feature, allowing users to easily identify promotional information [1][2] - Videos with marketing content that is clearly disconnected from the main content and exceeds 5 seconds in length, with a total video duration of over 1 minute, must have all embedded advertising segments marked [1] - Non-compliance with the new regulations may result in reduced traffic, including decreased recommendation flow, limited search exposure, and potential exclusion from trending lists [1] Specific Requirements - Chapter titles must be concise and clear, avoiding typos or vague expressions to ensure users can easily recognize marketing content [2] - The platform encourages the use of chapter summary features to help users better understand marketing content [2] - Marketing segments shorter than 5 seconds or total video lengths under 1 minute are not required to be marked [2] - The new regulations aim to provide a fair content creation space for merchants and influencers while promoting a healthy platform ecosystem [2]

Core Viewpoint - Douyin has officially stated that it prohibits the use of prison sentences and criminal experiences as a gimmick to gain traffic and improper profits [1] Summary by Relevant Sections - **Platform Regulations** - Douyin has implemented strict regulations against users who exploit illegal activities for traffic [1] - The platform has conducted checks and found that some users had previously faced indefinite bans for serious violations in 2024 [1] - **User Accountability** - A user who registered a new account in March 2025 continued to post related content despite past violations [1] - As a result of these violations, the platform has imposed indefinite mute penalties, revoked monetization rights, and erased the user's fan base [1]