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多平台发力:小程序搜索优化的实用策略指南
Sou Hu Cai Jing· 2025-12-04 15:47
在数字化时代,用户习惯通过搜索快速找到所需小程序,因此小程序搜索优化成为获取自然流量的关键。若搜索排名落后,小程序即便功能优质也可能被埋 没;而优化得当的小程序,能轻松触达目标用户,提升使用频次与商业价值。本文将从关键词布局、用户体验提升、多平台适配、数据驱动迭代四个维度, 提供适用于主流平台的小程序搜索优化方法,帮助运营者突破流量瓶颈。+pearbing 关键词是用户搜索小程序的核心纽带,直接影响搜索匹配度与排名。首先,采用 "核心词 + 长尾词 + 场景词" 的矩阵构建法,例如教育类小程序,核心词设 为 "在线课程",长尾词可定为 "中小学在线课程",场景词则为 "居家在线课程",全面覆盖用户搜索需求。其次,小程序名称需遵循 "核心词前置 + 简洁易 记" 原则,控制在 8-12 字,像 "XX 英语 - 少儿在线课堂",既突出核心功能,又符合各平台检索规则,避免过度堆砌关键词导致违规降权。此外,可借助微 信指数、支付宝商家后台数据工具,实时监测关键词热度,及时替换低流量词汇,确保关键词始终具备高搜索价值。 三、适配多平台特性,针对性优化搜索表现 不同平台小程序搜索规则存在差异,需针对性优化。微信小程序可 ...
埃安UTsuper用户全开麦 广汽集团、宁德时代、京东三方共保障
Zheng Quan Ri Bao Wang· 2025-12-01 14:00
Core Insights - GAC Group, CATL, and JD.com held a user feedback meeting to address customer concerns regarding the Aion UT super vehicle, emphasizing their commitment to user satisfaction and service improvement [1][2] Group 1: User Feedback and Concerns - Users expressed concerns about the 3000 km mileage limit of the rental package, which some found insufficient [1] - CATL's subsidiary clarified that the 3000 km limit is based on extensive real-world usage data, and additional services will be introduced to enhance user experience [1] - A new service offering of "50 yuan for 1000 km" will be launched in December to address user mileage needs [1] Group 2: Product Features and Market Positioning - The Aion UT super has achieved several leading features in its class, including a 500 km range, Huawei cloud vehicle system, and reverse warning system, while maintaining high cost-effectiveness [1] - The vehicle aims to provide optimal core product value, user experience, and competitive pricing [1] Group 3: Delivery and Customer Service Enhancements - The delivery of the 1000th Aion UT super in Beijing marked a significant milestone, showcasing the collaborative effort to create a new automotive consumption experience [2] - The companies have committed to improving customer service throughout the vehicle selection, purchase, and usage processes, including multiple training sessions for customer service representatives [2] - Refund options are available for users who paid a deposit between November 9 and 23, as well as for those who customized their orders after November 24 [2]
抖音电商发布营销视频新规 植入广告要求标记章节信息明示用户
Zheng Quan Ri Bao Wang· 2025-11-05 08:45
Core Points - Douyin E-commerce announced new video marketing content regulations to be implemented in mid-November, aimed at enhancing user experience and transparency [1][2] - The new rules require that any marketing content that is not closely related to the main video content must be marked using the video chapter feature, allowing users to easily identify promotional information [1][2] - Videos with marketing content that is clearly disconnected from the main content and exceeds 5 seconds in length, with a total video duration of over 1 minute, must have all embedded advertising segments marked [1] - Non-compliance with the new regulations may result in reduced traffic, including decreased recommendation flow, limited search exposure, and potential exclusion from trending lists [1] Specific Requirements - Chapter titles must be concise and clear, avoiding typos or vague expressions to ensure users can easily recognize marketing content [2] - The platform encourages the use of chapter summary features to help users better understand marketing content [2] - Marketing segments shorter than 5 seconds or total video lengths under 1 minute are not required to be marked [2] - The new regulations aim to provide a fair content creation space for merchants and influencers while promoting a healthy platform ecosystem [2]
小米服务焕新升级,全心守护新品体验
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-30 08:04
Group 1 - Xiaomi launched a series of service upgrades alongside the release of the Xiaomi 17 series, focusing on enhancing user experience and service commitments [1] - Users purchasing the Xiaomi 17 series during the initial sales period will receive exclusive service benefits, including a value of 898 yuan for the standard model and 1397 yuan for the Pro models, which include screen protection and repair services [1] - The MiCare worry-free version upgrade is available at a 50% discount for early buyers, offering comprehensive protection including multiple screen repairs and extended warranty [1] Group 2 - Xiaomi's home appliance services have been upgraded, with a focus on long-term user assurance, including a 10-year free warranty for air conditioning products installed after January 1, 2025 [1] - The smart service system for Mi Air Conditioners has achieved remote diagnosis and proactive alerts for common issues, assisting over 900,000 users with self-maintenance through the Mi Home App [2] - Xiaomi service emphasizes a user-centric approach, aiming to build long-term trust and continuously improve service offerings throughout the product lifecycle [2]
拼多多在香港推行免费送货上门
Guan Cha Zhe Wang· 2025-09-28 12:15
Group 1 - Pinduoduo is expanding its delivery services in Hong Kong by offering free home delivery, moving beyond the previous model of free pickup points, which is expected to enhance user convenience and experience [1][4] - The free home delivery initiative is particularly attractive to users, as delivery costs could reach several dozen Hong Kong dollars without subsidies [1] - Pinduoduo's second-quarter financial results showed a revenue growth slowdown to 7%, with a total revenue of 104 billion yuan, and a net profit decline of 4% year-on-year, attributed to increased investments [4] Group 2 - In response to new challenges, Pinduoduo launched a "trillion support" strategy, building on previous initiatives to support merchants, which marks a significant increase in investment for high-quality development [4] - The company's "Western e-commerce expansion" initiative has eliminated logistics transfer fees in western regions, contributing to a 40% year-on-year increase in order volume in those areas [4]
回应反“内卷”!岚图汽车CEO卢放发声
Zhong Guo Ji Jin Bao· 2025-09-17 13:31
Core Viewpoint - Lantu Motors' CEO Lu Fang emphasizes the company's commitment to avoiding "involution" and price wars, advocating for a healthy development of the automotive industry as a subsidiary of Dongfeng Motor [2][3]. Group 1: Industry Context - The Ministry of Industry and Information Technology and eight other departments have issued the "Automotive Industry Stabilization Growth Work Plan (2025-2026)," which aims to regulate industry competition [2]. - The China Automobile Manufacturers Association has released an initiative for payment norms among automotive suppliers, with 17 car companies, including Dongfeng, responding positively [2]. Group 2: Company Strategy - Lantu Motors insists on the necessity of self-sustaining profitability for all its products, stating that reliance on continuous financial support is unhealthy [3]. - The company has established a product lineup that includes SUVs, MPVs, and sedans, with the recent launch of the 2026 Lantu Dreamer priced between 329,900 and 439,900 yuan [3]. - The pricing strategy for the 2026 Lantu Dreamer is designed to ensure reasonable profits while considering market acceptance [3]. Group 3: Market Positioning - Lantu Motors focuses on the high-end smart electric vehicle market, emphasizing the importance of user perception and market recognition [5]. - Continuous product innovation and enhancement of user experience are deemed essential for gaining brand recognition in a competitive landscape [5]. - The company is prepared to adapt to market changes with a diverse product line covering various powertrain types, including range-extended, plug-in hybrid, and pure electric vehicles [5].
广发万事达单标信用卡升级境内交易功能
Nan Fang Du Shi Bao· 2025-08-01 05:57
Group 1 - The core point of the news is the upgrade of Mastercard single-branded credit cards to the new "China Mastercard" credit card system, enhancing payment experiences for cardholders [1][2] - The upgrade involves specific Mastercard single-branded credit cards issued by Guangfa Bank, allowing for expanded payment capabilities both domestically and internationally [1] - The upgrade process is simplified with a "one-click upgrade" service, enabling customers to complete the upgrade in as little as one minute [2] Group 2 - The upgraded China Mastercard credit card offers a wide range of domestic and international exclusive benefits, including Michelin restaurant reservations and high-end hotel discounts [2] - The upgrade aligns with trends in financial market openness and diversified consumption scenarios, meeting cardholders' needs for multi-scenario payments [2] - Guangfa Bank continues to focus on enhancing user experience and financial technology innovation, enriching product features and benefits for cardholders [2]